Spero Patricios MD of Launch Factory, a leading South African experiential agency, has recently returned from Kenya where an Africa CONNECT Network has been established.
Patricios commented: “We have concluded the CONNECT agreement which gives us presence in four countries in Africa - Launch Factory in South Africa, Face to Face in Kenya, Thema Connect in Egypt and MPC in Nigeria. This network of specialised experiential agencies in Africa has been formed to take South African Brands to Africa and African brands to South Africa.
"We looked long and hard for the right partners and after a year of searching and just as much time travelling, we were very happy to meet in Kenya to finalise the deal. We have been working in Africa for some time and have often found it difficult to work in the local country without local expertise. By concluding our Network agreement, we now have a fully operational office in each of these countries. We have found more and more local brands are moving into the continent and have asked us to manage the experiential brand in the local country.”
If you would like to see any of Launch Factory's experiential campaigns or chat about a specific project please call Spero Patricios.