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Shop Direct appoints Webhelp

Shop Direct, the UK multi-brand digital retailer, has announced a new partnership with customer experience outsourcer, Webhelp.

The partnership, valued at £209 million (R4 billion), will see Webhelp deliver multi-channel customer experience on behalf of Shop Direct. This will include customer service support through traditional voice contact alongside inbound support through webchat, email and social media channels.

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