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Fish Eagle competition a ''natural wonder''

FCB Impact 361°'s Cape Town team of creative director Glynn Venter, art director Craig Keown and copywriter Xolisa Dyeshana has developed a promotional competition for Fish Eagle that resonates with the premium brand's icon - the majestic and gracious raptor of the same name.

"Widely regarded by ornithologists as the most 'noble, confident and singular' of Africa's raptors, the African Fish Eagle guards possessively over the wild waterways of the continent.

Fish Eagle consumers are equally passionate about the environment, and it therefore seemed apt to offer as the grand prize a trip to one of the seven natural wonders of the world," said Venter. The promotion runs until end of the year and media selection includes web, point-of-sale and in-store and radio and print.



Editorial contact

C-Cubed Communications
Petra Peacock
(011) 794-4665

14 Nov 2005 09:05

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