Shopper conference on mall brandingUnlimited and Marketing Mix are preparing to host the 'Shopper Solutions Conference' in Johannesburg on 23 August and in Cape Town on 26 August 2011, to delve into the shopper psyche and look at how brands, retailers and marketers can coordinate marketing strategies to create sustainable brand identities to differentiate themselves from other malls. The conference also presents a panel debate around creating the conditions for brand, retailer, and integrated marketing strategies, with top industry representatives Mike Rodel, (Rebosis COO), Daren Katz (founding director of Primall Media), Nici Stathacopoulos, (The Tipping Point Cape Town), Amanda Cromhout (Truth MD and ex CRM Director, Woolworths Cape Town). The conference also covers hot topics such mall loyalty marketing, rural mall marketing, digital in retail and relating to local shopper needs. |