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| Community | Marketing & Media |  |
 | Decoding the creative brief[Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing. |
 | Time to come clean, Dr Survé[Anton Harber] Dr Iqbal Survé is being secretive about his consortium's purchase of Independent News and Media, and this is starting to sour his arrival in the news industry. |
 | It's Clarkson... again
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 | Mobile malware: What is it, why should you care? (part 2)[Justin Lee] In this article, the second in a series of four articles where we explore how the use of mobile devices by employees in businesses represents the convergence of personal and corporate needs, we will examine the behavioural patterns of mobile users, in order to truly understand the mobile risks associated. |
 | Let customers app into your CRM[Yaron Assabi] While over the years the main objective of Customer Relationship Management (CRM) - customer retention - hasn't changed, it must be said that the strategic implementation and platforms certainly continue to evolve, as they should, and today mobility is driving this evolution. |
 | Know your target audience[Ashley Truscott] In the past two weeks I have received numerous unsolicited text messages and emails. What boggles my mind is how the organisations (or individuals) who have been trying to communicate with me have got it so horribly wrong, because they clearly didn't research their target audience. |
| Pule wants in on SABC board appointments
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 | Become a leader[Candace McDonald] According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business. |
| Good communication equals good business[Candace McDonald] Priority has been placed on effective communication since the development of the information age. Good communication skills contribute to renowned business techniques, which is why it is important to stay ahead of vast amounts of information. |
 | The radio natives are restless[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio). |
 | Employees: Untapped brand ambassadors[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts. |
 | Safeguarding the brand you've built[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers. |
 | DIY marketing dos and don'ts[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. |
 | [Online presence 2] Get socialising online[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video) |
 | What's in a name?[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success? |
| Reddy, steady... Stop[Rod Baker] NEWSWATCH: The press ombudsman has dismissed Durban tycoon Vivian Reddy's complaint against the Mail & Guardian newspaper in its entirety, the newspaper reports, and Icasa is in the spotlight for all the wrong reasons, reports BD Live. On a sad note, SABC television and radio presenter Vuyo Mbuli has died, reports Times Live. |
 | Trends in branded broadcast content[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows. |
| Information bill a small victory for SA's citizens[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power. |
