Checkers' Little Shop Mini Collectables received the best short term loyalty programme award at the 2017 Loyalty Magazine Awards in London. The awards acknowledge excellence, innovation, and best practice in the loyalty industry across the EMEAA and the winners are selected by a judging panel of independent industry experts.
Checkers first introduced the Little Shop in July 2016 and featured some of South Africa's most recognisable brands in miniature form; customers are rewarded with a free Little Shop mini product for every R150 spent in-store.
