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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Consumer electronics sales soar in South Africa during Black Friday weekSouth African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016, according to point of sale tracking data from GfK South Africa. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%. 8 Dec 2017 Read more

Smartphone sales in SA rise 28% as average selling price fallsSouth African smartphone sales climbed 28% year-on-year to three million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period, according to point-of-sale tracking data from GfK South Africa. Smartphone revenues were up 27% compared to the same quarter in 2016, as the market accelerated its transition from basic phones. 22 Nov 2017 Read more

Helping connected consumers to navigate your path to purchaseSouth African consumer brands, like their counterparts in other parts of the world, face an uphill battle in meeting the growing expectations of their customers. They operate in a world where consumers continually want more convenience, more choice, lower prices and a better experience. 26 Oct 2017 Read more

Capturing the Generation Z opportunitySouth Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value. 11 Oct 2017 Read more

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp declineRetail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy, according to point of sale data from market research firm, GfK South Africa. However, the media tablet market has shrunk by about 40% in the first half of 2017, while smartphones continue to boom. 28 Sep 2017 Read more


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