MPASA Business of Magazines Annual Conference

Fashion guru Dion Chang introduces his Flux Tred Report for 2007. He believes the pendulum (pre/post apartheid) is now starting to settle.

Greg from Instant Grass says that the black market is misunderstood and that Black Diamonds do not equal the black market. Life is more complicated.

Mike Stopforth from Cerebra examined the online marketspace in SA and around the globe, and urged magazine publishers to think, be and act online.

MPASA day two on Digital publishing strategy. Groups had to face the ups and downs of moving from offline to online publishing.

Natalie from 8 Ink Media helps runs National Geographic Kids, Seventeen and Real Simple magazines. She looked extensively at the youth market.

Neil from Ramsay, Son and Parker drove home some digital realities to attendees at today's Business of Magazines conference. Content is king.

The Magazine Publishers Association of South Africa (MPASA) hosted a two-day conference from 6-7 November 2007 at the Sandton Convention Centre.

The conference was streamed into four sector specific streams on day two including a digital publishing workshop, magazine design workshop, B2B focused stream and customer publishing stream.

Speakers included fashion guru Dion Chang, Greg from Instant Grass, Mike Stopforth from Cerebra, Natalie from 8 Ink Media and Neil from Ramsay, Son and Parker.