The SpaceStation offers a wide range of digital marketing solutions including native advertising, video, mobile, programmatic, social, app, DMP and content marketing. Part of 24.com and the Media24 Group, The SpaceStation is Naspers' lead digital media sales house in Sub-Saharan Africa.
Exchange-based dynamic allocation (EBDA) is Google's brand-new solution to all the issues around header bidding. This new product means that regardless of what platform the bid comes from, it is awarded solely based on price, which is a game changer for publishers. This product has been highly anticipated in the international market, and we have been working with Google for a while to test and launch this in sub-Saharan Africa. This solution is a server to server integration, so nothing gets done in the website source code or on the website - all the heavy lifting gets done by the technology companies and clients can plug in index exchange. 30 Jun 2017Read more
The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users' online sports habits, and a total of 5,900 users responded. 15 May 2017Read more
24.com's digital news platform, News24, one of the platforms proudly represented by The SpaceStation, was recognised as Best Publisher at the annual Bookmarks Awards, held in Johannesburg last week. There were 16 winners in The SpaceStation's network, including News24, Netwerk24, W24, Daily Sun and NetNuus. 22 Mar 2017Read more
The SpaceStation (24.com's digital media sales arm) will represent The Huffington Post South Africa's premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year. 14 Nov 2016Read more
Today The SpaceStation announced that industry stalwart Craig Nicholson will be joining the team as Sales Director on 1 December. Craig comes to The SpaceStation from Media24's print division where he is currently General Manager Advertising of Media24 Lifestyle, a position he was appointed to last year. 2 Nov 2016Read more