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PPC Manager

Remuneration:R30000 - R45000 per month TCTC 
Benefits:To be discussed
Location:Cape Town
Education level:Degree
Job level:Mid/Senior
Type:Permanent
Reference:#PPC103
Company:Talent Magnet | Digital Recruitment


Job description

As our client's PPC manager you are a technically savvy, analytical leader who will drive strategy, development and optimisation of Pay Per Click (PPC) campaigns. You will play a substantial role while consistently leveraging data to identify new opportunities to drive new customers and maximize their lifetime value through measurable marketing campaigns.

The following responsibilities pertain to the PPC manager:
  • Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns
  • Responsible for forecasting and budgeting of channel
  • Become a 'product expert' in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the team to develop relevant ads and landing page content
  • Keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimisation of campaigns.
  • Grow and optimise our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  • Constantly monitor relevant KPIs (CPO, CR, CTR, CPC, Avg. Position, Quality score. Imp. Share)
  • Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins
  • Identify and report on key performance indicators, and opportunities for improvement on a regular basis
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executive
  • Integrate strategies and recommendations into other active marketing channels such as email marketing and social media
  • Prepare and execute on a business plan to establish an international PPC strategy in targeted regions/countries.
  • Work closely with the rest of the marketing team
Benefits
  • The opportunity to be part of a team full of talented people with the best backgrounds
  • A unique experience in an entrepreneurial, yet structured environment
  • Fantastic learning and results oriented culture
  • Opportunities to progress to more senior operations roles as the company grows


Requirements

  • You have successfully completed university or college and have an education in economics/business/engineering or a technical degree program
  • You have extensive experience in managing PPC campaigns with proven track record
  • Former SEO experience is highly preferable
  • Secure handling of the context used in the PPC tools and technologies (such as bid management, tracking, landing page optimisation)
  • Staff leadership and team motivation are in your blood
  • You have previous experience in e-commerce or similar business
  • You are interested in analytical contexts
  • You are structured and can deal with numbers
  • The use of all standard Microsoft Office applications is a matter of necessity to you
  • Performance- and detail-oriented
  • Diligent, self-motivated and self-driven, independent
  • Excellent time management skills, ability to perform under pressure
Although we endeavour to respond to all applications, this is not always practical. If you have not heard back from us in two weeks, please consider your application for this role to be unsuccessful.

Posted on 18 Aug 07:08

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Liza Hands

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Talent Magnet | Digital Recruitment

We're recruitment experts who specialise in digital. With over 15 years experience ,Here's what we offer.

FAST, PROFESSIONAL SERVICE

Speed is everything in this business, which is why work around the clock to get results fast.

A UNIQUE DIGITAL FOCUS

We're passionate about digital and uniquely focused on helping the industry grow. From Client Service to Paid Media, SEO, Marketing, and more, we've got it covered.

NATIONAL NETWORK

With contacts across the South Africa and some obroad, we have the ability to find work placements and opportunities irrespective of location.

IMPROVISED SOLUTIONS

Whether it's immersing ourselves in company culture or hot desking at clients to find them the perfect candidate, we pull out all the stops.

View company profile

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