Twitter conversation insights into the #DACongressHabari Media looks at a few Twitter stats from last weekend's #DACongress, following the appointment of Mmusi Maimane as the official leader of South Africa's main political opposition party, the Democratic Alliance (DA). #DACongress and @MmusiMaimane received a combined 26K+ tweet mentions and over 477 million potential impressions. Hashtag, #DACongress, accrued over 29,000 tweets with 440 million impressions while the account, @MmusiMaimane was mentioned in over 7,000 tweets and 37 million impressions. Top retweets
"What's clear is that South Africans use Twitter to respond, report or react to news and events in real-time and follow these events via their social media platforms," says Marius Greeff, Commercial Director at Habari Media. Statistics supplied by Adynamo. Source: Crimson Hexagon / Terms: #DACongress, "Mmusi Maimane" (7 May - 11 May 2015) - South Africa only. |