Provantage ranks 8.ta

To create brand awareness for funky new cellphone service provider 8.ta, Provantage have branded numerous taxi ranks nationally. The branding, with messaging such as Free Minutes. Any number. Any time and Unlimited Call Mes, dominates the commuter environment and is clearly visible to passing traffic and taxi commuters. Each rank has 120m² of branding which is up for four months at a time.