Revealed: The true colour of SA's 18 D&AD 2015 PencilsLONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil. The addition of two new Pencils (Wood and Graphite replacing 'In-Book' and 'Nomination' respectively) has facilitated a record number of entries into this year's annual, with 847 projects from 44 countries achieving D&AD's legendary standards. While the pursuit of excellence has been well awarded by the 2015 jurors (207 entries received Graphite Pencils and a further 587 entries received Wood Pencils) two of D&AD's highest accolades, the Yellow and Black Pencils (the latter reserved only for creative perfection), have been more difficult than ever to win this year, with just 44 Yellow and 5 Black Pencil winners. South African agency winnersLocal agencies walked home with 18 Pencils in the Graphite, Wood and Yellow colours. Wood Pencils
Graphite Pencils
Yellow Pencil
Five of the prestigious Black Pencils and four White Pencils were awarded on the evening. Black Pencil-awarded work:
'Film4 Idents' by 4creative (Channel Branding & Identity) - UK 'G F Smith' by Made Thought (Branding Schemes/Medium Organisation) - UK 'Inglorious Fruits & Vegetables' by Marcel Worldwide (Direct Integrated Campaigns) - France 'K9FM' by Colenso BBDO (Radio Advertising Campaigns) - New Zealand Following a greater than 50% increase in White Pencil category entries, a record four White Pencils were awarded by the White Pencil jury - the highest in the awards' history, doubling last year's figure of two and signalling a bumper year for creativity for social good. White Pencils
'This Is Wholesome' by Droga5 (Advertising & Marketing Communications - Brand) - US 'Nazis Against Nazis - Germany's Most Involuntary Charity Walk' by Constanze Spross (Advertising & Marketing Communications - Not for Profit) - Germany 'Human Traffic Sign' by Lowe China (Advertising & Marketing Communications - Brand) - China Most awarded On the night, R/GA was crowned Most Awarded Advertising Agency, with two Yellow Pencils and a string of Graphite and Wood Pencils for its work with clients including Beats By Dre, Google, Hammerhead Navigation and Equinox. Design Bridge claimed Most Awarded Design Agency, Procter & Gamble was recognised as Most Awarded Client, and Somesuch & Co. walked away with Most Awarded Production Agency, winning a Yellow Pencil for 'The Otherside' for Honda, one of the year's most talked about campaigns. Other awards presented
|