Miller Rock the Boat

Issued by: Launch Factory

At Launch Factory Experiential we are continually evolving to meet the needs of the ever-changing environment. Launch Factory Experiential has recently introduced a Branded Properties division. Branded Properties creates unique experiences finding a gap in the market. “We conceptualise ideas which allows brands an opportunity to attach themselves to the experience and interact with their consumers on an experiential level,” said head of properties, Shaun Borowsky.

Rock the Boat is the Registered Trademark of Launch Factory.

“Miller Rock the Boat” is a Branded Property that creates an alternative marketing opportunity, using a ‘youth cruise' as the platform - i.e. a cruise-ship event, which caters specifically to the 18-35 year old market.

It includes above-the-line, below-the-line, social media networks, product sampling, sponsorship, tactile branding, experiential and direct marketing. It is a spectacular experience created and owned by Launch Factory Experiential, an award-winning experiential Agency.

“MILLER ROCK THE BOAT” will be the party of the year.

For sponsorship opportunities call Helen Capsopoulos on 011 884 8820.

For more information about Launch Factory Experiential
call Spero Patricios 011 884 5041.

Or visit www.launchfactory.co.za
or www.rocktheboat.co.za.

20 Jul 2009 13:22