Branded Content is the way to truly engage the hearts and minds of viewers.
Baby Lak who could not walk because of the huge growth at the back of her head
Launch Factory Experiential has completed a 13-part 60-minute show for Vodafone Ghana. Publicly acknowledged as the most impactful health programme to hit TV screens in Ghana, Vodafone Ghana's Healthline will be extending the success of its groundbreaking social initiative into the second part of the series, Healthline radio.
Since its debut on TV screens some thirteen weeks ago, the Vodafone Healthline program has significantly contributed to changing the lives of Ghanaians by providing them with expert health information and advice that has encouraged and empowered them to take charge of their health.
Says Spero Patricios MD of Launch Factory Experiential, "We are proud to be part of such a successful show that is a demonstration of true benevolence.To be involved with a powerful commercial brand who's intention is to sincerely add value to the community it services."
Launch Factory's production of Healthline has succeeded in bringing smiles and restoring hope to families of underprivileged Ghanaians by paying for surgeries and medical care for over twenty-five affected individuals. Examples of such surgeries include: the surgery of a four-year-old boy, Abdul Malik, who mistook caustic soda for water, Robert Tetteh who suffered multiple fracture of the thigh bone after a fatal fall, Bismark Nyantakyi, whose intestine was non-functional as a result of being born with Hirschprung's disease. Two heart-touching surgeries that Vodafone healthline also paid for is the story of Mohammed Issaka, who had half of his face destroyed by a debilitating eye infection. The Healthline TV show has sponsored an all-expenses-paid trip for him to travel to India to undergo a series of operations to restore and reconstruct his face. Another record-breaking surgery Vodafone supported was for Baby Lak who suffered from a swelling at the back of his head. After undergoing a surgery to remove the swelling, Vodafone paid for a critical surgery to finally restore him back to health.
Isaaka who is about to get a face again thanks to Vodafones Healthline
Launch Factory on behalf of Vodafone Healthline has also unearthed incredible Ghanaian medical expertise in the regional hospitals, health and rehabilitative centres available across the country. Launch Factory cast and directed teams of specialist surgeons who undertook a number of complicated surgeries to give individual Ghanaians their lives back, courtesy Vodafone Healthline. It also brought to light the great expertise of some of Ghana's finest doctors who would otherwise not have been known, if not for Vodafone Healthline.
Head of Corporate Communications at Vodafone Ghana, Carmen Bruce-Annan, noted that "Vodafone Ghana has achieved phenomenal multiple successes for individual Ghanaians and the collective Ghanaian populace with Healthline; we have provided invaluable and relevant health information to millions of Ghanaians, paid for life-transforming surgeries for beneficiaries to have a normal life, supported them financially to reintegrate into society, helped to expose medical expertise to give Ghanaians in need of medical care information on medical possibilities and alternatives existent in our dear country which they were possibly unaware of prior to healthline. The benefits are indeed immeasurable. We are proud of this positive impact on Ghanaians."
Spero Patricios had this to say about Healthline: "It is so refreshing and inspiring to work with clients who afford you the opportunity to undertake projects that break the mould of traditional advertising. We are proud to work with clients who are not only innovative in their approach, but who recognise that the full value of their brands is realised when they are able to extend their brands beyond traditional marketing initiatives into opportunities where relevant, meaningful and truly heartfelt impact is made on their target audience.The results speak for themselves."
About Launch Factory Experiential:
Launch Factory Experiential is a brand experience agency that bonds brands and people through the creation of peak human experiences. Launch Factory Experiential ignites happiness in people in a branded environment; entertainment; or engagement; to foster closer relationships between customers and brands. Headquartered in Sandton, South Africa, Launch Factory Experiential has offices in Cape Town and Durban, and does work throughout Africa. Clients include SAB Miller, XBox, HP, Samsung, Magna Carta, Michelin, L'Oreal, Zain Africa, to name but a few. Launch Factory Experiential is the creator and owner of one of South Africa's most talked about events and branding platforms, the "Miller Rock The Boat" experience. "Miller Rock The Boat" is just one example of the alternate and direct marketing platforms that Launch Factory Experiential owns or constructs for brands to engage people so as not to interrupt, but to connect. Launch Factory Experiential platforms are all based on understanding human cognitive behaviour and creating peak states of experiences and happiness so that brands can interact, share and bond with people in the right environments. The company's content division produces reality television formats for leading brands throughout Africa. With a strong understanding of brands and target markets, Launch Factory Experiential imagines, invents, creates, inspires, owns, and delivers experiences that create deep memories and meaning by generating human happiness. For more information go to http://www.launchfactory.co.za.
