Maximise social media for your business

Practical Approach to Facebook Marketing

How to set up the basics of your personal Facebook profile
Altering the settings of the personal profile to reap the benefits of Facebook
Creating a Facebook group in order to market your business organically and using other groups to reach maximum exposure and engagement.
Creating a Facebook Page in order to market your business
Understanding how to alter the settings of the Facebook page
How to incorporate Woobox in order to enhance the Facebook experience
The ability to capture leads using Google forms
The various campaigns which can be created with audience manager
How to Micro-market using audience manager
How to identify all the relevant information regarding your target market using audience insights
How to retarget using the audience tool
Managing your various Facebook platforms with Business Manager
Managing your various Facebook platforms with Hootsuite
Understanding the Facebook algorithm and how it is possible to beat the algorithm
Case studies

Practical Approach to Twitter Advertising

Understanding twitter and setting-up a twitter account
Building a marketing strategy around twitter, whether that means:
How to alter the settings of the backend of your twitter account in order to maximise exposure
Determining which kinds of tweets work best for your business
Understand a Twitter list and how you can use it in your marketing
Understanding a Twitter list and how you can use it in your marketing
Setting-up a campaign and which campaign would work best for your business
Understanding the analytics and results of your campaign
How to Micro-Market on Twitter
How to use Tweetdeck to manage your Twitter campaign
How to use Hootsuite to manage your Twitter campaign
Case studies

Course details