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How to keep your business cash cycle in good balanceIt is always said that cash is the lifeblood of any business and that is for a good reason. You need cash to pay your regular monthly expenses at your business such as rent for your business premises, salaries and wages, electricity and water bills as well as acquisition of inputs needed to keep your business operational. To meet all these financial obligations, you will need to strike a good balance on your cash conversion cycle in order to ensure that at any given point in time you have free cash flows to fund your business operations. The balancing act may not come automatically; and you will therefore need to be proactive and take necessary measures to ensure your business liquidity is enhanced. 24 Apr 2017 Read more
Great ideas for improving health and wellness at workWorkplace wellness is defined as any activity initiated by an organisation to support the health of its employees. More businesses are realising the importance of promoting a healthy lifestyle at work. When workers are well and healthy, they become more productive thus can contribute more to an organisation's success for the long haul. 21 Apr 2017 Read more
In the news - health issues that plague South AfricaIn a recent article released by a United States online journal, 24/7 Wall St, it was reported that four of the 10 world's unhealthiest nations are the African nations of South Africa, Swaziland, Lesotho and Mozambique. Sadly, the issues that plague nations like South Africa are literally as well as figuratively a world away from those that plague those in highly developed countries like the United States and England. 21 Apr 2017 Read more
Boris DzhingarovWhile starting your business in the United States is a routine matter if you are an American citizen, there are many more things to consider when starting a business in another country. 20 Apr 2017 Read more
Boris DzhingarovAny company that has no less than two but no more than fifty full-time employees is classified as a small business. If you operate a small business, you have to know what the rules are when it comes to health insurance. It'll be tough to find the best health insurance quotes in California if you don't know what you're getting yourself into. 19 Apr 2017 Read more
The most in-demand payment methods in 2017When it comes to accepting payments from your customers, simply taking cash alone no longer makes the cut. Today, with more and more customers shopping online, accepting credit and debit card payments has become mandatory for all businesses from mom and pop shops to global organizations. Regardless of your business industry, accepting credit card payments is essential for keeping up with your competition and keeping your customers happy. 19 Apr 2017 Read more
Boris DzhingarovVegetation on this planet thrives on solar power, otherwise known as photosynthesis. Plant life never has to worry about environmental pollution as a cost of surviving, nor do the trees have to worry about paying an energy bill to maintain access to their energy source - the sun. Humans, on the other hand, do. 19 Apr 2017 Read more
Boris DzhingarovPlanning to redesign your kitchen can often mean hours of stress and lots of money spent, however, there are many new options available for you to give your current kitchen a fresh new look without breaking the bank. You often find that smaller, well thought out changes can have a stronger impact on your kitchens overall look, which is ideal when you don't want to spend too much money, or make any drastic changes to the décor. 19 Apr 2017 Read more
Boris DzhingarovWho says that all driving courses are just boring lectures? Not all of them are like that, so you should take advantage of some of the online courses where you will sit back and enjoy the fun lectures. With the appearance of comedy defensive driving courses, things are now a lot more appealing and entertaining. Driving students can now learn everything there is about driving safety by listening to popular comedians. Although lectures are expressed in a funny way, the main message and content should always be taken seriously. 19 Apr 2017 Read more
Boris DzhingarovIn a business landscape where things like SEO, social media, web design, app development, and video production receive most of the attention, it's easy to feel as if print marketing and advertising has gone by the wayside. But when you study the numbers and really attempt to understand what makes print such an effective medium, it quickly becomes obvious that businesses should make room for print in their marketing mixes. 19 Apr 2017 Read more
Boris DzhingarovWhen you get married it is normal not to think about divorce or business assets. Unfortunately, over 50% of marriages will end in divorce. Statistics even go up to 60% when referring to following marriages. Divorces will be really difficult to deal with but if you have a business, everything becomes even more complicated. The business is most likely the financial asset of the highest value you own. You can be sure that during your divorce the spouse will be interested in getting a part of the business. Protecting business assets is really important. 11 Apr 2017 Read more
Boris DzhingarovWhen you start your first business, it's unlikely that you'll have enough personal capital to get it going on your own. You'll need to pay for equipment, office space, and workers before you start generating revenue - and those are likely only the beginning of your expenses. There are many ways to gather additional capital, including angel investors, venture capitalists, crowdfunding, or even asking your friends and relatives. Many business owners eventually settle on seeking a small business loan, but there are multiple considerations you'll need to bear in mind before going that route. 11 Apr 2017 Read more
Boris DzhingarovIntellectual property rights are confusing even to those familiar with the niche. To a prospective entrepreneur, they present yet another confusing decision to be made: do you spend the time and effort to trademark your brand? Or do you hope that nobody mimics your company and potentially confuses your consumers? 10 Apr 2017 Read more
Boris DzhingarovEventually, your business is going to need a physical establishment to organise its workers and potentially attract clients. When you do, you'll need to decide whether to lease or buy the property. Though leasing is attractive to business with limited capital or those uncertain of the future, buying offers a lot of advantages, such as earning you equity over time and allowing you to sublet to other tenants in your building. 10 Apr 2017 Read more
Boris DzhingarovManaging finances for a startup is similar to managing personal finance. This is due to the fact that there is often a lack of managerial knowledge. It is really important to make smart financial decisions as a startup. While with personal finances you always have access to extra loan options like ElcLoans, with a startup it is much harder to get liquidities if problems appear. This is why you need to avoid the following common financial mistakes. 7 Apr 2017 Read more
Boris DzhingarovThe advent of the internet has changed many things in the world. One of these things is the fact that it is now much simpler to start a business. In case you are thinking about starting an online e-book store, but you are not sure whether this is the right move or not, maybe it's the right time to read more about the advantages that this specific type of business brings. By learning more about these positive aspects of running an online e-book store you should be able to determine what to do. 4 Apr 2017 Read more
Boris DzhingarovHave you ever hated getting up at the same time every morning? Of course you have - almost everyone has. Humans don't naturally run on such precise, exact schedules, so it's no surprise how much resentment has developed for the typical nine-to-five work schedule. 31 Mar 2017 Read more
Boris DzhingarovNo matter what kind of work you do, there has to be a way for you to generate business. If you work for someone else, your employer does so on your behalf, such as when a car company advertises its products and creates demand for the work of the people who build the vehicles. 31 Mar 2017 Read more
Boris DzhingarovLawyers are oftentimes seen as successful people that earn a lot of money. However, one thing that is often overlooked is the hard work, dedication and client acquisition strategy that successful lawyers have. An example of a lawyer who does this exceptionally well is Benedict Morelli. What sets most lawyers apart from each other is not necessarily their ability to use their knowledge of the law to win cases for their clients, but the quality or lack of it when it comes to self-marketing. 30 Mar 2017 Read more
Boris DzhingarovThere are many different professions in the world but forex trading is now one of the most favoured professions amongst average individuals. Compared to any other business in the world, this market allows us to secure our financial freedom in every possible way. Even after having a fancy education in the forex market there is no guarantee that you will get a good job in the financial market. There are many people in the world who are still struggling to meet their financial needs even after doing their 9-5 job. If you trade live assets in the market, the sky will be your limit for your earnings. But, using trading as a financial instrument is not an easy task, it requires a strong foundation in the financial industry. In this article, I will discuss how to become a better trader in the financial world. 30 Mar 2017 Read more
Important skills every website owner should haveIf you're a website owner, there are certain skills you should have that will make your life much easier. It can be expensive and sometimes frustrating having to hire someone else to do certain website-related tasks for you and many website owners become too dependent on other people. Below are some of the skills you should consider improving in order to take back control of your online activities. 29 Mar 2017 Read more
Boris DzhingarovStrong SEO and great content marketing go hand in hand. It's hard to get noticed on search engines and social media if your blog posts don't spark attention or reach the right audience. Without a solid content marketing strategy, your SEO is toast. 28 Mar 2017 Read more
Important factors to consider before setting up a marketing business in the UKWould you like to set up a marketing business in the UK? Many people who are considering a move into this industry already understand that many opportunities exist in the UK that are not available elsewhere. However, before you start this type of business, there are certain factors you need to be aware of. Below are some of the most important. 27 Mar 2017 Read more
Boris DzhingarovThe energy policy in Africa, along with the energy sector leaders, have only just begun to scratch the surface of creating an energy efficient country. South Africa has already suffered from numerous electricity crises, and as the country grows economically, any further lag is going to cost a lot in terms of wasted energy and money. 27 Mar 2017 Read more
Boris DzhingarovDigital marketing is a little more complex than many business owners realise when they first start out. Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites. 27 Mar 2017 Read more
Boris DzhingarovAs a business traveller, your biggest travel expenses will always be your flights and accommodations. Thankfully, there are websites that you can use that help you find the best deals. It's also more convenient since you don't even need to change out of your pyjamas. 24 Mar 2017 Read more
Five reasons why you should move your business to DubaiDubai not only offers great weather and many opportunities for families to grow, but it also offers many businesses from around the world plenty of benefits. If you own a business and your dream is to take it to Dubai just because you have heard of the vast number of opportunities available to you, have a look at some of the other benefits that will help your new business grow when you first arrive in the popular city. 23 Mar 2017 Read more
Boris DzhingarovIf you've seen the movie The Matrix, you must have seen how Neo, the main character learns Kung Fu. A character simply inserts a program directly into the brain of Neo and later on when he opens his eyes, he shouts out, “I know King Fu.” Those of you who are trying to master a foreign language know exactly why this example has been cited here. But unfortunately, The Matrix is just a fantasy and in reality there can be no secret potion, computer program or magic pill to help you learn English immediately. It takes a lot of dedication, planning and hard work. 23 Mar 2017 Read more
Boris DzhingarovThe growing number of applications that allow people to convert speech to text can make it hard to choose the right one for you or your business. Majority of the apps can be downloaded to your phone or computer and used to complete a number of tasks. For many professionals, a voice-to-text application that can be accessed on mobile devices is the most popular as many of them want to continue working on the go. Fortunately, there are a number that work both ways, both computer and Smartphone, making work much easier for users. 23 Mar 2017 Read more
Boris DzhingarovWhen you're running a large company or one with a long history of performance, customer service often means preserving a reputation that already exists, or remaining consistent with policies and expectations that have long since been in place. With a new business, you'll need to build a reputation from scratch - and that presents a number of different challenges. 20 Mar 2017 Read more
Boris DzhingarovSocial media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing. It is evolving to take developing customer tastes and preferences into account, while marketers have to stay in front of an ever-segmenting customer market. Social media marketing is shifting as search engines and social media sites change, all of which is affected by customers' usage of them. Let's look at what we can expect for social media marketing for 2017 and beyond. 17 Mar 2017 Read more
Boris DzhingarovYou don't need an expert to tell you that marketing is a fundamental piece of your business. It's oftentimes what makes or breaks your success. But you might be considering hiring an outside consultant to help boost your sales and bring more attention to your business. 10 Mar 2017 Read more
Boris DzhingarovIf you're new to importing goods into the United States, you may be overwhelmed with the sheer amount of information you need to read to ensure you're complying with the country's laws and regulations. But here are some customs clearance FAQs that may be able to help you get started in the right direction. 10 Mar 2017 Read more
Boris DzhingarovWith so many people willing to endure long lines at their favorite coffee shop or boycott companies that sell products they need, it could be argued that people don't buy products - they buy relationships. 8 Mar 2017 Read more
Boris DzhingarovEmail marketing has been around for more than two decades, which has many people wondering if it's going to become obsolete and be replaced by some newer, more advanced form of communication. The short answer is no... but with a caveat. 7 Mar 2017 Read more
Boris DzhingarovRomania has long been known as a country where multinational corporations find professional and hardworking individuals. But not long ago, Romania started nurturing an interesting entrepreneurial culture. 7 Mar 2017 Read more
Boris DzhingarovThe benefits of having clean water, land, and air are very important for all people around the world. It is important for people to learn about clean energy, green practices, and reduced resource use for us to continue to enjoy these invaluable resources for generations. Teaching about climate change should be a top priority in schools at all grade levels. Unfortunately, most people do not actually know that much about what is happening or what is at stake. 6 Mar 2017 Read more
Boris DzhingarovMany seminars and presentations can be fairly predictable, boring, and for some people, end up being an expensive nap. But that doesn't mean yours are doomed for the same fate. To be memorable, you need to find a way to stand out, really get through to your audience, and get people out of their comfort zone. 3 Mar 2017 Read more
Rising e-commerce trends in South Africa for the year 2017With a 19.9% global growth in e-commerce (YoY comparison in-between 2014 and 2015), online business is thriving and it will continue to do so exponentially for many years to come. South Africa is no exception to this and experts hold that consumer uptake and the popularity of e-commerce is going to see a significant local growth in 2017. Let's now check out some of the trends that we will see in terms of online business growth this year. 3 Mar 2017 Read more
Boris DzhingarovThe talent you stock in your marketing departments will largely determine the direction your business goes in the future. If you get the right creative minds in there, the sky is the limit. But if you hire the wrong people, then you'll risk wallowing in mediocre results for years to come. 3 Mar 2017 Read more
What is the solution to South Africa's waste management problems?There are multiple factors plaguing South Africa's waste management system at the moment, especially with environmentalists halting the traditional waste processing measures within the country. Limited resources and the increase in population are certainly not helping the cause either. In light of the current situation, let's discuss the scenario further and take a look at the possible solutions. 2 Mar 2017 Read more
Why ProvenSEO is one of the top influencer marketing agencies?ProvenSEO's team contains individuals from journalism, creative writing, web development, business and marketing. We've grown into a full-service digital marketing organisation serving Fortune 500 companies and anyone else who could benefit from our services. 28 Feb 2017 Read more
Boris DzhingarovIt is important for any business that you have a team of staff who are fully capable of doing the job, working well together and who are happy in their job role. In order to keep your staff as happy as you can then you will need to ensure that above all else, you are giving them the tools that they need to do their job to the best of their ability. You will no doubt have a strict method of training new staff but what often happens is that we fail to continue the training throughout the years that our staff are with us. 27 Feb 2017 Read more
Boris DzhingarovEnvironmental challenges are something that is facing many businesses across the world and here in South Africa is no different. Not only are we trying to improve the state of the planet but we also know that a greener office is almost always a more cost-effective office, and who doesn't want to save money! 27 Feb 2017 Read more
Boris DzhingarovIn the world that we currently live in, it is vital for all businesses to have a strong online presence, in order to stay relevant, build the brand and gain more customers, an internet profile is vital. Whether you are a firm of lawyers, a fashion retailer or a clinic offering treatment for varicose veins, a strong presence online is going to be vital to your success and here are just a few reasons why. 27 Feb 2017 Read more
Boris DzhingarovWhen you travel by air, whether for work or pleasure, you often do not know what to expect at the airport. Sometimes, your trail goes smoothly and you get through security in less than 30 minutes. 22 Feb 2017 Read more
Boris DzhingarovNo matter what your favourite sport is, the one thing you have to admit is that the UK is certainly a nation of loyal fans. From football to athletics, we love our clubs, love our athletes, and so we follow them throughout their entire seasons and careers! If you are about to visit http://sports.williamhill.com/ to place a little wager on your favourite club or on a particular event, why stop there? It's so much fun to bet on something you have really never followed before. Many believe this to be ‘beginner's luck,' so try your hand at the five most popular sports in the UK. 20 Feb 2017 Read more
Boris DzhingarovWe live in a world where the majority of people are incredibly busy with a host of tasks and errands to take care of on a daily basis. This leaves them with very little time to themselves or to manage their personal duties, and leads to a feeling of unending pressure and stress. If you find yourself stuck in a situation like this, there's nothing wrong in looking for help. Using personal concierge services is probably the best thing you can do. 17 Feb 2017 Read more
How Trump's economic policies might affect South AfricaBeing the president of the United States of America is akin to being the president of the world. The US is seen as the epitome of democracy and being the superpower of the world, their policies have a way of directly or indirectly shaping our local policies. Everything the US president says the whole world listens to, and his pronouncements can have a huge social and economic trickle-down effect that goes reverberating across the world in just a matter of hours. With President Trump sitting in the Oval Office now, his proposed policy changes must be looked through the lens of how they will affect international trade and specifically, how they will influence bilateral relationships between South Africa and the US. 17 Feb 2017 Read more
Boris DzhingarovEvery single marketing campaign is focused on getting new clients for the business. With law firms we refer to getting new clients that would be represented. While based on the law type that is covered we can have different requirements, the basis is always the same. 15 Feb 2017 Read more
Boris DzhingarovIf you are an investor or entrepreneur, there is nothing worse than realising that you are stuck in the midst of a bad economy. No matter what the cause might be, if the slump has been going on for some time, it might even deter your efforts to invest or engage in other activities that might mitigate the economic downturn. In this way, a bad economy is often a self-fulfilling prophecy, but there are steps that business leaders can take to overcome the conditions and sustain their interests. Here are three of the most important ones to consider. 13 Feb 2017 Read more
The best ways to get the most out of your employeesManaging staff is often one of the hardest parts of running a business. Do you take a hard line? Or do you try to be everyone's friend, in the hope that they will work hard if they like you? While there must be some rules, being too strict and unapproachable often leaves you with unhappy, unproductive staff. Here are some great tips to help you get the most out of your staff. 13 Feb 2017 Read more
Are you ignoring any of these old but effective marketing strategies?Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective. In fact, a good businessman knows how to supplement the new with the old and create a complete campaign for marketing and advertisement. Although everything won't be applicable to every trade, it is advised that you don't ignore the older ploys completely. Take a look at the ones mentioned here and see if you can't employ some of them and increase your company's rate of revenue generation. 9 Feb 2017 Read more
Boris DzhingarovAccording to analyses, there was a significant improvement in the field of media buying over the last few years. Since the technology is developing quickly, a lot of prominent companies are trying their best to update their features and trends according to the client's needs. Real-time bidding, as well as demand-side platforms (DSP), became the focus of interest, and this is pretty much natural since more than 30% of total ads are going through demand-side platforms. 7 Feb 2017 Read more
Boris DzhingarovWhen it comes to human resources the truth is most companies out there simply do not have a proper system in place. We are faced with so many mistakes that creep up much more often than what you may believe at the moment. It is really important that you avoid every single mistake mentioned below since they are pretty destructive. It does not matter if you use HR shared services or in-house departments. 1 Feb 2017 Read more
Increasing number of South Africans seeking a job as unemployment rates skyrocketAccording to the latest statistics, the unemployment rate in South Africa is once again on the rise, although not as high as the record set back in 2003 which was a disturbing 31.20%. That was almost one third of the nation being jobless and although there are still at least 27.1% jobless as of the third quarter of last year, there is hope as the number of those gaining employment is growing at a faster rate than the unemployment figures. Much of this is due to freelance workers such as writers working in various segments of the industry. In reading information included in Uvocorp Reviews, companies like this employ writers who speak English as a first or second language and have a background in any field of academics. A large part of job growth is due to freelancing and e-commerce. 30 Jan 2017 Read more
Boris DzhingarovThe modern English classroom is quite different than what we saw a long time ago. It does not matter if you are a highly experienced teacher or you are just making the first steps as a novice teacher. You need to be aware of the classroom essentials that are needed to offer a really great learning experience to all the students that attend. Reinventing yourself is always possible so do consider the following to offer that perfect experience. 27 Jan 2017 Read more
Boris DzhingarovBusiness owners are often highly motivated successful individuals who can implement their vision and put their dreams into action. Even those whose businesses are not recognisable and bring only modest sums have still managed to create something new and deserve credit. There are many stressors and obstacles associated with starting a business and keeping it going. Entrepreneurs often require extra coping skills to relieve stress and some manage to deal with the financial strain of managing a business and the difficulties with enduring slow times. However, some business owners find the difficulties of running a business to be overwhelming and may find solace in drugs and alcohol to relieve stress. 25 Jan 2017 Read more
Boris DzhingarovOne great way to build your company's brand is to appear at conferences, events, and meetings. By developing an interesting topic, connecting with others in your industry, and promoting your participation in events, you can continue to build your platform and promote your business. 18 Jan 2017 Read more
Boris DzhingarovDespite that some big names in the digital industry have crossed off telecommuting entirely most case studies still indicate an overall positive outcome for businesses who allow remote working. 17 Jan 2017 Read more
Boris DzhingarovAny company is defined by many things, including how customers are treated. You can use tremendous advertising campaigns and still end up with bad results in the long run if customer service is bad. Word-of-mouth advertising still is the best advertising and can do so much for your company. Negativity among customers is hard to avoid but you do that when you treat every single person with adequate respect. If you want to be sure this is the case, here are some tips that will help you to treat all customers better. 16 Jan 2017 Read more
Boris DzhingarovEmployee communication is one of your most important responsibilities as the leader of your team. Though it seems simple and straightforward on the surface, even the mildest hiccup in communication between employees and managers can have lasting consequences - both for the project at hand and for the company as a whole. If you want your communication to remain in top order, you'll need some modern tech tools and a solid strategy to help you achieve those ends. 16 Jan 2017 Read more
Seven benefits of team-building activities for workAny profitable business, big or small, can agree that business success starts with having a great team. Outstanding team members are made, not born. For you to have employees who are able to bring you real results, you need to incorporate team-building activities into your employee engagement programme. 9 Jan 2017 Read more
Boris DzhingarovHave you ever been denied health insurance because of a pre-existing condition? Numerous people want affordable health insurance plans but this used to be a big problem for those with pre-existing conditions. Thanks to Obamacare, this is no longer the case today. 6 Jan 2017 Read more
Boris DzhingarovAre you contemplating moving to Montreal, Canada? You might want to know a few things before you start looking for new real estate listings in Montreal: 6 Jan 2017 Read more
Boris DzhingarovStarting a business can be exciting and challenging at the same time. Although having a business offers more flexibility compared to being an employee, it also entails a lot of hard work. Entrepreneurs need to devote a lot of their time and effort to their business, especially for startup companies. 5 Jan 2017 Read more
Boris DzhingarovIf you drive a car in North Carolina, it's an absolute must to get vehicle insurance. Not only is it required by law, it can also protect you from financial ruin in case you get into an accident. 5 Jan 2017 Read more
Boris DzhingarovOffering apartments for rent in Montreal is a great way to earn money from your investments. Renters make up more than 50% of the housing market in Montreal. 5 Jan 2017 Read more
Boris DzhingarovMany of the successful people in real estate, such as developer Louie Santaguida, are successful because of the right marketing methods. But not everyone finds it easy to generate real estate leads. If this is your problem, here are things experts recommend: 5 Jan 2017 Read more
Boris DzhingarovAccording to the latest statistics, truck-driving jobs are now part of almost every list of top jobs today. Of course, one of the main reasons for this is the great salary. 4 Jan 2017 Read more
Why it's important for everyone in a business to have an up-to-date driver's licenceDoes everyone in your company have an up-to-date driver's licence? It's something most of us take for granted, but when you can't drive and don't have a licence, you are at a severe disadvantage. This can also have an impact on a business, especially if a large number of your employees don't drive. Each person in your company who doesn't drive should be encouraged to complete a drivers licence practice test and obtain their licence because it can benefit your business in the following ways. 2 Jan 2017 Read more
Boris DzhingarovStoring your files on your hard drive is no longer enough; your files need to be easily accessible and well organised. 29 Dec 2016 Read more
Boris DzhingarovJust like how we have sex education to prevent unwanted and teenage pregnancies, drug education is to stop substance abuse and addiction. 23 Dec 2016 Read more
Boris DzhingarovWhen it comes to entrepreneurs and socialising, there are two very different school of thoughts. While some people believe that entrepreneurs should utilise all of their time in running and maintaining their business, others think that they should take out some time to socialise with others. After all, man is a social animal. 23 Dec 2016 Read more
10 tools every DIY professional needs to ownIt seems as though the DIY frenzy has caught up with the world as more and more homeowners are turning to professionals to help them complete projects around the home. If you have started a business completing all kinds of DIY projects, and feel you have the necessary skills to sell your services, here are ten tools that your business certainly can't do without. 23 Dec 2016 Read more
Boris DzhingarovThere's a reason why every large corporation holds frequent board meetings - they're an effective way to drive the company in the appropriate direction based on collective ideas. Conducting brainstorming sessions with your company's brightest minds will only serve to help you prevent mistakes and make better decisions going forward. Unfortunately, many leaders have fallen into such a mundane routine with their meetings that these crucial gathering times are no longer facilitating the type of outcome they're capable of. With that said, here are four ways any business can get more out of every staff meeting: 22 Dec 2016 Read more
Boris DzhingarovFor many businesses, graduates are the lifeblood that drives innovation and future development. Without fresh talent, your business will struggle to keep up in a continually evolving market. So how can you ensure your small business is able to attract the right talent? 21 Dec 2016 Read more
Travelling for offline marketing: Four tips to simplify your journeyWhile we can all agree on the importance of online marketing, there's no denying that offline marketing can still improve the reach of almost any campaign. This is especially true given that approximately 13% of Americans don't even use the internet, with many more only being occasional users. Hence, one practical way to maximse your chances of catering to your offline audience is to widen the net. You can do this by launching an offline marketing campaign to complement your online efforts. 19 Dec 2016 Read more
Boris DzhingarovLife insurance is one of the most important investments that you can make for your family. It's the best way to provide for your family even after you pass away. The idea of life insurance has been around for decades, but thanks to the Internet, it's taken on a new look that has changed the way that we compare and purchase life insurance. If you've been looking to buy life insurance, you've probably come across dozens of sites that allow you to purchase a policy online, but there are several things that you should know before you buy a policy online. 19 Dec 2016 Read more
Business software worth spending on but most businesses ignoreIn the modern way of doing business, using computers is inevitable and in using computers, using software is a necessity. But of course the choice is yours when it comes to what software you want to get. There is no "compulsory" software for a business. You don't have to spend if you don't want to. You can find freeware alternatives so you don't have to shell out cash that could be used for your business operating costs. 15 Dec 2016 Read more
Boris DzhingarovThe holiday season is also the busiest season for many different kinds of businesses. This is true for companies that do business online and offline. While many retailers and manufacturers emphasise digital marketing in order to increase revenue during the holiday season, online promotions are also able to help all types of businesses increase their sales throughout the year. 14 Dec 2016 Read more
Boris DzhingarovHave you dreamt about starting your own online business? It's something many people are considering and it could change your life forever. However, starting an online business is harder than it first seems, so you need to understand exactly what's involved. Below are some of the most important questions you should answer before jumping in. 13 Dec 2016 Read more
Boris DzhingarovHow do you choose where to vacation? For many, attractions determine the destination - a famous museum, an amusement park, or an important historic site. Today, however, we're seeing many travelers for whom the attractions take a back seat to the local cuisine. From five-star restaurants to the street food scene, foodie culture is transforming travel. This kind of travel is an extension of the larger culinary scene that's been seeking to elevate our daily dining experiences, bringing fine dining to a larger audience. 8 Dec 2016 Read more
Boris DzhingarovCreating the right team or set of employees is like completing a puzzle. You find through the pieces, you pick one, you place it to realise it's not the right one, and then you have to look through the pile as well. The hiring process is pretty much the same. You look through a pile of résumés, pick one candidate and put him or her in the position, often to find that they're not the right fit. Sadly, life is not a puzzle. In the whole process of hiring and realising you've hired the wrong person, you have wasted a huge amount of time and money as well, two scarce resources that no company should waste. 5 Dec 2016 Read more
Boris DzhingarovBusiness, as well as individuals, can learn a lesson from this summer's celebrity social media account hacks. If Mark Zuckerberg's Twitter and Pinterest accounts were such an easy prey, what's left for other entrepreneurs, company profiles, and individual accounts that are fairly unprotected from the attacks of skilled internet offenders? 1 Dec 2016 Read more
Digital marketing in the Middle East: The trends that matterDigital marketing is one of the best marketing instruments recognised for its effectiveness and ease of use. Compared to conventional marketing tools, digital marketing is more countable, making it easier for brands and corporations to keep track of their ROI. 29 Nov 2016 Read more
Boris DzhingarovHaving a private practice for any medical professional is difficult. This is because at the end of the day we are talking about a business and chiropractors rarely have business knowledge. They need to focus on offering the best possible chiropractic care so it should come as no surprise that most of the clinics will fail because of problems that could have been so easily avoided. Because of this, let us focus on some simple promotion tips to jump-start the entire business. 29 Nov 2016 Read more
Boris DzhingarovThe future of B2B e-commerce should be of interest to every single serious businessman out there. Just look at the top businessmen you should follow and you will see that they often talk about B2B and e-commerce innovations. No matter how we look at things, the biggest impact will appear because of the evolution of cloud technology, which allows so many interesting features to be added to e-commerce software. At the same time, businesses manage to receive, store and analyse so much data in order to offer better services in the future. 25 Nov 2016 Read more
Boris DzhingarovNo matter where you turn you will see some of the biggest stars in sports endorsing brands and in return, those brands sponsor the player, the team, the league or sometimes even the sport itself. Sponsorship is huge and extremely important in the world of marketing for a number of reasons. But on the flipside, that brand ambassador speaking for your company is huge in the world of marketing as well, so it becomes a two-way street, a sort of give-and-take relationship. Here are a few things you should understand when looking for a marketing strategy, especially in your local market, that will work every time. 24 Nov 2016 Read more
Four strategies to manage excess cash in your businessIt is rare to hear of an SME with excess cash considering most SMEs fall out of business due to liquidity problems. However, on the rare occasions when your business happens to have excess cash, the situation can be as depressing as the time when you are cash-strapped. This is due to lack of exposure to different strategies available to utilise your excess cash and still keep your business running. 23 Nov 2016 Read more
Boris DzhingarovWhether you're an employee or an employer, having an employment lawyer at your disposal is a great move on your part. This is because sometimes, in the work force, you find yourself in a less-than-ideal situation. Generally speaking, such situations can be handled privately; other times, however, this just simply is not the case. If you are an employee who finds themselves a victim of sexual harassment or unfair labour, you'll want to quickly hire an experienced employment lawyer to defend you and your case. To better understand why, here is some much-needed information on both what an employment lawyer is and why you should hire one for your case. 23 Nov 2016 Read more
Offline marketing: Why your business location mattersThese days, it seems that everyone is always talking about online marketing techniques and strategies, but the truth is that offline marketing is still very much important. In addition to advertising yourself offline through various mediums, you also need to consider the actual location of your business. After all, where you're located could have a big impact upon the overall success of your company long term. 22 Nov 2016 Read more
Boris DzhingarovAs a business owner, you have to seek out as many opportunities as possible to cut costs and save money for a rainy day. If you invest a lot of time and energy into employee training, then there are more than likely a few ways you can cut back on expenses in this area. 22 Nov 2016 Read more
Four major challenges that eclipse recruitment in 2016The Society for Human Resource Management (SHRM) conducted a study in which they asked HR professionals about the biggest challenges they are likely to face in the next decade. Around 51% feel that obtaining human capital is their biggest challenge. This challenge is likely to be one of the most immediate concerns in the future. Let's have a look at the major challenges of 2016 faced by recruiters: 21 Nov 2016 Read more
Five ways to simplify a busy work scheduleWhen a company is burdened with all the work it can handle, the stress of running a business at full capacity can leave management running in circles and making amateur mistakes. Everyone knows that the key to expanding without becoming overwhelmed is to adhere to a strict schedule, but what do you do when the schedule itself is so packed that just looking at it begins to overwhelm you? 18 Nov 2016 Read more
Five steps to an effective omnichannel marketing effortRetail is clearly being shaken up by mobile-oriented consumers. Online sales are growing year-on-year and volume is expected to hit $523bn by 2020 in the US. This shift has compelled even established brick-and-mortar enterprises to shore up their online presence. 18 Nov 2016 Read more
Why more businesses are choosing to provide discounts and coupons for customersOffering coupons, discounts and other ways of getting money off products and services to your customers is one of the best ways to improve customer relations and satisfaction. With saving money becoming more and more of a priority amongst consumers, offering coupons, discounts and other promotions can be an excellent way of not only helping to keep your existing customers interested in your brand, but also for attracting new customers and expanding your customer base. We've listed some of the main reasons why more businesses are choosing to offer coupons and vouchers to their customers. 18 Nov 2016 Read more
Boris DzhingarovEvent planning comes with the territory for many companies. Employee parties, customer appreciation days, and award ceremonies may all be important parts of your effort to build a strong brand reputation. 16 Nov 2016 Read more
Boris DzhingarovIf you're an entrepreneur trying to make it big, you need to give very careful thought to this: why would people come running to you if one of your competitors is already offering a product/service better than yours? 8 Nov 2016 Read more
Boris DzhingarovOne of the biggest frustrations in a business is waiting to get paid. Companies with sluggish cash flow, seasonal transactions or extended payment cycles can relate to this problem. There are customers who demand generous terms and are slow payers, like the corporate and government clients. So if you think you need immediate cash but you have customers who aren't willing to pay for products and goods until later, invoice factoring can be one good solution to your mid-month and short term financial contingencies. With invoice factoring and its close counterpart invoice financing, you can easily transform your unpaid invoices into cash. 7 Nov 2016 Read more
Boris DzhingarovLooking to get an MBA? There are a lot of factors to consider. An MBA is a very useful degree, but it's not an easy process. Candidates must obtain a solid score on the GMAT or GRE, apply to a series of programs, and be willing to put in hours of work for as much as three years before obtaining their certification. 3 Nov 2016 Read more
Why more people are turning to entrepreneurship... and e-commerce in particularMore people than ever are setting up their own businesses. The expansion of the internet has made it easier, and cheaper, than ever to set up on your own. E-commerce stores give people a wonderful opportunity to be their own boss, and to have complete control over their products. But is it worth the hassle? Is it worth losing job security for? Why are so many people giving up careers and jobs to go it alone? 3 Nov 2016 Read more
Boris DzhingarovWhen you work hard all year long, it's nice to have a few days off during the Christmas break, especially if some of them are paid. This is a great opportunity to take a short vacation, particularly if you live in a cold region and would like to get some sun. 3 Nov 2016 Read more
Why long-range cash flow forecasts are so important for businessesYou've got your business plan, you've thought long term and know where you want to be in five years, but do you have a cash flow forecast? It's potentially more important. It's fantastic that you know creatively where you want to take your company, but a cash flow forecast will make sure you've always got the funds to get you there. 3 Nov 2016 Read more
Your legal rights if you have an injury at workThere have been many cases of workplace injury victims suffering unnecessarily for extended periods of time, only because they didn't know that they had extensive legal rights at their disposal. Although most people know that it is possible to sue an employer for negligence, personal injury, lost wages, pain and suffering and other applicable damages, it is easy to assume that large scale employers are difficult to win against. Then there's the fact that suing an employer would make it difficult to retain employment and go back to work. Until you meet with an experienced injury attorney, you won't have the ability to make an informed decision based on the personal merits of your case. 2 Nov 2016 Read more
Boris DzhingarovWhenever you are looking to try a new restaurant around your city, how likely are you to go look at the reviews before you decide on where to eat? For many of you, reviews are the single factor in making your dinner choice easier and actually receiving the quality of service you expected walking into the restaurant. In comparison, CPE Advisory is the site business professionals go to find reviews on CPE courses before they choose the right course to meet their specific needs. We are here to make the process of finding CPE courses easier and to provide CPE course reviews to professionals in business, government, human resources, marketing, accounting and much more! We believe that finding the most beneficial CPE courses to you is what matters most. That's why we have built a robust CPE course search engine with course reviews from other CPA professionals whose opinions you can trust! Still not convinced that course reviews really make a difference? Well we've compiled a list of the top three reasons why, in fact, CPE course reviews do matter! 2 Nov 2016 Read more
Boris DzhingarovSecurity is really important for every single business out there and it is a shame to notice how many business managers do not actually consider this as being important. You want to be sure that you are going to basically do all that you can to make sure that the entire company is secured. While focussing on all operating processes that are important for the company, ranging from production to growth hacking, make sure that you also do all that you can to reduce the following business security risks. 31 Oct 2016 Read more
Boris DzhingarovYou've read all the articles, you've reviewed all the available policies, and you've done the smart thing and acquired business insurance. You're good to go, right? You can just hold your policy until the end of time (or the transfer of your business) and never worry about it again. 27 Oct 2016 Read more
Boris DzhingarovThere's something to be said for formal education at a university or college, but entrepreneurs don't necessarily need degrees or credentials to launch their own businesses. However, that doesn't mean education isn't important. It just means that teaching yourself is often a more feasible option. 24 Oct 2016 Read more
Boris DzhingarovIf you think that Australia is a faraway backwater country, you couldn't be farther from the truth. Australian businesses do not only use the most advanced technological solutions, they create innovations that can push the rest of the world forward in its tech and business development. 21 Oct 2016 Read more
How soon to blockchain technology going mainstream?According to the theory of creative self-destruction advanced by an Australian American economist, Joseph Schumpeter, in the 1950s, economic innovation only comes as a result of disruptive changes to the status quo resulting to evolving business cycles. Innovation economics on the other hand involves creative entrepreneurs coming up with new ways of doing things or introducing new products into the market that replace the old order with a new order that transforms value chains completely into the future. Such is the disruption that is expected to come from the adoption of the blockchain technology. 19 Oct 2016 Read more
Move over Google - SMS marketing is back with a vengeanceA decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy. Perhaps it was a fear that no one read their text messages anymore because of the massive growth of smartphone technology and the ease at which mobile phone users could now access social sites like Facebook and Twitter. Who would be reading text messages anymore? So marketing money was diverted to online advertising and SMS marketing was all but lost in the shuffle. Until recently that is. 18 Oct 2016 Read more
Everything you need to know about virtual HR and its benefitsAt the beginning of any startup business, it's common for the owner to take on a plethora of responsibilities. A startup at initial stage doesn't typically have a big budget, or the business, to hire employees and to handle other responsibilities that come while running a company successfully. Furthermore, if your small business has grown into a small or medium sized enterprise, the responsibilities may be piling up. 17 Oct 2016 Read more
Boris DzhingarovWhen you first start a social media strategy, everything seems like a good idea. It's free to use most social platforms, so you have free rein to post whatever you want. This makes social media exciting and engaging - which is good for new marketers getting their feet wet - but it also makes it dangerous. Unfortunately, a disappointing percentage of new social media marketers end up adopting unproductive or downright destructive practices that compromise their campaigns. 17 Oct 2016 Read more
Boris DzhingarovShowing the best representation of your brand and your business online is essential in today's marketplace. The web is the main street of small business commerce, and your brand is on parade. Here are some key attributes of great website design and development. 12 Oct 2016 Read more
Boris DzhingarovAn effective marketing strategy is a must if a business wants to succeed today. It's even more important for small and midsize businesses that need every advantage to stand out among their competitors. However, in order to be efficient, promotion requires a continuous input. Smaller companies usually cannot afford to employ a dedicated professional to manage their campaigns full time. The best solution for them is using one of the many specialised online marketing tools, such as GetResponse, AWeber, etc. 7 Oct 2016 Read more
Boris DzhingarovIn terms of revenue generation, binary options are a relative newcomer to the world of investment. They are popular because they are easy to understand, and by investing in binary options with a licensed broker, you are unlikely to lose vast amounts of money. The flip side is that you are also unlikely to make vast amounts of money, but that's the 'penalty' you pay for keeping risk to an acceptable minimum. 5 Oct 2016 Read more
Boris DzhingarovEarly childhood education plays an important role in future success, but parents currently wondering where their little ones will learn their ABCs may not realise just how much of a determinant the style of that education plays in their children's career trajectory. That may seem like an overblown statement - but all the evidence indicates it's true. In a country where public school is the norm, the majority of famous entrepreneurs got their start in private Montessori classrooms. 30 Sep 2016 Read more
Boris DzhingarovIn every laboratory setting, it is important to have the right tools for the right storage purposes. Vacuoles and ampoules, for example, are reliable equipment used to store and preserve either liquid or solid samples. 30 Sep 2016 Read more
Boris DzhingarovSmall business owners know how hard it is to market services and products. It is important to think about so many factors and budgets are normally pretty low. If you want to improve the results of your marketing campaigns, you want to take very important decisions. In order to help you take full advantage of the power of promotions and carefully chosen marketing plans, here are a few ideas you can take into account right now. 29 Sep 2016 Read more
Five reasons why every business needs a company blogMillions of businesses exist on the web today. From web-exclusive business models to decades-old brands that have just recently expanded to the web, you will find a consumer solution for virtually any product or service you need. Because of its ease of use, the internet is a highly competitive place. Search engines and other major internet institutions have had to adapt in order to accommodate this, finding ways to ensure that the information served to users is presenting the most relevant and quality sources. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond. We'll discuss below five excellent reasons why your business needs a company blog. 22 Sep 2016 Read more
One huge way to solve your cash flow problems so you can focus on building a profitable businessThere are scads of reasons why businesses fail. However, far too often, the issue of money is at the centre of most business failures. The harsh truth is that, regardless of the level of creativity, there is simply no entrepreneur that can achieve remarkable success without getting their finances in order. 21 Sep 2016 Read more
Boris DzhingarovGordon Moore, an Intel founder, wrote a paper in 1965 and observed that the number of transistors on integrated circuits doubles every two years. This became known as Moore's Law. 20 Sep 2016 Read more
Boris DzhingarovCustomer relationship management (CRM) is a key part of any business plan, and most companies today rely on specialised CRM software to keep important client information organised. One piece of key data that's missing from most CRM programs, however, is your internal business schedule. While there may be a calendar noting deadlines and client appointments, what about the day-to-day movement of your staff? Where is that factored in? 20 Sep 2016 Read more
Boris DzhingarovBy now you've probably read hundreds of articles about how essential a blog is to your business and for marketing it. You studied up on all the tricks before you went to work creating a blog for your firm, and you even made sure your posts were designed just as the experts suggested in order to attract the most readers. 19 Sep 2016 Read more
Boris DzhingarovStudies are constantly performed to find out what customers want out of their relationships with businesses. Answers vary on many accounts, but what the responses mostly come down to is this: Customers want to be valued. Conveying value is one of the most crucial things businesses can do to promote growth, generate leads, and increase revenue. 16 Sep 2016 Read more
Boris DzhingarovYour business may be heading into the holiday season full of confidence and positive feelings. You've had a sensational first year that far exceeded your initial expectations. Your online marketing campaigns took off quickly and netted you thousands of likes and clicks on all of the major social media networks. And the orders have been rolling in to your official company website like nobody's business. In fact, they have been rolling in so steadily that you're actually starting to get behind on fulfilling past orders, never mind processing new ones. 15 Sep 2016 Read more
How to make your retail store stand outAre you looking for innovative ways to make your retail store a more appealing place to shop? If so, you could dramatically improve the fortunes of your business and increase the number of shoppers and paying customers who come through your business's doors. Below are some of the most effective ways to make your retail store stand out. 14 Sep 2016 Read more
Binary options are growing in popularity: Here's a case for and against itUS-based financial education website Investopedia said in mid-August 2016 that it saw "a 545% week-over-week" leap in pageviews of its article on trading binary options in the US. The implication is that people are increasingly becoming aware of binary trading. With a 17-year-old now driving a Bentley after hitting it big in binary options trading, chances are its popularity will continue to grow. 13 Sep 2016 Read more
Boris DzhingarovThe media you use to sell your products is almost as important as the products themselves, particularly for online stores. The photos on your website are the only connections customers have to the actual products. For that reason, your images must be good if you expect to move product. 13 Sep 2016 Read more
The top three reasons to outsource your HR departmentFor many small businesses, the HR department is an unusual area. Although it's absolutely necessary in order to make sure that the business is running smoothly, small businesses often find that running their own, in-house HR team is a large extra cost that doesn't really contribute to making a profit in terms of the products and services that you provide to your customers. This is why it's no surprise that more and more small business owners are choosing to outsource their HR department to more highly skilled and experienced professionals. If you're a business owner who's feeling a little conflicted about what to do with your business' HR team, here are just some of the main benefits of choosing outsourcing over running an in-house team yourself. 12 Sep 2016 Read more
Boris DzhingarovRunning a business to the point it begins to generate profits on a consistent basis is up there among the most difficult aspects of running a business. For those who have achieved success at running a profitable business, it becomes even more important to use those profits wisely. A lack of solid judgement about the best way to use profits could drive a business right back into unprofitable zones. 12 Sep 2016 Read more
Boris DzhingarovAs internet marketing has moved away from banner ads and pop-ups, marketers have moved towards advertising and marketing that tells stories. Seth Godin has said "Great stories succeed because they are able to capture the imagination of large or important audiences." Stories have, after all, been the basis of human interaction for millennia. But why should marketing be focused on stories? 12 Sep 2016 Read more
Boris DzhingarovModern businesses rely on many types of software to maintain their everyday operations, and are constantly looking for new forms of software to improve their efficiency, enable new capabilities, or advance some area of the business. 5 Sep 2016 Read more
Boris DzhingarovWhether you think about it very often, the United States is still within a major talent shortage that crosses many industries. We think about this problem in healthcare - primary care general practitioners are in short supply, nursing is in need of more trained professionals, there are more jobs available in radiology than there are radiologist to fill them. But talent shortage isn't limited to the health care sector. Any industry that requires specialised work, any corporate entity that needs inspired type-A personalities - these are the kinds of industries that are having a tough time attracting top talent. 1 Sep 2016 Read more
Boris DzhingarovThe competition we see in practically all industries is higher than it ever was. Because of this, it is really important that you do all that you can in order to stand out of the crowd. If we take a look at the companies that managed to succeed in the African market, it is quite obvious that success appeared because of market differentiators. Finding what differentiates your company is not difficult but there are some options that you may want to take into account. 30 Aug 2016 Read more
Boris DzhingarovSince every single marketing specialist out there understands the importance of B2B communication, we have to highlight that industry-specific knowledge is what will differentiate successful promotion campaigns from unsuccessful attempts. For instance, when you want to explain what services a welding company offers, you will want to first mention welding types. Explaining properly is what makes the communication a proper one. Here is how you would want to present the main welding types in an official B2B presentation. 29 Aug 2016 Read more
Boris DzhingarovWhile some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged. People are burying their heads in screens, as opposed to carrying on meaningful conversations. As a marketer, you must overcome. 26 Aug 2016 Read more
Boris DzhingarovUnfortunately, there are many situations in which a company's HR departments will fail. It is really important that human resources work as they should. A failure to do this will cost the business money and few businesses actually know that this is happening. They will eventually figure it out when a fine appears but it is always better to take care of problems before they appear. With this in mind, here are some mistakes that have to be avoided at all costs. 24 Aug 2016 Read more
Boris DzhingarovUp to 20% of homes had bay windows installed from the late 70's to the mid-80's. While those bay windows often enhance the exterior beauty of a home, chances are, at this point, those units are now reaching the end of their life cycle and would need to be changed out. 19 Aug 2016 Read more
Boris DzhingarovWhether the startup hit a strong growth spurt and you need a new office space or you are looking for your first office space, the choice is difficult to make. What is really important is finding something that will meet the budget that you have and the needs that exist. You will be able to find great office space but you need to be careful and you have to know all the available options. Finding perfect office space for a startup is all about the following facts. 17 Aug 2016 Read more
Boris DzhingarovTime is the one thing that cannot be purchased or reclaimed. Once it's gone, it's gone for good. Unfortunately, it often takes years - sometimes decades - before people realise this. It's not until people have enough life experience that they're finally able to look back and understand just how valuable time really is. 16 Aug 2016 Read more
Boris DzhingarovThe Excel spreadsheet program from Microsoft is a really important tool these days for investors. They use it in order to track the activity of the investments in a manner that is completely organised. You can so easily use features like the drop-down list in Excel to track investment positions and even for risk management purposes. 16 Aug 2016 Read more
Boris DzhingarovMost of the stock market rules that you will read will have some sort of exception. However, the main principles cannot be disputed. If your goal is to make long-term investments that will be successful, the idea is not to focus on specific moments to invest, like fuel price decreasing or similar. The idea is to respect the main principles at all times. That is what we will focus on in the following paragraphs. 15 Aug 2016 Read more
Boris DzhingarovDiversification is something that is really important for every single investor out there. It is a huge part of growth and it is always necessary to make smart decisions. Making that smart decision starts with avoiding the really common mistakes that will be highlighted below. Be sure to avoid them at all costs. 15 Aug 2016 Read more
Boris DzhingarovCoffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways. However, those that don't make an impression on recipients often get shoved to the back of the kitchen cabinet. The best way to maximise your customised mugs is to make them stand out, either through design, functionality, or printed message. Here are five great ways to make most of your promotional mug investment. 15 Aug 2016 Read more
Boris DzhingarovWhether you're already a successful business tycoon or simply a newbie entrepreneur, you definitely need some marketing hints and strategies that will help you succeed on your business venture. 11 Aug 2016 Read more
Boris DzhingarovE-businesses make so many mistakes. Unfortunately, most of them are connected with the website itself, which is actually the real business. Managing a business is difficult and when everything moves online the topic is even more complicated. While there are so many problems that appear, those that do need to be mentioned are the following... 8 Aug 2016 Read more
Boris DzhingarovHealthcare education has come a long way since the dawn of the 21st century. We've seen a number of new technologies and strategies move to the forefront, while antiquated practices have been pushed aside. Understanding where the healthcare education system is headed in 2016 and beyond is helpful for patients, parents, and the employers who will be hiring fresh talent in the coming years. 8 Aug 2016 Read more
Boris DzhingarovWith 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive athletic sponsorships in the making. Official Olympic partners include McDonald's, Toyota, Visa, Samsung, and Coca-Cola - but other non-partner brands have also jumped on the opportunity to be seen by a global audience through their sponsorships. 8 Aug 2016 Read more
Boris DzhingarovSomething is bound to go awry in your company operations at some point. Businesses are run by human beings, and we all know humans make mistakes. 5 Aug 2016 Read more
Boris DzhingarovAugmented reality is a growing field that's transforming our interactions with the world around us, and one of the most powerful ways it's doing so is by enhancing the shopping process. By increasing our access to products at a time when more customers are shopping online than ever before, augmented reality can help consumers make informed decisions. 4 Aug 2016 Read more
Boris DzhingarovIf there's one thing marketing and sales teams need to consistently thrive, it's accurate sales forecasts. These forecasts are the key to strategically honing spending and developing campaigns that maximise ROI. Unfortunately, most businesses do a fairly poor job of developing accurate forecasts. How are you doing? 2 Aug 2016 Read more
Boris DzhingarovFor your website to make money, you need your visitors to convert. There are plenty of tactics that can help you get more traffic in the first place - such as content marketing, SEO, and paid advertising, but none of that traffic really means anything until it turns into actual revenue for your brand. In some cases, this will mean completing a paid transaction, such as buying one of your products, and in others this will involve parting with some personal information (such as through a web form) so a visitor can become a full-fledged lead. In any case, there's one vital ingredient your site needs to close the deal. 1 Aug 2016 Read more
Boris DzhingarovJust because you have grounds for a lawsuit doesn't mean you have the capital necessary to bring charges against a prospective defendant. Oftentimes, prospective plaintiffs will have an airtight case, capable of winning them tens of thousands of dollars or more, but they're put in a compromising position that prevents them from being able to follow through with the proceedings. 27 Jul 2016 Read more
Boris DzhingarovSometimes, breaking the rules can do you more good than following them. In the online marketing world, there's always a shortlist of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there's a "right" way to build an SEO campaign, and a "right" way to design a website. 26 Jul 2016 Read more
Boris DzhingarovCloud technology is capable of saving money and time for any business but it can also transform the entire company and the way in which you do business. Small businesses in the US now use cloud data computing at a rate that is higher than expected. It is actually expected that in the following six years we will see around 80% of companies using cloud technology. 25 Jul 2016 Read more
Boris DzhingarovRunning any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website. This is a vital thing for every single small business for many different reasons. We will only talk about some of them so that you can see why you should seriously consider building the business website as soon as possible. 25 Jul 2016 Read more
Get to know the real Manish ChandeYou don't need to look far on the internet to see that Manish Chande is a very highly respected businessman who knows his stuff when it comes to the world of property management and real estate. He sold his company, Trillium, for £330, ensuring him a £15m payout, and a generous share of £11,000 for each of his employees. 22 Jul 2016 Read more
Boris DzhingarovOne of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified. 22 Jul 2016 Read more
Boris DzhingarovAs a modern marketer, you have a number of powerful tools at your disposal. The key is to identify and use tools that will benefit your business in the pursuit of understanding and engaging prospects. 19 Jul 2016 Read more
Boris DzhingarovManaging physicians and administrators look at marketing as being only about advertising in order to attract brand new patients. It is so often noticed that opticians only buy ads in newspapers or rent billboards. That is not a correct approach. We are faced with many regulation problems so getting new clients is more difficult than ever. Because of this, based on the work that was done by www.optilase.co.uk, here are some tips that you may want to consider to help the entire practice. 19 Jul 2016 Read more
Boris DzhingarovOne of the biggest problems that appear for smaller companies is that they do not have large marketing budgets available for marketing purposes. This is something that can drastically hurt your business but there are various ways in which you can actually get round this problem. What you have to do is be smart and focus on improving your brand identity. Branding is the best way to keep growing as a small company and this will reap huge benefits in the future. Having said that, it is important to look into different options, ones you apply and ones you never considered but requires equal importance. 19 Jul 2016 Read more
Three things you can do to improve your odds of getting small business loansMoney is the lifeblood of business and many excellent business ideas often die on the drawing board because there's no money to implement them. Startup financing is often the holy grail of entrepreneurs and it takes a high degree of commitment to your idea to go through the rollercoaster ride of raising financing for a startup. 19 Jul 2016 Read more
The insecurity of today's internetThere's been a fascinating experiment in Brussels recently. Random passers-by were invited to participate in a TV show about clairvoyance. Clairvoyant was waiting for those who agreed to enter a white tent, and after a few minutes of 'tuning into the guest's energy' he began to tell his visitors some random facts about them. Such facts included the preferences and interests of the guest, as well as the color of their houses, bank account numbers, and even the shapes and places of their tattoos. 15 Jul 2016 Read more
Boris DzhingarovBusiness travel is a huge part of doing business these days because you want to go to meet with potential partners and clients. Travelling stands out as one of the largest of the expenses that the companies can incur. Whenever travelling because of work you have various things that go through your hand so focusing on the task at hand can be difficult. 13 Jul 2016 Read more
How to find funding for your startup companyHow you choose to fund your startup will have a big impact upon how successful you are. Without the right funding, you can't give your new business the right foundation on which to grow, so finding the best funding will be imperative. Check out the tips below on how to find funding for your startup company so that you can make the most of your business idea. 12 Jul 2016 Read more
Boris DzhingarovSoftware as a service, or SaaS, is a model for software licensing and delivery, in which the software is leased by the user on a monthly subscription charge. The most common form of delivery is via the web, using a thin client. The model is successful with a range of business applications, including messaging and office software, and is a specific industry that requires unique metrics to track progress and performance. 12 Jul 2016 Read more
Boris DzhingarovBranding is very important for every single company out there. It establishes trust and is a huge part of business growth. What is interesting is the fact that people do not actually understand what branding is and why it is so important. They tend to focus on strategies that are unconventional (you can read more about this online) and fail to understand the real foundation behind building a brand. Because of this, we should discuss some important branding tips that you need to always remember. 11 Jul 2016 Read more
Boris DzhingarovOne of the biggest problems in marketing a business is the lack of available funds. Unfortunately, most think that it is really easy to get something promoted, especially when looking at the internet. That is incorrect. In reality, you have to invest a lot of money in order to reach the target audience you have. While we cannot actually tell you exactly what will work in your case, here are the options that are normally considered by most businessmen and that are pretty effective. 7 Jul 2016 Read more
Boris DzhingarovMost people do not know anything about Essure but those in the marketing world did pay close attention to the development of the Essure lawsuits that appeared. This is mainly because we are talking about a product that was manufactured and marketed by Bayer, a leading company and a huge worldwide brand. Learning how to deal with huge legal problems and how image is affected is very important for all people involved in PR and marketing. 6 Jul 2016 Read more
Boris DzhingarovIt seems that corporate photography has become one of the crucial elements of the marketing strategy of any business, especially when it comes to their advertising campaigns. Professional photographers are hired to make photographs which are later used as an element of communication between the company and their employees, their business partners and ultimately their clients and customers. So, businesses expect vivid, noticeable and straightforward photographs from the professional photographers they have hired. Through these photos, all the aforementioned parties should learn more about the business and its essence, its services and products. 5 Jul 2016 Read more
Boris DzhingarovYour business is part of a community, whether you're a national enterprise with multiple locations, a small local business, or even if you have no physical office at all. It's increasingly important for you to give back to your community through responsible policies, new strategies, and actions that reward or otherwise favour the public. Most businesses understand the concept of "giving back" and agree it's a good thing, but they don't understand just how important it is, or how they can get started. 29 Jun 2016 Read more
Boris DzhingarovThe truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - completely incorrect! In reality, it is complicated, takes a lot of knowledge and you'll need to dig deep into your pocket. 29 Jun 2016 Read more
Boris DzhingarovThe private hospitals need to struggle a little in order to get clients. This is normally because most people from around the world will first go to the public hospitals. That is an understandable approach since medical insurance will normally cover most of the treatments that are done at the public hospital. The same thing cannot actually be said about private practices. 28 Jun 2016 Read more
Boris DzhingarovThe rules that normally apply to marketing a specific business are normally the same. However, there are different things that have to be understood when going deeper in our analysis. We can say that promoting two different companies in the same way will always lead towards different results. There are things that are better for some businesses. Because of this, you will want to take the proper approach. 28 Jun 2016 Read more
Boris DzhingarovIf you're familiar with the economies of Venezuela and Nigeria, you probably already know that these two countries are currently dealing with an economic crisis. Both countries have been greatly affected by the crash in the crude oil market. 28 Jun 2016 Read more
Boris DzhingarovWhen you think of company culture, what comes to mind? For many, it might be the startup with its laidback nature, open plan office space, and tabletop games. Others may conjure up a group gathered around the water cooler or a specific company tradition around birthdays or promotions. 24 Jun 2016 Read more
Boris DzhingarovFor people just starting their own website or internet business, there are lots of new decisions to be made for the first time. Many of these decisions will be technical, calling on people to learn about things they'd never otherwise think about. One such example is web hosting. The average person on the street doesn't even really know what web hosting does. But to make the most out of your website or business, you've got to learn the ropes of this varied industry. Fortunately, it's not actually that hard to understand. Here are some things to look for in a great web host. 23 Jun 2016 Read more
Boris DzhingarovOne of the most important things that successful businesses know is how to effectively engage their clients. This helps keep them satisfied, which helps keep them coming back for more. The more they come back, the more money your business makes. Plus, the more you engage your clients, the more likely they are to share their great experiences with your company with their friends and family. 23 Jun 2016 Read more
Boris DzhingarovTrust is hard to come by, and that may be true for businesses even more than for people. If you want a consumer to buy from you, you have to get him or her to have absolute faith that you're going to deliver on your promises: that your product will be worth what you're asking for it, and if anything goes wrong, you'll be there to help set the matter right. 20 Jun 2016 Read more
Boris DzhingarovEvery successful business will most undoubtedly have a Human Resources department that is at the very core of its operations. From recruiting top talent to new hire orientation to payroll and annual employee assessments, HR has its hand in literally every area that involves personnel. They are after all human resources. 15 Jun 2016 Read more
How to deal with customers that refuse to pay upIn an ideal world, all customers would pay their invoices almost immediately. If they did, cash flow problems would never materialise and your business would run like clockwork. Sadly, things rarely happen that way and it is not unusual to end up with at least one bad payer on your books. So how should you deal with customers who can't or won't pay? 15 Jun 2016 Read more
Boris DzhingarovWe've all heard the phrase, "a picture is worth a thousand words," but in today's content-heavy world, many companies eschew this perspective in favour of blog posts, how-to guides, and other text-heavy approaches. These types of content have a place, especially when it comes to SEO, but where does that leave visual content? Too often, it seems, visual content is an afterthought. 14 Jun 2016 Read more
Boris DzhingarovFrom losing touch with customers and having no real differentiation in the market to a leadership breakdown at the top that affects the entire workforce, there are numerous reasons why eight out of ten businesses fail. However, sometimes it can be as simple as insufficient capital or running out of money altogether. 14 Jun 2016 Read more
Boris DzhingarovEmail marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message. 6 Jun 2016 Read more
Boris DzhingarovIt's been scientifically proven that our brains crave a good story, whether it's a compelling novel, a thrilling movie, or a startling business blog post. Even if the topic isn't particularly interesting, consumers are still drawn by a good story, which makes it an extremely useful tool for businesses. Websites that can tell a good story will also experience good conversions. 6 Jun 2016 Read more
Why choosing the perfect trading platform is importantIn recent times, Forex trading has become much more of an available and accessible method of making money. Once reserved for investment bankers and others working in the financial and investing industries, Forex trading has become widely available to the public, making it a viable method of making a secondary or even primary income for those who are willing to put the time in to perfect their strategies and trading techniques. If you have heard about the benefits of Forex trading and would like to give it a go yourself, it's vital that you do some research before choosing a Forex platform. Not all brokers are created equal, and the one you choose can certainly either make or break your Forex career. 30 May 2016 Read more
How to get started as a private tutorA job as a private tutor can be an excellent way to make a living, not to mention that it's a great opportunity to become self-employed and be your own boss. As more and more pressure is being put on school children of all ages to get good grades in order to prepare them for college and their future careers, an increasing number of parents are looking for private tutors in order to give their children some extra help and support. The private tuition industry is growing at a rapid pace, so here's everything that you need to know in order to get started. 27 May 2016 Read more
Boris DzhingarovOver the years, online degrees have become increasingly popular. Not only are enrolment numbers growing year-over-year, but costs are dropping and employers are viewing these programs in a more positive light. 26 May 2016 Read more
Why how you use your profits is crucial when your business is in a growth phaseWhen you are putting a lot of focus on marketing or even growth hacking your business, you can see a period of fast expansion as the early adopters of your product or service find you. However, this initial growth is very difficult to use as a predictor of future growth and profits, as most businesses hit a plateau after that early adoption phase before other, future growth periods. 26 May 2016 Read more
Boris DzhingarovEverybody who has ever done a day's work knows that stress can sometimes be positive. The right kind of stress can result in increased preparation and enhance performance. Actors, presenters and teachers the world over know it's time to think about changing profession when they no longer feel even a flutter of stress at the thought of performing to a large, potentially hostile audience. 26 May 2016 Read more
Boris DzhingarovIf you suffer from serious side effects after taking a new medication, or your physician is negligent, it is only natural that you would want some form of compensation for your injuries, not to mention the detrimental effect this event has had on your life and wellbeing. Well, you are not alone. 25 May 2016 Read more
Boris DzhingarovWhile the best investment any business can make is in its people, hiring the wrong people can cost a fortune. The hiring process takes both time and money, yet bringing the wrong person into a company who either doesn't have the right skills, or is a poor fit with the company's culture, can negatively impact the both the bottom line and the morale of your business. 20 May 2016 Read more
Boris DzhingarovWhen it comes to losing weight, many people are completely lost. They follow strict fad diets in hopes that they'll drop the extra pounds in time for swimsuit season. If you really want to lose weight, you need to learn how different foods work in your body. Here are some great low-calorie, natural, fat-burning foods. 18 May 2016 Read more
Boris DzhingarovUnfortunately, most self-employed workers fail to understand how important it is to have health insurance. This is insurance that helps a person to protect the best interests and the family. There is simply no way to deny the fact that self-employed insurance is necessary, even if private healthcare costs are higher than they ever were. You never know what can happen so whenever doing business alone, without being properly employed full time, you want to get the extra protection. 17 May 2016 Read more
Boris DzhingarovRunning a small business is definitely hard. You need to do so many things and every single extra help counts. You want to focus on all the time-gaining tools that are available. Since you most likely already have a smartphone, why not take advantage of all that it offers? You surely already read AndroidHeadlines and are interested in every single thing that appears for the phone. Instead of focusing only on some parts of the news, let's think about apps that are particularly useful for a small business user. All of the ones below can be considered in most industries. 16 May 2016 Read more
Boris DzhingarovCustomer support is a huge part of running a successful business. In fact, it may be as important as the product or service you provide. Your company's help desk handles customers who bring complaints, questions, and troubleshooting issues - and must do so with grace and compassion in order to foster positive relationships with your customers. Help desk software vastly simplifies this process. 12 May 2016 Read more
Boris DzhingarovWhen you often find yourself travelling for business purposes you quickly figure out the fact that amounts add up. In many cases we are faced with situations in which people do not manage to deal with this properly. Estimating business travel is quite complicated. You need to do all the right steps to find out how much you are about to pay. That aids you to realise how to better deal with these expenses. All consumer brands are changing so we have to do all that we can in order to better deal with this. 11 May 2016 Read more
Trade online - Effective trading strategiesIf you want to trade online accurately and profitably, you should use effective trading strategies. Here we take a look at some of these strategies. 6 May 2016 Read more
Boris DzhingarovNot wanting to lose customers to online shopping, traditional retailers around the world are turning to big data and analytics to employ technology that will give them an advantage in a competitive industry. Sensor data installed on the Internet of Things (IOT) is one reason that these technologies are now available to retailers. For example, a customer who has downloaded a retailer's application on a smartphone can receive an instant coupon when it detects that he or she has walked past a specific item. Real-time analytics are another strategy that retailers are increasingly depending on to understand customer buying behaviour inside and outside of the store. 6 May 2016 Read more
Boris DzhingarovAbsolutely all companies out there, no matter how large or small they are, will end up with some debt collection problems as customers do not pay what is owed. The good news is that most of the debt can be recuperated. The problem is that most businesses do not actually manage to do this because they do not understand or know what the law entitles them to do. 5 May 2016 Read more
Boris DzhingarovThere is a specific point after successfully running your business for a period of time that you will begin to consider expansion. This is a natural course of action as it is the only way for business to truly evolve. Your business must be in the exact position, however, for further development to truly work for you. You must first identify the signs that signify that it is an opportune moment for your company to expand. You can then implement an appropriate strategy to commence with the growth of your business. Here are some things to consider with expanding your business: 5 May 2016 Read more
Boris DzhingarovHere are some tips to help you manage your cash flow: you will need to know what contributes to determining cash flow. You will need to know the breakeven point. Focus more on how much money you have than on making a profit. Make sure that you have a cash reserve. Prepare a cash flow worksheet to monitor your money. Manage your accounts receivable as well as your accounts payable. 4 May 2016 Read more
Boris DzhingarovEncryption has been a hot topic recently, particularly due to the lengthy legal battle that took place between the FBI and Apple regarding iPhone encryption - specifically the FBI's demand that Apple unlock a phone used in the San Bernardino terrorist attack. But even though this case has been highly publicised, many individuals don't fully understand what encryption is and how much privacy it can ensure. As hackers become savvier and consumers remain ill-informed, is digital privacy even a possibility? 4 May 2016 Read more
Three essential components every business website should haveIn today's digital age, it's more important than ever for each and every business to have a website. Even the smallest of local businesses can benefit from their own website, with more and more people using the internet to look up businesses of all sizes and find the products and services which they require. However, with the world of online business becoming increasingly more competitive, it's no longer good enough to just have any old basic website for your company. In order to gain the edge over the competition and build a good online presence, there are some essential components which every business website should include. Read on to discover more. 4 May 2016 Read more
Boris DzhingarovThere are so many moments in the history of marketing that highlight huge successes simply because of the use of controversy. One of the best examples of this is the launch of The Davinci Code. The huge controversy that appeared and the responses of Christians basically made everyone want to see what the book is about. Nobody really care if one side was right. They just wanted to see what the controversy was and what got everyone so mad. 3 May 2016 Read more
Boris DzhingarovTravelling for business purposes is much more common now than it used to be. We no longer have to sacrifice comfort and affordability is much higher than it used to be. However, this does not mean that you cannot ignore other parts of the experience and simply travel. Safety is crucial and you want to be sure that you will be completely safe. Always remember the following. 3 May 2016 Read more
Using Magento in order to increase online salesWhenever talking about en e-commerce website, the main focus that a business owner has is to increase conversions to a maximum. More sales automatically mean an increase in revenue. Magento software and Magento extensions are now used by hundreds of thousands of online sellers. This includes companies that offer B2C and B2B services and products. 3 May 2016 Read more
Important factors to consider before outsourcingOutsourcing can save you time, effort and money. However, as with any business relationship, you have to have your wits about you. There are hundreds of honest, reliable, outsourcing companies and individuals who won't let you down, but there are also some external service providers who are not as professional. Below are some of the main factors you should consider before outsourcing. 29 Apr 2016 Read more
Boris DzhingarovYou've filed your taxes and now it's time to wait for your refund. But what will you do with that money when it arrives? While it can be tempting to do something fun with the extra cash, we have responsibilities to our families and communities to utilise it wisely. 29 Apr 2016 Read more
Getting started with binary options tradingMany millennials all over the world are looking for new investment strategies that will best suit their investment appetite as well as their lifestyles. 28 Apr 2016 Read more
Boris DzhingarovAfter working hard as an arborist for a long time, it is possible that you may want to open your very own tree care company. That is because there are many that quickly figure out the huge financial potential that exists in owning such a business. However, the step is a big one and even if you do have a huge experience in working for tree care you can fail. Starting the tree care company is challenging and risky but it is a highly rewarding endeavour. 26 Apr 2016 Read more
Boris DzhingarovWhen someone trusts an investor or advisor to help increase their wealth and secure their future, they should have all the confidence in the world in them. Of course, there is no such thing as a sure deal, it all depends on how they want to invest their money - Some like to play it safe while others love to be risky. With so many firms and options such as banks, brokers, and investment companies, which one to choose is not an easy task when there are millions of dollars out on the table, and considering what has transpired in the last decade, one has to be cautious. 25 Apr 2016 Read more
Boris Dzhingarov1. Know your online audience 25 Apr 2016 Read more
Boris DzhingarovMost people will tell you that shared hosting stands out as the very best option for the small business that has average traffic. Such a service is offered by many different companies, with some like Eleven2 actually offering specialised packages for smaller businesses. We are referring to a hosting plan that is perfect for blogs and websites without a need to have much bandwidth or space available. 22 Apr 2016 Read more
How to successfully trade forex using binary optionsForex trading has become a very popular way to make extra income from the comfort of your own home. There are various ways you can trade the trillion-dollar global currency market. In this article I would like to share with you how to successfully trade forex using binary options. 21 Apr 2016 Read more
Boris DzhingarovGood marketing can be achieved via advertising and in some cases across multiple channels which are relevant to your market. This can be much easier said than done if you have little marketing experience yourself. A good place to start when you're thinking about advertising via any means is to make sure you have striking visuals across all platforms. 21 Apr 2016 Read more
Boris DzhingarovFor the past few years, the future of Saab has been on life support. The once-proud automaker has undergone some serious challenges and is struggling to make ends meet. However, for car aficionados, there's still something alluring about the name. Saab has a rich history, and those lucky enough to get their hands on a vintage model will have plenty of stories to tell. 20 Apr 2016 Read more
Boris DzhingarovEmail is one of the classic staples of a successful online marketing campaign. However, it's challenging to grow an email list to a size that provides a worthwhile return on investment. Unlocking the secrets behind scaling your email list may be exactly what you need to take your business to the next level. 19 Apr 2016 Read more
Boris DzhingarovMost business owners do end up using home equity in order to gain a viable financing source but that does not mean that the opportunity is the one that is the best for you. 19 Apr 2016 Read more
Don't skimp on trademark protection for your brandDeveloping a unique brand is vitally important in today's competitive business world because it gives you the ability to make your products and services recognisable. Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it. 18 Apr 2016 Read more
Boris DzhingarovThe gaming industry is bringing in billions of dollars in revenue every single month of the year and we all know how much income a good game can bring in. Besides the obvious revenue options that are available when looking at the entire gaming industry, there are also other options that have to be taken into account. This is truly an industry in which a lot of money can be made in ways that are truly unique. Creativity has to be high and when you use the information that you have, you can come up with something really interesting, like the money-making opportunities mentioned below. 15 Apr 2016 Read more
VPS hosting advantages for startup ownersVirtual private server hosting packages are normally not considered by startup owners because of the belief that prices are way too high. This is completely incorrect. When this type of hosting initially appeared, it was expensive but nowadays it is really cheap and accessible for all possible users. The online business world did change and startups are currently supported at a technical level. This does include large companies like Orange support startup entrepreneurs through the Entrepreneur Club. 14 Apr 2016 Read more
How celebrities can help improve a brand's appeal - The XTrade storyIt has been well known in marketing for as long as advertising has existed that having the right people associated with a brand can make a big difference. A celebrity endorsement can instantly raise the profile of a brand or product, and choosing celebrities who appeal to different markets than you currently engage can broaden your brand's appeal. 13 Apr 2016 Read more
Boris DzhingarovDo you work long hours at a computer desk with little to do in order to handle the stress of your job? Are you the organiser of this year's corporate luncheon and you find yourself in search of a great gift to your employees? This year, offer your employees, friends, or family members a gift they can use in this fast-paced world that never stops. Stress balls not only have a longstanding reputation of effectiveness, but they are also available in an enormous range of styles and designs. For those companies that wish to give their employees this fantastic little stress reliever, there are companies available that can place your company logo on the objects with ease. What is the best part of this gift? Your employees, friend, or loved one will live life with lower stress levels and inevitably work harder and more efficiently. 12 Apr 2016 Read more
Boris DzhingarovYou want to be patient when you choose your energy supplier since you surely want to have the benefits that are associated with working with a really good service provider, while avoiding pitfalls that can appear in the future. 11 Apr 2016 Read more
Boris DzhingarovWe live in tough economic times. It is now more important than ever to be careful with our money and we need to make good financial decisions. As you most likely know, if you want to multiply your funds, the best thing that you can do is to invest in a company. Even large firms like Orange make financial investments in other firms. 11 Apr 2016 Read more
Six awesome marketing tips for e-commerce entrepreneursE-commerce is an easy place to start for budding entrepreneurs. Well, not easy per se, but easy in the sense you don't need a huge amount of capital to get a business up and running. Marketing a website is not so easy, which is why a lot of businesses fall down. 11 Apr 2016 Read more
Boris DzhingarovAll business owners out there understand how important it is to have an online presence through a website that is professionally built. This opens the door to various opportunities like using Adwords management services to increase sales or simply by offering an advanced customer support experience that retains clients. 8 Apr 2016 Read more
Boris DzhingarovTime tracking is vital to organisations to understand how productive an employee is. It is particularly important when the employee is paid based on the time spent on the job. It is basically recording the time the employee started and ended a particular task. Or else, it is the basic number of hours an employee spends on a given task. Considering the allowed breaks, the total time taken is calculated for the work. This is useful for calculating the cost of work and the cost of employees required to complete a particular task. When there are only a few employees, the time spent on the work can be manually recorded and used for calculating the project cost. But when it comes to large organisations with more employees and spread across different locations, it becomes very difficult to manually track the employee's productivity. 6 Apr 2016 Read more
Boris DzhingarovSome time ago the only name that was worth mentioning when talking about business mobile phones was BlackBerry but that did change. Rivals are now a lot better and although we still have many BlackBerry users out there, other companies like Samsung, HTC, Microsoft and Apple are offering great solutions that can be better for many businessmen. When thinking about secure and flexible IT solutions, we have to think about business phones for the businessman and those below are among the best at the moment. Focus on the available features and, of course, smartphone price when choosing the best one for you. 6 Apr 2016 Read more
Boris DzhingarovIf you take a look at the paralegal salaries that different professionals have in different parts of the world, you will notice that the variations can be quite high. A median starting salary is usually set at around $40,000 per year but this is not something that is always the case. In fact, there is a possibility that you can end up earning even more than $100,000 per year as a paralegal. 5 Apr 2016 Read more
Boris DzhingarovBeing a freelancer, an independent contractor and basically being self-employed automatically means that you will deal with different clients at the same time. The problem in most situations is that many end up doing work without actually signing a contract. This is actually one of the most common mistakes that are made in this situation. Blind trust can so easily lead towards not being paid or ending up having to pay fees that should not be present. 4 Apr 2016 Read more
Boris DzhingarovWeb hosting is definitely not as easy to understand as we may initially think. That is especially the case for the person that is not tech savvy. Such a description perfectly fits the small business owner so it should come as no surprise to notice the fact that bad decisions are often made. 4 Apr 2016 Read more
Boris DzhingarovWhen you read the average personal finance conversation on the internet, there is a lot of talk about creating a plan and sticking to it. This plan typically involves gradually paying off consumer debt, saving for emergencies, and investing select parts of each paycheck. Advocates of personal finance awareness emphasise planning, even automation, and this model has its benefits. 4 Apr 2016 Read more
Boris DzhingarovAs the world is becoming more fast-paced and competitive than ever, it's important that business owners think critically to help their company and brand stand out and reach targets. Whether you're running a start-up or an established business, you can attract more success by taking advantage of time-saving and quality external services. Read on to see four services you can source to boost your company's performance. 1 Apr 2016 Read more
Boris DzhingarovThe actions of humans on the environment can be quite devastating. When referring to wastewater there are so many places all around the world where this water is pumped straight into the ocean, streams and rivers. Such an action has a huge negative impact on the environment. It obviously means that marine environments are damaged together with fisheries but this action can also drastically impact the availability of water for our homes. It is possible that global shortages will appear in the future. 30 Mar 2016 Read more
Boris DzhingarovParents are eager to protect their kids from internet-related threats, but are often seen exhibiting reluctance when asked to use parental controls. They believe it's an invasion of kids' privacy, a transgression they are unwilling to commit. Well, there's no denying the fact that privacy does get invaded, but as parents, you have to look at the bigger picture and realise what's at stake here. If you don't protect your youngsters in the online world through parental control apps, then you are pretty much leaving them at the mercy of some pretty dangerous digital demons, some of which are revealed and explained below. 24 Mar 2016 Read more
Boris DzhingarovThe dissonance between Apple's business performance and Apple investors can be quite perplexing. Apple's revenues continue to grow and consumers continue to "show the love" for Apple products. And yet, at the same time, investors continue to shun Apple shares. 23 Mar 2016 Read more
Boris DzhingarovIf you've ever worked in a restaurant, you know that they are not oases of calm. Nope, the kitchen life is a hectic life. Restaurant workers are known for working long hours, smoking and drinking to stay sane, and taking low pay all for the love of the game. Running a restaurant is no easier, especially if you are trying to live better than hand to mouth. But if data analytics, as it pertains to restaurant operation, has taught us nothing, it's that success or failure comes from getting a simple behavior right or wrong, then repeating it over and over and over and over and over. 17 Mar 2016 Read more
Benefits of working with a financial services companyNo matter how well you think you can handle your money and your investments, it's always nice to have some help from the professionals who work in the field of financial services. 14 Mar 2016 Read more
Five ways to use mobile apps to grow your businessAs of mid-2015 Google officially announced that more consumers access the Internet via mobile devices than on desktop PCs. For this reason, the savvy business owner will find ways to use mobile apps to grow his or her business. If you are wondering how this marketing model can work for you, consider the following five ways to use mobile apps to grow your business. Some, if not all, can be effective in building brand and increasing sales, so take advantage of as many as humanly possible. 10 Mar 2016 Read more
Boris DzhingarovThe Fair Labor Standards Act or FLSA is the federal law that deals with cases of unpaid overtime work. If you want to file an unpaid overtime lawsuit, you must be able to prove three things related to cases like this. First of all, you'll need to prove that you were officially employed by the other party when the case happened. Second, you must prove that your job position and work was related to commerce or production of items for commerce. You can also be asked to prove that the other party has at least two employees and was involved in the production of items for commerce and achieved yearly gross sales of half a million of dollars or more. Finally, the third thing that you must prove is that the other party didn't pay your overtime. Now let's check what the rest of the terms mean. 7 Mar 2016 Read more
The role of writing skills in learningThe educational process is aimed at obtaining knowledge, skills, and values. It's an important part of human development as a well-educated person has beliefs and views that are core elements of well-being in society. 7 Mar 2016 Read more
How to encourage website visitors to return to your websiteAre your website visitors returning to your website on a regular basis? If not, you could be losing large numbers of customers. Convincing people to return to your website regularly costs less money than attracting new ones, increases website sales and increases the popularity of a website. Below are some of the most effective ways to encourage website visitors to return to your website. 3 Mar 2016 Read more
Boris DzhingarovBusiness expansion is difficult. The process can go so wrong and you need to think about every single associated aspect. Everything is complicated from airlines opening new routes to simple office relocation. Talking about the latter, everything is connected to the planning phase. You want to plan everything appropriately. Unfortunately, most business owners hurry and make huge mistakes. In order to help you out, here are some things that you always need to remember when planning office relocation. 2 Mar 2016 Read more
Boris DzhingarovThe healthcare industry is always skeptical in accepting new research and naturally stops new treatments because of lack of information about the benefits associated or the potential side effects that were not properly tested. This is exactly what happens with HGH therapy. There are constant legal changes in healthcare and this makes everything really complicated. 29 Feb 2016 Read more
Advice for start-ups: Five most overlooked things to be aware ofStarting a new business is an exciting time in your life. You have always dreamed of being your own boss and having the ability not to report to anyone but yourself. That is all well and good, but what happens if you don't know what to do? You are left floundering in the dark trying to find resolutions to problems you may be experiencing. If you are starting a business, don't fall into the trap of forgetting about these five most overlooked things to be aware of. 29 Feb 2016 Read more
Boris DzhingarovAlthough we are living in a digital age, the fact is that discrimination in the workplace is still present. Employment discrimination makes a work atmosphere in which the employees are exposed to discrimination. In worst case scenarios, the employees who are victims of these unlawful activities may lose their jobs. So, what can we do in situations like this? 26 Feb 2016 Read more
Boris DzhingarovIn many ways, the word "entrepreneur" applies to any ballsy capitalist, at any point in his or her career. But when we think of entrepreneurs, we typically think of someone in their first few years of business operation. This is a time of great risk, and (truth be told) most entrepreneurs fail within this window of time. It's one reason that these individuals in the business world get so much respect: they're willing to take on a manner of risk that most people are unwilling to undergo. The hope is, of course, that this risk will one day enable them to live a life that few are able to afford, and the create jobs and lifestyle improvements for others around them in the process. 26 Feb 2016 Read more
Boris DzhingarovThe customer relationship management system is vital for any business out there, including the small ones. It is an asset that is really valuable, no matter what business is operated. In the event that there is no system used, not even an online CRM system, you can be sure that problems are going to appear. 25 Feb 2016 Read more
How to avoid problems with binary optionsIf you are new to trading binary options, or even if you have been doing it for a while now, there is a chance that you are making some mistakes. Everyone makes errors on occasion, but knowing some of the most common problems and mistakes with binary options trading can help you to reduce those errors, and it could help you to increase your profit. Let's look at some of the most common mistakes that traders make so you can avoid them. 24 Feb 2016 Read more
Five fantastic gift ideas for newbornsWhen a new baby arrives, it's a special occasion for everyone involved. And to mark this special anniversary, you'll want to buy a gift that's memorable and will be treasured for many years to come. There are many options available when you decide to purchase this type of item, but if you are struggling to choose, below are five fantastic gift ideas to get you started. 24 Feb 2016 Read more
Boris DzhingarovComing from Greek roots, "chromatography" roughly translates to "colour to write", and involves a set of techniques that allows for the separation of mixtures within a lab. It can be performed for preparative purposes, which allows you to separate materials for a different application. Alternatively, it can be performed for analytical purposes, which simply allows you to identify what a compound is composed of. Of course, since chromatography is used by so many scientists, it might be easier to consider the different types rather than who actually uses them. This way, you can make an informed purchase decision and select the right equipment to keep your lab on the track to success. 23 Feb 2016 Read more
Boris DzhingarovThere are some people that will tell you that your domain name does not really matter as long as you offer quality to your visitors. You need to realise that this is not actually the case. In fact, you have to do all that you can to protect creativity on the net and you need to choose that one domain name that is the best for the purpose for your website. 18 Feb 2016 Read more
Boris DzhingarovThe big Swedish car manufacturer decided to expand their workings recently, and opened a plant for manufacture of cars on US soil. They made a smart economic move by locating their business in a small town with a nearby seaport in South Carolina. The positive thing about this is that it will boost the local economy and many quality workers will get a job at this plant. 15 Feb 2016 Read more
Workforce management software becomes vital in the modern business environmentEvery single business manager that is in charge of a small to medium sized company understands how difficult management can become. We are faced with so many tools that can be used by large companies but not all of them are going to be available for the smaller firms. Fortunately, workforce management software does not fall within this category. In fact, companies like Advance Systems Inc specialise in helping smaller firms to gain the advantages associated with workforce management software. 15 Feb 2016 Read more
Boris DzhingarovMany people usually underestimate the importance of business management but the truth is that businesses cannot survive without effective management. Managing a restaurant business can be quite difficult because of factors such as intensified competition, rising costs and increased margins. 12 Feb 2016 Read more
Boris DzhingarovStatistics related to the forex market are definitely incredibly interesting. We are faced with various different stats that clearly highlight the growth that is experienced at the moment. As an example, in the year 2013 we saw the forex markets trading around $5.3 trillion every single day. This went up considerably since in the year 2012 the statistics highlighted transactions of $4 trillion per day. Believe it or not, this growth trend continued and although we do not know exactly how much is traded every single day at the moment, we can say that the amount is higher and the opportunities are more numerous for the investors. 10 Feb 2016 Read more
Boris DzhingarovThe fashion world does not really like tactical boots or any pair of boots that does not have a direct fashionable purpose. All tactical boots are comfortable for their purpose and people are trying to do all that they can in order to incorporate them into fashionable combinations. 9 Feb 2016 Read more
Boris DzhingarovIt's the golden age of invention, thanks to the new Maker Movement, 3D printing and the ease of prototyping. That's good news for inventors. 8 Feb 2016 Read more
Boris DzhingarovIf you're reading this article then you've probably seen the many statistics about the growing number of remote employees. It's hard to look past the numerous studies that have found there are a lot of upsides when you decide to go mobile with your workforce. 4 Feb 2016 Read more
Boris DzhingarovNUS Consulting's Energy Market Survey highlighted the difference between South Africa's energy prices and the energy prices in international markets. The report revealed that the country is riding the middle wave of the survey participants (18 countries) for gas and electricity prices. 4 Feb 2016 Read more
The top five richest people in the world that business leaders can take inspiration fromThe five richest people in the world are leading figures in the computing, telecommunications, investing and fashion industries. Some have now become household names although you may not be familiar with one or two of the people who have made it to the top this year. 3 Feb 2016 Read more
Boris DzhingarovAs your business grows, you may want to consider adding a customer service department to make it more convenient for your customers to order your products or handle billing questions. However, finding the space, buying the equipment, hiring and training personnel is an expensive venture that takes time. A faster solution would be to hire a telephone answering service to handle your inbound calls. 28 Jan 2016 Read more
Boris DzhingarovIn April of last year, Google rolled out an algorithm change that was designed to prioritise mobile-friendly pages in its mobile search results. Termed "mobilegeddon," this change caused many marketers, PR professionals and business owners to reconsider their website design. 28 Jan 2016 Read more
Three easy ways to make money onlineFor those who have not yet tried it, working and making money online from anywhere might seem something of a dream world. The idea of having more control over your lifestyle thanks to the ability to work from home or any other location of your choosing may be a scenario that does not enter your reality. For many people, the thought of starting out being their own boss is a notion that can seem quite scary. However, with global communication and social networking ever expanding, the reality of working and making money from anywhere is quickly becoming more of an everyday occurrence for those who are looking for a more flexible lifestyle. Here are just a few of the most popular ways to make an income online. 20 Jan 2016 Read more
Take advantage of new domain extensions and improve your SEOOver the last three decades we have learned to love the internet and all it has brought to us, but many people find it odd to type anything other than .com at the end of a company website address. How did we get here? 19 Jan 2016 Read more
Boris DzhingarovThere is no real difference between normal stocks and penny stocks besides the fact that penny stocks will not be traded with the use of the main exchanges we normally see. By definition, these are stocks that would trade at a value of under five dollars. You trade them in the exact same way as you trade the regular stocks: buy at low values and then sell at high values. 12 Jan 2016 Read more
Boris DzhingarovMarketing was quite a discipline back in the days when newspaper ads, TV commercials, radio commercials and billboards were the only platforms. With time, consumers developed a more critical approach to viewing traditional advertisements. Today, a common audience is more likely to view contents and stories with embedded marketing compared to direct advertisements thrown at them. And what can be better than videos that can be broadcasted in any desired way and approaches that are more than versatile? 8 Jan 2016 Read more
Boris DzhingarovThere are a lot of people with low credit scores who also need personal loans. In fact, regardless of why your credit score is low, you should learn everything about the process. It'll be quite difficult to obtain the money that you need but there are various steps that you can take in order to improve the chances of being accepted. This is what we will talk about in this article. 4 Jan 2016 Read more
Boris DzhingarovTo anyone with a web design or development background, "design for the user" might seem like a bit of advice so axiomatic that it isn't even worth repeating. But a cursory user of many a business's website will reveal that user-friendliness isn't always the #1 consideration when designing and developing contemporary websites. 4 Jan 2016 Read more
Boris DzhingarovWhile most people do not understand why they should hire a business coach, others figure out that this is vital and realise that it is tough to find one that can be completely trusted to bring in the desired results. Just as you spend a lot of time figuring out how to choose a brand partner, you need to consider options and be careful as you choose your small business coach. 18 Dec 2015 Read more
Boris DzhingarovThis has been a big year for Megyn Kelly. Despite being FOX's biggest rising star for a number of years, this was the year that Kelly became a true mainstream figure, even outside of the FOX News wheelhouse. For some, the tipping point arrived in 2013, when a classic Kelly rebuttal of a tired conservative stereotype about women's roles drew attention. For others it was last year, when Kelly was interviewed by Facebook's COO as a representative of powerful women everywhere. But for many people in America, it was the now infamous exchange between Donald Trump and Megyn Kelly that brought her into the broad public eye. 14 Dec 2015 Read more
Boris DzhingarovSometimes entrepreneurs don't prepare for retirement. And for some of them, retirement comes early. While our culture tends to elevate the status of entrepreneur to new heights each generation, the reality is that most of these people fail in the business sense of the word. More than 50% of businesses fail within their first year of operation. With such a high percentage of business owners being ushered into early retirement (whether or not they happen to start a new venture later on), it's clearly important for people like this to start preparing for a day when they might just be out of work, with or against their will. 8 Dec 2015 Read more
Boris DzhingarovWhen you think of education, you probably imagine stuffy classrooms and fusty lecturers with elbow patches on their tweed jackets. You sit in a classroom, flicking a pencil against your desk and staring at the clock on the wall with the intensity of a man waiting for a train that's been delayed by 17 hours. 7 Dec 2015 Read more
Boris DzhingarovThere are various reasons why you may want to travel overseas and the modern businessman often finds himself in this situation. When a business trip is necessary, because of the way in which we do business these days, staying in contact with partners and family is needed. 7 Dec 2015 Read more
Boris DzhingarovWith so many companies all offering the same services, finding the right insurance agency can be time-consuming and difficult. Insurance agencies specialise in helping clients find policies that fit their needs, and working with an agency can give you access to lower rates and more customisable coverage options. Good insurance agencies are always in demand, and it is not uncommon for many people to keep the same agent for an extensive amount of time. Here are some practical ways you can find the right agency. 7 Dec 2015 Read more
Boris DzhingarovDavid Cameron recently announced that various UK companies and British governments are now using a "name-blind recruitment" strategy. It involves removing entry-level jobseeker names from application forms. This is mainly because of recent research that highlighted that name can affect application success rates. The organisers of the movement hope that this will remove initial jobseeker discrimination. It helps people to travel without quitting job positions and not be afraid that they are going to increase the possibility of landing a job whenever the necessity arises. 7 Dec 2015 Read more
Boris DzhingarovNot long ago the only way to trade shares were physical trading floors, where people were gathering together and negotiating prices. In 1972 the first electronic stock market emerged - NASDAQ, after which online trading has developed a lot. Till 1987 most trades in NASDAQ were performed by phone calls. In the late 1990s online brokers emerged, offering different trading platforms and instruments, including CFDs. 4 Dec 2015 Read more
Boris DzhingarovWhether an experienced employee joins a company or is fresh to a company and is not aware of who their colleagues are, to whom they need to report and so on, then how will they know these? Of course one way is by asking fellow employees. But an easy means of getting prepared prior to starting work can be done with organisation charts created by the authority of the organisation. In simple terms, it is an organisation's diagrammatic representation in a complete level. It will comprise the hierarchical orders and authority of managers, their relationship and function with the remaining functional heads. 4 Dec 2015 Read more
Boris DzhingarovHave you ever wondered why some people are successful in business and everything they touch seems to turn to gold? Many people think it's purely down to good luck or that these business people are in the right place at the right time. However, in most cases the 'big dogs' follow timeless business strategies that anyone can use to produce the same results. 3 Dec 2015 Read more
Boris DzhingarovStock trading has become increasingly popular over the last several years due to the introduction of CFD. A contract for difference or CFD is an agreement between two parties for exchanging the difference between the opening price and closing price of a contract. It is a tradable instrument, which gives investors the opportunity of reaping the benefits of various financial instruments without physically owning them. Below we would like to present a few of these benefits. 3 Dec 2015 Read more
Boris DzhingarovAt first blush, this may seem like a complete impossibility. But in reality, banks are banks wherever they are located in the world. If you have lived a respectable life in a nation that is not your home, for at least a moderate length of time, chances are that you may be awarded a loan. But it's not as easy as sitting down at a computer and putting in some personal details. Because you "aren't from around here", there's a good chance that you'll have to spend some extra time and effort getting a loan in a country you weren't born in. But don't let that stop you. Here are some ways to make the whole process go a lot easier. 2 Dec 2015 Read more
Boris DzhingarovNowadays, every single business needs to have an online presence. This is obvious because of the fact that the number of people using the internet to look for practically anything is growing. This does include health clinics. It is really important that you understand the difficulties associated with promoting any health clinic on the internet since it is not as easy as you may think. 1 Dec 2015 Read more
Boris DzhingarovSmall- and medium-sized businesses in South Africa that are looking for business help or ways to expand typically look to those organisations that are designed to help them succeed. However, middle-market companies can also provide relevant and necessary assistance or advice to help these businesses succeed. 1 Dec 2015 Read more
Boris DzhingarovCyber criminals exist - not in Russia or in some far-off locale - but right in your business's backyard. The criminal threat is real, and if you're not protecting your business you could be in danger of significant data and financial loss. In Seattle, more than 50 small- and medium-sized businesses were hacked between 2008 and 2010 resulting in $3 million in company damages, including damages to employees and customers. 1 Dec 2015 Read more
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