Branding is the strengthening of a product (or services) and name recognition as a result of an advertising or promotional campaign. Design is a graphic contrivance, which seeks to convey a defined message in the most effective way possible.
Production as the name suggests, is concerned with producing and procuring the material which creative has presented to client. Production must ensure that the solution is close enough to creatives’ vision, but is also affordable to the client.
Motion refers to a specialized sub-division of creative, which is responsible for 2D/3D animation, visualization and many allied skills. It is a distinct advantage to have such capabilities integrated into the creative set-up.
Activations and experiential marketing is a useful part of the marketing mix, that, in essence, enables new consumers to experiment with the product or service. Activations can also reach niche markets in an effective way.
Design comprises graphic disciplines which are not focused on advertising per se and may include Corporate Identity and logo developed. BTL refers to Below-The-Line i.e. tasks not remunerated through commission.
Dynamic publishing is a growth area – and with good reason. Dynamic publishing presents text in tandem with interactive visual or audio material – enabling the reader to drill down to personalized areas of interest. Static text struggles to compete.