
Current executive creative director at Ogilvy & Mather Johannesburg, Fran Luckin, will be joining Quirk Johannesburg as its new ECD as of 1 July 2013.
23 May 2013 10:16
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I think her story is edgy. I think it was brave of her to leave the ever-rising star of Google to take to the helm of the former rising star of Yahoo. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article
is about radio).
21 May 2013 08:01
In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. The conference is being held at the Thaba Ya Batswana, Klipriviersberg Nature Reserve in Johannesburg from 16-17 May 2013.
16 May 2013 13:50Bizcommunity.com
[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world,
Portfolio Night, is finally making it to Johannesburg, South Africa - and
Bizcommunity, in conjunction with
McCann Johannesburg, has one ticket of the coveted 150 to give away.
15 May 2013 11:32
[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video)
20 May 2013 09:51Platinum Seed Digital Marketing
[Issued by Platinum Seed Digital Marketing] Platinum Seed Digital Marketing has launched a new website for SKYY Vodka in South Africa.
http://www.skyyvodka.co.za was launched to coincide with the Life In The SKYY TTL campaign (TVC, Outdoor, Print - Y&R, Elevated Experiences) and is testament to the importance of a digital communications strategy that integrates with - rather than just complements - traditional marketing efforts.
22 May 2013 11:46 McCann Worldgroup
[Issued by McCann Worldgroup] Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers.
17 May 2013 12:02
[Yaron Assabi] While over the years the main objective of Customer Relationship Management (CRM) - customer retention - hasn't changed, it must be said that the strategic implementation and platforms certainly continue to evolve, as they should, and today mobility is driving this evolution.
23 May 2013 07:20Gloo
[Issued by Gloo] South African agency
Gloo is celebrating its ninth recognition at The Webbys, with its
Way Better microsite for Clover. The awards were announced in New York on 30 April.
21 May 2013 11:05 Gullan&Gullan
[Michael Gullan, Issued by Gullan&Gullan] What is gamification? Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes.
17 May 2013 14:05