Company websites are playing an increasing role in the marketing mix. They are no longer simply digital brochures, but rather fully-fledged vehicles for interacting with customers. As such, they generate valuable customer information which can then be used to build long-lasting customer relationships.
"Today's business environment is characterised by reduced customer loyalty and thus customer churn," says Walter Penfold, MD of Prefix Technologies. "Churn is always a concern as it's much cheaper and easier to retain customers than to gain new ones, but it's particularly important in a business environment where customers can be scarce. That's why pMailer's plug-ins to four common Web content management systems are so valuable. They allow you to maximise the value of the customer data on your website."
Prefix Technologies' e-mail and SMS marketing platform, pMailer, provides plug-ins to Drupal, Joomla, Wordpress and Expression Engine content management systems. This allows the integration of website users into the company's communication initiatives.
For example, if you have a database of registered users on your website to whom you would like to send a newsletter, the User Push module allows you to do just that in one operation according to the lists you select. Another really useful plug-in is the pMailer Subscription module. It enables you to seamlessly convert your website visitors to possible recipients of your newsletter communications. It does this by tightly integrating your website with pMailer.
"These plug-ins also allow users to display easily all the newsletters that have been sent. pmailer's reporting analytics then allow one to analyse how many people read the newsletter and clicked through to the site," says Penfold. "This means that companies can build on what works, and truly turn Web traffic into potential customers," he concludes.