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Don't forget where we came from: Four ways to appeal to consumers that can cut through modern 'brand fluff'The first brands were marks on goods so people knew they could trust what they were buying. We're seeing a return to this 'Branding 101' and consumer mistrust of unfounded brand promises. 22 Nov 2017 Read more

Introducing: The Millennial DivideAt Instant Grass International, we believe you can make more sense of millennials by dividing them into 'old' and 'young'; resulting in a smarter segmentation of a lucrative future market. Our latest talk, The Millennial Divide unpacks these two groups and is currently available for companies and brands. 31 Oct 2017 Read more

Who really owns a brand?As we move further into the post-modern marketing landscape, it is becoming increasingly clear that brands are not owned by the companies from which they originate, but rather with the people who buy them and give them life on a day-to-day basis. 19 Sep 2017 Read more

How to ensure authenticity in the online/social spaceIn the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people. 15 Aug 2017 Read more

Talking with and not talking to your audienceHave you ever been in a conversation with someone who doesn't listen to you? Someone who simply waits for you to finish speaking so that they can spout forth their next talking point or self-centred assertion? It's never a productive way to communicate and often leaves you feeling as if you've wasted your time. And it almost never leaves you feeling that you like the person you interacted with. 19 Jul 2017 Read more

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