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GfK South Africa's Press Office
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Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAThe South African non-food retail market is under growing pressure. Manufacturers and retailers face significant declines in sales volume and value as their markets mature, as the weakness of rand diminishes spending power and as a difficult economy erodes consumer confidence. 15 Aug 2017 Read more

Sluggish economy dampens demand for small domestic appliances in South Africa
  • Value of market falls 17% to R3bn in 2016
  • Low-cost local brands to grow at expense of premium multinational brands
  • Coffee machines and juicers to sell well as SA embraces healthy lifestyles and at-home dining
 3 Aug 2017 Read more

GfK becomes newest member of IAB South AfricaGerman-owned global research giant, GfK, joins IAB South Africa in support of the local digital industry 5 Feb 2016 Read more

Hidden market forces cause new products to flopGreat products are floundering because suppliers don't know enough about their markets. As many as 75% to 80% of new products and services flop, according to research firm GfK. A lot of these innovations fail because suppliers lack vital knowledge about their markets. 7 Jul 2015 Read more

GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region. 18 Nov 2014 Read more

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Latest jobs at GfK South Africa

Senior Research ExecutiveDate posted: 15 Aug 09:25
City: Johannesburg   
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