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How to contribute to Bizcommunity, from op-ed pieces to news
[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57
The Consumer Protection Act: best you understand it.
[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23
Does proudly South African mean buy South African?
[Chris Moerdyk: @chrismoerdyk] I always find it amusing when a national furore is created by a sporting body's decision to source clothing and equipment overseas. Like our official sports confederation and Olympic Games body, SASCOC, did a few weeks ago when it announced that our Olympic Games kit would be supplied from China. 11 Apr 2012 12:31
2010 marketing strategies for guesthouse owners
[Johan Horak] It's a little more than six months before the 2010 Soccer World Cup and very few South African guest house and B&B owners have adopted new social media such as Twitter and Facebook to promote their businesses. True, you are the owner or manager of a guest house or B&B and the Internet and social media are not your field, but you can use them to attract clients to your establishment. 30 Nov 2009 12:31
All the 2011 Sunday Times Top Brands
A few weeks ago, TGI held its top three Icon Brand winners at its second Icon Brands awards. Last night, Thursday, 4 August 2011, Avusa Media and TNS Research Surveys announced their version of South Africa's most icon brands in the 13th annual 2011 Sunday Times Top Brands Awards, held at Helderfontein Estate in Johannesburg. 5 Aug 2011 12:40
Black diamonds: all that glitters is not gold
[Issa Sikiti da Silva] A thought-provoking research conducted by TNS Research Surveys has revealed what many marketers have all along ignored - that the black diamonds are not always what they seem to be and therefore they cannot be judged by their superficial cover (posh cars, suburban homes, designer clothes and shoes and many more). Instead, experts warn sellers to have a deep understanding of this market before reaching out to them. 18 Aug 2010 12:31
Is green marketing the future of business?
[Issa Sikiti da Silva] In the face of alarming environmental pollution and rising planet destruction by ‘reckless' and profit-obsessed global corporates, disgruntled consumers believe the time has come to unleash the ‘People's Green Revolution'. 6 Jan 2010 08:33
Fresh new look for iconic Pick n Pay brand
[Louise Marsland] One of South Africa's oldest and best loved brands, Pick n Pay, this morning, Monday, 12 November 2007, announced a total brand transformation – from new logo and colours, to in-store signage, uniforms, new brand lines, new media and advertising – in a dramatic visual feast of new signage and brand elements at its head office in Cape Town. In fact, the entire new brand essence has been driven by its customers, as is evidenced in the new brand line: ‘Inspired by You'. 12 Nov 2007 11:12
Jupiter Cape Town's year for living dangerously
[Herman Manson: @marklives] At the end of last year, the bad news just kept coming for The Jupiter Drawing Room (Cape Town). At the start of December 2011, the agency was informed that a two-month termination clause had kicked in on its biggest account - that of Woolworths - which it had held for five years. 29 Mar 2012 15:02
Old friends, young talent at new agency
[Herman Manson: @marklives] Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up. 22 Mar 2012 10:20
Afrikaans advertising slipping towards mediocrity?
[Andrea le Sueur] Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants. 3 Feb 2012 12:57
Standard Bank 'moving forward', launches staff social network
[Simone Puterman] Standard Bank is no longer "Inspired. Motivated. Involved" but "Moving Forward" with its first integrated global and in-country advertising campaign to support the group's growth in emerging markets, it announced this afternoon, Thursday, 16 July 2009. The bank has also developed an internal social network site, BlueConnection, to enables employees worldwide to connect with each other using features common to Twitter and Facebook. [multimedia] 16 Jul 2009 19:22
SA Tourism unveils new Sho't Left campaign
[Tshepiso Seopa] South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. 29 Aug 2008 09:07
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