MMA SA Smarties extended entry deadline - Hurry... Last chance!We have extended our deadline to Friday, 14 July! Last chance to get your entries in... 11 Jul 2017 Read more >>

Enter your mobile campaign!The Mobile Marketing Association Smarties Awards 6 Jun 2017 Read more >>

Three days left - ¬≠save over 20% per Smarties entry when you submit by 25 MayThe MMA Global Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. The competition is fierce, but the rewards of winning are significant. If you're debating whether to enter, we'd like to encourage you to throw your hat in the ring by offering you an extra incentive - save over 20% on each entry you submit by 25 May early bird deadline. 24 May 2017 Read more >>

The 2017 Smarties Awards call for entries now open - Get the recognition you deserveYou know it as the global celebration of mobile marketing talent. It's the only global mobile marketing awards programme honouring innovation, creativity and success and the call for entries is now open. 10 May 2017 Read more >>

MMA EMEA 2016 Smarties winnersNike and Mindshare Turkey are awarded "Best in Show' at the MMA's EMEA Smarties Awards for their Spark Brilliance mobile campaign. Unilever wins Marketer of the Year on mobile; Mindshare wins Agency of the Year in mobile with Snapchat winning Media Company of the Year and Opera Mediaworks win Technology Enabling Company of the Year EMEA. 23 Nov 2016 Read more >>

MMA EMEA Smarties shortlist announcedCampaigns exhibiting creativity and effectiveness, along with technical sophistication and consumer relevance from around the EMEA region compete to win coveted MMA EMEA Smarties™ Awards. 7 Sep 2016 Read more >>

MMA SA unveils Smarties 2016 winnersThe Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties™ Awards 2016, held at Elangeni Hotel in Durban. The evening drew attention to pioneering mobile campaigns, and revealed the winners of the sought-after Smarties™ Awards. 22 Aug 2016 Read more >>

Africa's top mobile leaders converge at MMA SA ForumMarketers, creative and media agencies, attending the Mobile Marketing Association South Africa (MMA SA) Forum can expect dynamic and enthralling sessions as industry leaders working in African mobile converge. 16 Aug 2016 Read more >>

MMA SA Forum 2016 - The Art of the PossibleJoin the MMA and Mobile Innovators at the annual MMA SA Forum | The Art of the Possible - Building creativity and innovation in mobile. 15 Aug 2016 Read more >>

Monique ClaassenIn 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and seeks a deep understanding of how consumers engage with advertising, particularly in digital format. 12 Aug 2016 Read more >>

Smarties Awards reveals agility and creativity in SA mobileMobile is a medium that is as innovative as it is pervasive. As the Jury Chair for the 2016 Mobile Marketing Association (MMA) South Africa Smarties™ Awards, I have been inspired by the direction in which mobile in South Africa is heading. 8 Aug 2016 Read more >>

First speakers announced for MMA SA ForumThe Mobile Marketing Association of South Africa (MMA SA) invites you to join us for our one-of-a-kind forum, on Thursday, 18 August 2016. Aptly named "The Art of the Possible", we will be speaking with mobile's top experts on how to build creativity and innovation in mobile. 29 Jul 2016 Read more >>

MMA SA Smarties shortlist announcedThe much-anticipated shortlist for the MMA SA Smarties™ has been announced. With the highest number of entries to date, the MMA SA Smarties™ is fast becoming the defining award for innovation in mobile. If you have made the shortlist, or simply want to celebrate mobile in South Africa among the country's top innovators, be sure to get your ticket for the awards ceremony on 19 August. 15 Jul 2016 Read more >>

MMA SA forum workshop and Smarties dates and tickets hereJoin the MMA and mobile innovators on Friday, 19 August 2016, at the Sky Bar, Maharani Towers, Elengani Hotel, Durban - as we celebrate excellence, innovation and effectiveness in mobile Marketing at the 2016 Smarties™ Awards. 14 Jul 2016 Read more >>

MMA SA Smarties judges announcedThe judges for the 2016 Mobile Marketing South Africa (MMA) Smarties™ Awards have been announced. Led by Jury Chair and Director Digital for Deloitte, Tim Bishop, the diverse list brings a range of perspectives to judge South Africa's greatest mobile talent. 8 Jul 2016 Read more >>

Last chance to enter the MMA Smarties - extended deadline 30 June 2016It's your last chance to enter the Smarties! Marketers and agencies have until midnight on 30 June 2016 to submit to the Mobile Marketing Association South Africa (MMA SA) Smarties. This extended deadline ensures that all mobile creatives have time to submit and be counted. So don't miss your chance to showcase your best mobile work! 30 Jun 2016 Read more >>

Five ways the MMA Smarties SA Mobile Awards bring you mobile marketing recognition and rewardsHaven't entered the Smarties™ yet? Here are five excellent reasons why you should, as well as some tips to help you craft a winning entry. 23 Jun 2016 Read more >>

Calling South Africa's mobile marketing talent - under two weeks left to enter the MMA SA Smarties AwardsSouth Africa's hottest mobile talent have until 23rd June 2016 to enter the Mobile Marketing Association SA (MMA SA) Smarties™ Awards. This unique global awards program offers marketers and agencies a chance to be recognised - locally and internationally for mobile marketing campaigns that deliver real, effective impact. 17 Jun 2016 Read more >>

Loeries and MMA South Africa, bringing the cream to the topWhat do you get when you take the most innovative technology of our time and combine it with marketing creativity? 10 May 2016 Read more >>

Have your say in the state of mobile marketing in SA survey by the MMAFor the first time in the EMEA region, the MMA in conjunction with Warc are carrying out a survey to ascertain the state of mobile marketing in the region, and insights on its future growth. 25 Apr 2016 Read more >>

Clear shift to mobile in consumer behaviour, MMA SA 2016 reportMobile has outstripped growth in desktop adoption and is now driving internet access in South Africa, according to the Mobile Marketing Association for South Africa's (MMA SA) Mobile Report for 2016. 15 Apr 2016 Read more >>

AMASA #MobileMatters Seminar - staying mobile in our always-connected worldFor the past few years the advertising industry has being discussing mobile as "the next big thing" for advertisers and now, with mobile having grown by 86% across South Africa over the past six years, we can safely say the "next big thing" has undeniably arrived and is here to stay. 18 Mar 2016 Read more >>

Zazoo increases its global footprint through partnership with India's OxigenZazoo's MVC technology powers Visa Prepaid offering with Oxigen Wallet in India 15 Jan 2016 Read more >>

Zazoo's VCpay wins at the 2015 Appsafrica Innovation awardsVCpayTM, a mobile application by Zazoo, a business unit of Net 1 UEPS Technologies, Inc. ("Net1") (Nasdaq: UEPS; JSE: NT1) has won the `Best Fintech Innovation' category at the Appsafrica Innovation 2015 awards, scooping the honours ahead of six other innovative financial services applications. The category pitted some of the most exciting payments applications against one another, and was judged by leading technology experts. 24 Nov 2015 Read more >>

MMA SA members - Standard Bank wins Brand of the Year at this year's AssegaisFor a few years now, Standard Bank's commitment to excellence and customer needs has seen it set on a winning streak. This year alone, Standard Bank was declared the most valuable banking brand in the country in the 2015 Brand Finance Report, and announced as the top retail bank in the Sunday Times Top Brands Awards for the third consecutive year. Now, Standard Bank adds more feathers to its cap: at the Assegai Awards, held on 12 November in Johannesburg, Standard Bank amassed a number of honours, most notably Brand of the Year for Business Banking. 17 Nov 2015 Read more >>

EMEA Smarties winners announcedTurkcell and R/GA London awarded "Best in Show" for Healthmetre; Unilever's Rexona with Mindshare Turkey, Wanda and Mobilike highly recommended; Unilever and Mindshare receive Industry Awards Accolades Marketer and Agency of the Year respectively. 9 Nov 2015 Read more >>

App measurement now available to IAB membersEffective Measure and IAB South Africa are pleased to announce a new application measurement service that will enable IAB members to track the traffic to, and usage of their apps. This development reflects the industry body's commitment to digital innovation. 17 Sep 2015 Read more >>

Howard MoodycliffeGone are the days when mobile payments needed an introduction. Whether you are walking through the Hout Bay Market, or popping into your local convenience store, or buying a coffee at vida - you are likely to see a sign informing you that "mobile payments are welcome here". 17 Aug 2015 Read more >>

Smarties winners announcedThe Mobile Marketing Association of South Africa is delighted to announce the 2015 South African MMA Standard Bank Smarties™ winners. The Smarties™ are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world. 14 Aug 2015 Read more >>

Zazoo expands virtual card reach in partnership with UK's FunifiParents can motivate children with virtual payment cards as monetary incentives for doing their chores 13 Aug 2015 Read more >>

Smarties shortlist announcedThe Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African Smarties Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world. 29 Jul 2015 Read more >>

MMA Unilever mobile marketing event - LoeriesKeynote speaker: Nakagawa Marco, VP Brand Building Foods 16 Jul 2015 Read more >>

MMA Standard Bank Smarties Awards panel of judges announcedThe Mobile Marketing Association of South Africa has announced the 2015 Smarties judges panel. Google's Bryan Nelson is the appointed Judge Chair and joined by an independent panel of senior brand marketers and industry experts. The cross-industry panel ensures that the MMA awards recognise the commitment and accomplishments of the burgeoning mobile marketing industry in South Africa. 6 Jul 2015 Read more >>

MMA Africa forum part of Loeries Creative Week - proudly sponsored by UnileverThe Mobile Marketing Association "MMA" of South Africa announces a dedicated mobile marketing event, the MMA Africa Forum, as part of Loeries® Creative Week™. Proudly sponsored by Unilever, the free half-day workshop offers attendees the opportunity to learn from keynote speakers about how to successfully integrate mobile into the marketing mix. 1 Jul 2015 Read more >>

MMA South Africa Board appointments 2015-2017The Mobile Marketing Association of South Africa (MMA SA) is delighted to announce the appointment of Yaron Assabi (Founder of Digital Solutions Group) as Chair of the Board and Sarah Utermark as Vice-Chair, (CEO of OperaMediaworks' AdVine), for a two-year term with immediate effect. MMA SA also announces the formation of a new Board of Directors which has been recently elected and is drawn from across the mobile marketing industry in South Africa. Outgoing Chair Nicolle Harding will become the Chair Emeritus of the Association. 26 Jun 2015 Read more >>

Candice GoodmanThe success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics. The real challenge facing marketers is how to best connect with consumers, to deliver measurable, engaging campaigns. Innovation is key to delivering this, but what does this innovation look like? For innovation to succeed in Africa, it needs to consider that prospective participants are cost conscious, campaigns need to be engaging and relevant. 26 May 2015 Read more >>

MMA Standard Bank Smarties Awards 2015 categories announcedCall for Smarties senior marketers to join pre-screening council 9 Apr 2015 Read more >>

The MMA announces results from first-ever cross-marketing effectiveness research (SMoX)Study reveals optimised mobile spend to be in the double digits of total marketing mix 19 Mar 2015 Read more >>

Unpacking the changes to the WASPA CodeThe Wireless Application Service Providers Association (WASPA) Code of Conduct was updated in February 2015. With compliance to the Code now mandatory, it is advisable that all industry members are made aware of what the new updates entail. 18 Mar 2015 Read more >>

Load-shedding vs Brand-sheddingWhile load-shedding schedules are sent out and made available online, the sudden jump between the different load-shedding stages is making it difficult for consumers, and advertisers especially, to plan ahead. 17 Mar 2015 Read more >>

Mobiclicks campaign moves Suzuki off the showroom floorSuzuki, a company that started from humble beginnings, has recently celebrated over 100 years of creating good value, reliable vehicles and motorcycles. Despite global brand success, the company, which started its South African sales operations in 2008, has had to work hard at establishing the same level of brand recognition locally. 24 Feb 2015 Read more >>

Rick JoubertThe mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media. 23 Feb 2015 Read more >>

Consumer protection - The future of mobile prize promotionsThe below SMS comes from an infamous promotion that ran a few years ago and received negative publicity on a number of digital channels:

"Happy New Year you have won an inflatable bed from [Brand X]. Call ---------- quote ref: 4867. Prizes excl P&P. T &C apply. Reply no 2b removed."
 20 Feb 2015 Read more >>

Looking at 2014 in the rearview mirrorWriting an article looking into the review mirror is a tricky business. How does one write about the highlights of 2014, when there are so many exciting initiatives to talk about?! Mobile touches many different parts of the way we communicate and therefore there are so many diverse stakeholders. Hopefully, many stakeholders is a positive, and a sign of the times. Next year will be the Year of Mobile... only kidding! We are a mobile community, so the world and era of mobile is already here! It's time to empower ourselves to understand how we can leverage this dynamic and engaging marketing channel to build better consumer information and relevancy for the end user. Bring on Big Data! 18 Dec 2014 Read more >>

IAB SA and MMA invite you to a morning of mobile!Tomi T Ahonen - Author, Consultant and Motivational Speaker - Author of twelve bestselling books on mobile, is joining us in South Africa to share his insights and analysis. 30 Oct 2014 Read more >>

Tastic Red Pot campaign brings home a Global Smarties!With the expert assistance of host Jason Jones, senior correspondent from The Daily Show with Jon Stewart, the Global Smarties Awards Gala gave an incredible opportunity to showcase and recognise those blazing new trails with mobile, honouring winners from the MMA Global, North America and LATAM programs. With a shortlist of close to 100 submissions from 30 countries for the Global program alone, the competition amongst some of the most creative and innovative brand marketers was fierce. 15 Oct 2014 Read more >>

The Standard Bank MMA Smarties Awards announces winnersSouth Africa's mobile industry has announced its inaugural Smarties™ Awards winners, showcasing South African mobile and integrated success stories. 11 Sep 2014 Read more >>

The Standard Bank MMA Smarties Awards announces shortlisted entriesSouth Africa's premier mobile industry awards event announces its shortlisted entries for South Africa! 22 Aug 2014 Read more >>

The Standard Bank MMA Smarties Awards announces judging panelThe South Africa's premier mobile industry awards event announces its inaugural finalists, putting innovative local mobile campaigns on the map. 20 Aug 2014 Read more >>

MMA Global 2014 Smarties shortlist unveils the best in mobile marketing from around the globeBrands, agencies and innovators rise to the top of the exploding mobile marketing industry 19 Aug 2014 Read more >>

#MobileRocks SA Part 3 - Mobile activitiesPart 3 of the AMPS Mobile Report released by Silverstone and the MMA SA 15 Aug 2014 Read more >>

Calling all South African mobile innovators..."Mobile in Africa Rising - Wake up World!" 13 Aug 2014 Read more >>

#MobileRocks South Africa Part 2 - The mobile audiencePart 2 of the AMPS Mobile Report released by Silverstone and the MMA SA 7 Aug 2014 Read more >>

Marketer's guide to the new WASPA Code of ConductMarketers, brand managers and members of the digital industry need to be aware of the main changes to the WASPA (Wireless Application Service Providers Association) Code of Conduct that comes into effect on 26 August 2014. 1 Aug 2014 Read more >>

Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data. 25 Jul 2014 Read more >>

Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports on the South African Audience Research Foundation's AMPS (All Media and Products Survey) 2013 data, this week. 23 Jul 2014 Read more >>

Razorfish global chief creative officer to chair 10th annual MMA Global Smarties Awards juryCategories for 2014 Smarties expanded to include wearables, cross-screen and native advertising 11 Jul 2014 Read more >>

MMA announces new appointments to South Africa Board of DirectorsIndustry leaders show their commitment to mobile as core to their business and marketing strategies 1 Jul 2014 Read more >>

MMA announces new appointments to EMEA Board of DirectorsIndustry leaders show their commitment to furthering the MMA mission 26 Jun 2014 Read more >>

MMA reveals a creative framework for breakthrough mobile marketing campaignsAnalysis of 450 award-winning and leading brand mobile campaigns uncovers five crucial creative insights 18 Jun 2014 Read more >>

Mobile industry's annual global Smarties Awards launches Smarties SAA call for entries to enter the annual Smarties Awards is making its way around the mobile industry worldwide. This year, South Africa has an opportunity to participate with its own, first ever local Smarties Awards show. Have you entered your great mobile marketing work yet? 19 May 2014 Read more >>

MMA elects John Costello, Dunkin' Brands, as chair of global board of directors with MMA relaunchMMA announces market first and innovation focused mission and a rebranding overhaul with responsive design website and new logo 9 May 2014 Read more >>

The MMA announces results of the first ever Mobile Video Benchmark StudyDetails Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks 30 Apr 2014 Read more >>

Mobile Marketing Association South Africa Internship ProgrammeThe Education and Training Committee would like to use the Internship Programme to attract (and possibly retain) diligent and enthusiastic educated talent to the Mobile Marketing Association Members. We strongly believe that the best way to grow the mobile marketing industry would be to introduce these recent (and existing) scholars into the fold of our members to ensure a quick and responsible learning curve for the technologically advanced youth, taking into account best practices when creating any and all mobile marketing initiatives. 15 Apr 2014 Read more >>

Nicolle HardingIn the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period? 14 Apr 2014 Read more >>

Mobile marketing options matrixThe mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still relatively young and rapidly evolving. The term itself - Mobile Marketing - is a catchall for a whole host of activities and strategies employed to try to get somebody with a mobile phone to do something; there are mobile apps, mobi sites and USSD strings, location aware platforms, direct messaging such as SMS and 'in-app' notifications, mobile banners, mobile coupons and vouchers... the list goes on. 27 Mar 2014 Read more >>

Mapcodes - Revolutionary addressing system for AfricaA revolutionary way of translating a location or GPS co-ordinate to a short location code - Mapcodes - a solution for connecting to the 'un-addressed' in Africa. 5 Mar 2014 Read more >>

Digital marketing: the value-add of gamificationGamification - a concept that involves making a service, application or platform more engaging by adding incentives. Gamification first became a household term in and around 2010 and since then, it has become an essential component of most digital and tech-based applications. Gartner estimates that by the year-end 2014, more than 70% of the world's largest 2,000 companies will deploy at least one gamified application. 5 Feb 2014 Read more >>

Call for participation: DigiDex SA - a South African digital media benchmarking studyThe launch of the DigiDex SA study has been announced by the DMMA, MMA and Digital Warrior. On the 1st of February 2014 the data collection of DigiDex SA will commence, and the industry bodies call upon clients and agencies alike to participate. 3 Feb 2014 Read more >>

Digital Marketing Collective EventJoin us each month for networking, drinks and an expert speaker 24 Jan 2014 Read more >>

2014: The year of the POPIThe Protection of Personal Information Act was signed into law in November 2013 and 2014 should see some frantic activity as marketers review their privacy policies and rewrite their standard operating procedures for processing customers' personal information. The POPI Act, although signed by the President, will only come into effect on a date to be announced. This gives those who left it very late a chance to get their (POPI) act together. The MMA's Compliance unit would be happy to point MMA members in the right direction, but we would strongly recommend that members seek proper legal advice. 23 Jan 2014 Read more >>

The mass market engages with mobileWith 128% mobile penetration in South Africa, there are more active SIM cards than there are people in this country. Which begs the question - just what are we using our phones for? Let's evaluate LSM 4-7, the largest consumer market group and find out what they are doing with this tool. 22 Jan 2014 Read more >>

Choice and convenience over price - the new pulling powers in the omni-channel digital shopping ageThe power of social media and technology has shifted the focus in marketing to the consumer, with a move from broadcasting content to adopting a strategy that encourages credible and powerful word-of-mouth recommendation. The consumer is increasingly empowered; their voice has an instant digital platform. Most importantly, this power has translated from how products are marketed, to how they're bought; consumers have a wealth of choice in this omni-channel age and, interestingly, they're using every single one - at the same time. 9 Dec 2013 Read more >>

DMMA includes mobile and media planners in the conversationTwo non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market - media planners and mobile - with the purpose of strengthening ties with these important stakeholders. 2 Dec 2013 Read more >>

Message from the MMA: POPI is now an ActThe Protection of Personal Information Bill is now an Act! It was signed on 19 November by President Zuma and published in the Government Gazette on 26 November 2013. 29 Nov 2013 Read more >>

MMA SA partners with AfricaCom 2013 and offer members 20% on delegate passesAfricaCom is Africa's largest communications conference and exhibition. Now in its 16th year, the conference features 350+ exhibitors and an astounding 8000 senior decision-makers representing the entire communications ecosystem across Africa and beyond. The conference programme covers the most strategic issues affecting companies in Africa's digital market - services, efficiency, profitability, customer experience, partnerships, policy and more - and features six co-located events: LTE, Digital Music, Mobile Money, AfricaCast, AfricApps, Cloud/Big Data. 24 Oct 2013 Read more >>

Learn more about mobile marketing and publishing in South Africa through MMA SA partnered eventsThe Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organisation with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. 18 Oct 2013 Read more >>

The Mobile Marketing Association (MMA) announced the winners of the Smarties at its annual mobile conference, with two South African agencies winning awards - Yonder Media and Brandtone. 1 Oct 2013 Read more >>

Mobile review of MMA AMPS 2012AB releasedIn the fifth annual release of the MMA's Mobile Review of AMPS 2012AB, some startling statistics are confirming that "nothing will get a marketer closer to their consumers, than mobile - especially in South Africa" - says Raymond Buckle, CEO of SilverstoneCIS and outgoing Chairman of the Mobile Marketing Association's South African Council. 30 Sep 2013 Read more >>

MMA SA supports Tech4Africa 2013Media sponsorship on industry events is top on the Mobile Marketing Association agenda for 2013. Bespoke events in mobile advertising have been selected to extend value to members in elevating the brand, driving member networking opportunities and prospective lead cultivation. 27 Sep 2013 Read more >>

The MMA South Africa has elected a new advisory board for 2013/14 from active members in varied industry disciplines. 10 Sep 2013 Read more >>

The Mobile Marketing Association of South Africa (MMA of SA) will sponsor the Integrated Marketing Communications (IMC) Conference being held on 9-10 September at Maslow Hotel, Sandton. 5 Sep 2013 Read more >>

The Mobile Marketing Association (MMA) conference, being held at The Gateway Hotel, in Durban on Wednesday 14 August 2013, will include mobile trends and successfully monetised apps. 15 Jul 2013 Read more >>

Paul Berney, chief marketing officer and MD EMEA of the Mobile Marketing Association (MMA), will be in South Africa on 26-28 June 2013 for the South African AGM and will hold two breakfast briefing sessions in Johannesburg and Cape Town for senior brand and agency executives. 14 Jun 2013 Read more >>