"Sites such as Engineering News
and Mining Weekly
have grown at around four times the rate of overall market growth," Nielsen Online internet analyst Alex Burmaster
said in a statement, released from London.Engineering News
grew its unique visitor numbers by 190% between March 2007 and March 2008. In second spot was Mining Weekly
, which grew an equally impressive 156%. Polity
was in fourth place, growing by 121%.
“This is just incredible news,” says Prefix Technologies Director Sam Hutchinson
. “To deliver this kind of result is true testament to the strength of our Preditor technology platform as well as our growth-oriented service relationship with clients.”
Creamer Media CEO Kenneth Creamer
said the phenomenal growth of its three websites was due to a combination of being able to deliver high quality, real time news and insight into the key industrial and mining sectors, as well as a strong commitment to fully exploiting both the text-based and multimedia opportunities that online publishing was presenting.
Creamer said he was particularly pleased with the performance of Polity
given its social dimension underpinned by its mission of "deepening democracy through access to information".
"I must also emphasize that this strong performance has only been made possible through a vital collaboration with Prefix Technologies, our South African technology partner, which has developed the tools and content-management platform through which we are able to deliver our world-class content," Creamer said.
An important element of Creamer Media's success is their use of pMailer Enterprise, through which the communicate to their readerships for all their web-portals via email. Regular email newsletters keep readers informed and drive traffic to both the website and print editions of the various titles.More resources: