They should have bottled it up - 18 Jun 2012

By Rod Baker, Content Director

If there's one subject on which just about everyone has a concern it's the environment, and usually anything done to raise awareness is greeted with approval. In what could perhaps end up being an "own goal", Coca-Cola has taken steps - big ones - to have a SodaStream airport exhibit removed. Chris Moerdyk is amazed at what the world's biggest brand has done.

On the media front, there's music in the R3bn Mvelaphanda-Avusa share offer. Blackstar CEO Andrew Bonamour, believes Avusa's entertainment businesses hold a great deal of value that has not yet been capitalised on.

Are you a media planner or buyer? Then Media Inflation Watch 2012 Jan-Mar: The new data is for you - but don't expect to be very uncomfortable with the results.

Finally, on the digital front, RamsayMedia has launched its digimag platform. It's the latest move to consolidate and grow its e-commerce initiatives.

Rod Baker, Content Director