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Joe Public celebrates the growth of its clients, people and country at the Loeries

South Africa's largest independent communications group Joe Public including Shift Joe Public and Ignite Joe Public won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year's Loerie Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).

"We are in the business of growing our clients' brands and research has proven that award winning advertising is 11 times more effective at increasing market share. It is for this reason that it is so satisfying to have received this year's Loeries recognition, because it ultimately celebrates the growth of our clients," says Chief Creative Officer, Pepe Marais.

The agency continued to celebrate growth, winning a special Young Creative Award - an award for exceptional creative achievement by creatives 27 years old or younger. Joe Public was delighted to see the award received by Art Director, Freda Raubenheimer, who has worked on internationally awarded pieces including, OSAAT Project English and Nike's Run Jozi.

In total the group claimed 21 birds over the weekend, with Shift Joe Public, winning four Gold, two Silver and a Craft Certificate for exceptional work on Fonts of the Future and Antalis' Start Your Day with Paper.

"It's also fantastic to see our commitment to creative excellence being rewarded across various categories, from design, by our outstanding brand design agency, Shift Joe Public, to the Effectivity Category for the groups CSI initiative OSAAT. This weekend's awards show success clearly signals that we are delivering on the growth of our clients, our people and our country. We are very proud of our team," added CEO Gareth Leck.

See more: Joe Public YouTube and http://joepublic.co.za

Loeries 2014: Joe Public wins

PrizeCategoryCountryBrandTitle
Campaign BronzeBrand Identity & Collateral Design - Identity ProgrammesSouth AfricaThe Post OfficeMeet The Post Office
SilverMedia Innovation - Single MediumSouth AfricaCinemarkCinema Comfort App
BronzeMedia Innovation - Single MediumSouth AfricaFoodcorpStreetpole for dogs
BronzeOutdoor MediaSouth AfricaNedbankWater Billboard
SilverStreet-PoleSouth AfricaFoodcorpStreetpole for dogs
GoldTactical use of NewspaperSouth AfricaOne School at a TimeProject English Print
BronzeTactical use of NewspaperSouth AfricaNedbank CapitalThe Future Newspaper
Campaign SilverMagazine AdvertisingSouth AfricaFoodcorpWhen they wont let go
Campaign BronzePostersSouth AfricaOrigin Coffee RoastersWake-up Calls
Craft GoldPrint & Collateral Crafts - WritingSouth AfricaBryanston Parallel Medium SchoolStories
Campaign Craft CertificatePrint & Collateral Crafts - IllustrationSouth AfricaOrigin Coffee RoastersWake-up Calls
SilverTV & Cinema Commercials - up to 90sSouth AfricaCinemarkCinema Comfort App
BronzeEffective CreativitySouth AfricaOne School at a TimeProject English


25 Sep 2014 10:00

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