[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video)
12 Jun 2013 07:03
Top Billing presenter Bonang Matheba has been announced as the first ever ambassador for Revlon in South Africa.
14 Jun 2013 12:05
[Athar Naser] In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion.
11 Jun 2013 06:17
[Mfundo Ntsibande] It's an exciting time for radio in SA. With so many radio stations with different value propositions, listeners are spoilt for choice.
12 Jun 2013 11:18
[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign.
13 Jun 2013 06:07
[TJ Strydom] A ban on alcohol advertising would cost nearly 12,000 jobs and almost R1.8bn in tax revenue.
13 Jun 2013 15:21
[James Hurford] In South Africa, there are over 4.7 million people who are completely illiterate as they've never had a day's school in their lives. A further 4.9 million are semiliterate to the point that the written word has no benefit to their quality of life. That means 9.6 million people are technically illiterate in South Africa - nearly 20% of the population.
11 Jun 2013 10:33
As advertising spend is in the decline, employees are stepping into the gap as brand ambassadors for their companies, making HR investment even more important.
13 Jun 2013 07:33
[Carol Affleck] This article takes a look at the rewired generation - and stepping into the gap that is the digital divide. The article deals with education, but marketers and advertisers will gain useful insights into what and how today's youth think.
11 Jun 2013 09:14
[Subhash Chandra] There is no doubt at all that the social media websites are the precious tools for the Business to Business (B2B) companies. Here's why...
18 Jun 2013 06:55
[Rod Baker] NEWSWATCH: Virgin Mobile launched around seven years ago, but it hasn't grown as hoped, and the company's CEO puts the blame for that on MTN and Vodacom, reports BD Live.
10 Jun 2013 07:17
[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies.
14 Jun 2013 06:58
[Issued by Bizcommunity.com] Create or update your MyBiz Profile on Bizcommunity.com before 30 June 2013 and stand a chance to WIN an awesome GoPro camera and accessories worth over R6000! 18 Jun 2013 12:09