SA brands must adopt an IM first approach - but not WhatsApp, yetUsing WhatsApp in its current form as a brand engagement channel is a neat technical solution to a problem, but it's a mistake to think of it as a marketing solution. 23 Mar 2017 Read more

Forget searching - chatbots take information to people on World AIDS Dayinfo4africa and Always Active Mobile launch new messaging service for South Africans in need of health and welfare support services 1 Dec 2016 Read more

AAM scoops a mobile marketing award with Tsogo Suncoast CasinoAt the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Mobile (AAM) and Tsogo Suncoast Casino were honoured with a prestigious award for their livingTSOGO Moments campaign. 22 Nov 2016 Read more

#MobileFocus: Rise of the instant messengersWhile instant messaging (IM) for business is not a new concept for AAM (Always Active Mobile), the recent push by Facebook of its Messenger app for business shows just how important IM is becoming for brands seeking to effectively engage with consumers. 29 Jun 2016 Read more

Attention, marketers - South African consumers love mobile!Hot off the press, the MMA SA Mobile Report launched in April 2016 provides fascinating insights into the South African consumer and their love of mobile. For the fourth year running the report, sponsored by AAT and Yonder Media, takes a deep dive into the mobile habits of everyday South Africans, providing valuable insights for marketers looking to enhance their digital and mobile strategies. 4 May 2016 Read more

We mobile, we digital, WeChatSolving problems with the instant messenger, WeChat 1 Sep 2015 Read more

AAT scoops two mobile marketing awards after a year of mobile innovationAt the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Technologies (AAT) and the Independent Media Group (IMG) were honoured with two prestigious awards for their Isolezwe Asidlale USSD campaign. 27 Aug 2015 Read more

AAT's Isolezwe Asidlale soccer campaign shortlisted for two Smarties awardsAlways Active Technologies (AAT) is honoured that its Isolezwe Asidlale campaign has been shortlisted for two prestigious Smarties Awards. The campaign is shortlisted in the Lead Generation and Cross Media/Cross Mobile category, highlighting the impressive results the campaign delivered for the Isolezwe newspaper. 31 Jul 2015 Read more

New BrandChat app uses mobile tech to give savvy marketers an advantageBrand managers and marketing experts know that promotions, including in-store demos and consumer competitions, can be highly effective tools to boost brand visibility, win over new customers and increase engagement with existing customers. They can also be powerful tools for use in brand activations. 1 Jun 2015 Read more

info4africa embraces omnichannel mobile user experienceWith an increased focus on placing vital health provider information into the hands of every South African, Always Active Technologies (AAT) has launched a Mxit app for national service provider network, info4africa, to complement their existing mobile portals. 10 Feb 2015 Read more

info4africa and Always Active release health information appNational referral network, info4africa, releases mobile database app, in collaboration with Always Active Technologies (AAT) and Geekulcha 18 Sep 2014 Read more

A secure OTP banking channel for any mobile phoneCustomers using online banking often complain that they are not receiving their One Time Passwords (OTPs) timeously, or feel frustrated when authentication systems fail to speedily deliver the required interaction that lets them continue transacting online. 22 Jul 2014 Read more

At last - a mobile marketing channel with no cost to the consumerA new USSD number that works across all South African cellular networks could make things a little easier in the future. 1 Jul 2014 Read more

Info4Africa connects communities on World Aids DayAs South Africa joins the rest of the global community in marking World AIDS Day this weekend, The Centre for HIV/AIDS Networking (HIVAN), one of the country's leading providers of information in the field of HIV, AIDS and TB, has announced that it is changing its name to info4africa. 25 Dec 2013 Read more

Age of cellphone survey has arrivedSavvy business owners and marketers understand the importance of customer feedback. But traditional methods of gathering this crucial information are fraught with pitfalls. 26 Nov 2012 Read more

Durban's coolest digital provider rides the mobile waveMore than 14 million South Africans access the internet via their mobile phones compared to just six million who use personal computers. 16 Oct 2012 Read more

ICE+ mobile panic button app for smartphonesAAT is in the news again, with CEO Loet de Swart featuring prominently in the Sunday Tribune's Business KZN supplement on 19 August 2012. For those of you who didn't catch it in print, here's that article, by Alan Cooper, reproduced with kind permission from Independent Newspapers KZN: 19 Aug 2012 Read more

Lil-Lets embraces digital & mobileWhen Lil-lets wanted a complete revamp of its web presence in South Africa ahead of the launch of its innovative We Are Women campaign, it turned to TellPeach and Always Active Technologies (AAT) to tackle the job and solve a tricky challenge - how to make the content engaging on multiple platforms, including PCs, tablets and mobile phones. 3 Aug 2012 Read more

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