BMW Hyde Park Auto in Johannesburg was recently transformed into a multi-sensory playground for the launch of Samsung's new Series of LCD TVs.
Michael Moll was the host for this glamorous cocktail affair. Prior to the event Moll was filmed test-driving a 6 Series BMW at Gerotek. The resulting AV was shown to guests on the night as a means of demonstrating the obvious performance parallels between Samsung's Series of LCD TVs and BMW's own Series range. The existing synergy between these two premium brands made Hyde Park Auto the perfect venue choice for this particular Samsung launch.
Some of the activities guests were invited to enjoy included an XBOX Golf Competition Zone, an illusionist act, a 3D TV demonstration and a musical performance by renowned South African artist, Louise Carver.