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Creatrix Press Office
Creatrix pioneered destination-listening branded content on radio. Perceived by mass market audiences as programming rather than advertising, our multilingual features rule the airwaves, attracting and retaining target market listeners who regularly tune into our programs. We apply the art of storytelling to sound strategic objectives.
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Latest news

Storytelling making a difference for Anglo AmericanThe third series of Makarapa City, Anglo American's bespoke edutainment radio soapie, hit the airwaves in 2017 with a twelve-part drama series in six South African languages on selected African language and community stations broadcasting to nine million listeners. 16 Nov 2017 Read more

Stories for Life inspires pan-African storytellingThe Hardy Boys were briefed by Unilever to create an engaging pan-African storytelling campaign for their Geisha soap brand, aimed at mothers of small children who traditionally have not had literacy or storytelling as part of the way that they communicate. 30 May 2017 Read more

Absa's edutainment soapie grows onto nine SABC African language stationsThe second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's shared Shared Growth to life on radio. 6 Apr 2017 Read more

Telkom's Radio Soapie Rides the Airwaves24/7 Chomza Place launches its second exciting season on The SABC Big 5 Radio Stations in five languages. The series comprises a weekly soapie that speaks to the hearts and minds of South Africa's middle market. 30 Nov 2015 Read more

The Mama Koo Show: Branded Content at Its BestThe Mama Koo Show is an iconic destination-listening radio feature that aired on 6 ALS Stations for over a decade, building a dedicated audience of LSM 5-7 women whose values were reflected in those of the brand. 5 Aug 2015 Read more


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Contact Creatrix

Office: +27 11 487 2444
Lynn Joffe: +27 83 227 2655