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Isilumko Activate (powered by Studentwise) is a company focused on facilitating creative, integrated one-on-one interactions between a brand and the consumer.
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Can VR amp up your activations?According to information theory1, our senses are bombarded with over 11 million bits of data every second. The average person's working memory can handle 40 to 50 bits at a push which means we ignore 10,999,950 bits of data every second we are awake. Irrespective of the amount, consumers are in no ways geared to process more information today than in years past, with some schools of thought suggesting that the prevalence of multi-tasking has further reduced the attention being paid to marketing. 24 Aug 2017 Read more

What can't be measured can't be managedHow to review the success of experiential campaigns 28 Jul 2017 Read more

Bringing brands to lifeAndreas Smit discusses the impact of brand activations with Ashraf Garda on Media@SAfm 5 Jul 2017 Read more

Why experiential marketing is outpacing growth among other marketing channelsAnnual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - findings which make sense in an era where consumers can PVR and fast-forward past adverts. 29 Jun 2017 Read more

The agency-client disconnect: Where does it start and end?The client-agency dynamic is an interesting one - a relationship that needs to be fluid, high-energy, transparent and built on trust. Yet so often it's circumspect and overshadowed by a lack of respect, scepticism and unrealistic expectations. In a world that revolves around things as abstract as brands, perceptions and ideas, and where judgments are largely subjective, relationships are bound to be volatile and even emotionally charged. 22 May 2017 Read more

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