"Widely regarded by ornithologists as the most 'noble, confident and singular' of Africa's raptors, the African Fish Eagle guards possessively over the wild waterways of the continent.
Fish Eagle consumers are equally passionate about the environment, and it therefore seemed apt to offer as the grand prize a trip to one of the seven natural wonders of the world," said Venter. The promotion runs until end of the year and media selection includes web, point-of-sale and in-store and radio and print.