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How to market to Africa's resilient, ambitious middle class
AFRICA
How to market to Africa's resilient, ambitious middle class
[Louise Marsland] How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion? read
(L-R): Nic Rudnick, CEO, Liquid Telecoms; Uche Ofodile, Regional Head, Africa Express Wi-Fi, Facebook; Artur Mendes, CCO, Angola Cables; Funke Opeke, CEO, MainOne; Chris Wood, CEO, WIOCC and Chris George, Strategic Initiatives, Google, at the 2017 International Telecoms Week, held in Chicago, this past week.
AFRICA
Greater investments needed to drive data explosion in Africa
Experts at the International Telecoms Week conference in Chicago have highlighted the need to accelerate investment in Africa to facilitate the continent's broadband data explosion... read

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Fortumo expands into Algeria, Ghana and Tanzania
ALGERIA
Fortumo expands into Algeria, Ghana and Tanzania
The mobile payments company Fortumo announced that it has expanding its carrier billing services to three new African markets... read
Orange launches in Liberia.
LIBERIA
Orange becomes market leader in Liberia after acquisition
Orange launches its brand in Liberia and continues to build on its strong presence in West Africa... read
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
SOUTH AFRICA
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X... read
Dejan Bozic © -
SOUTH AFRICA
#Samra2017: Questions to help you uncover fake news

Leigh Andrews

‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news... read
Chantel Troskie, customer experience account manager at Oracle SA.
SOUTH AFRICA
Get ready for the AI startup retail CX revolution

Leigh Andrews

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom as it turns customer journey on its head... read
Image supplied by Salt.
SOUTH AFRICA
Context - the key to unlocking emerging market potential

Cas Dreijer

South Africa tends to fall into the same style of activations - especially when looking at emerging markets... read
Sub-Saharan middle class: R1.3tn per month and growing
AFRICA
Sub-Saharan middle class: R1.3tn per month and growing

Issued by Ipsos

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class... read
Business
Nine global trends in food and beverage
SOUTH AFRICA
Nine global trends in food and beverage

Lauren Hartzenberg

Globally, food and beverage are playing an increasingly important role in the reason people visit shopping centres... read
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RT @AfDB_Group: The #AEO2017 has been released! This year's focus is on African entrepreneurs #AfDBAM2017. Find out more: https://t.co/yhkY...
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RT @CMOGuj: The exhibition, ‘India & Africa : Partners in Growth', at #AfDBAM2017 will strengthen the relationship between Gujarat & Africa...
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Google Analytics: The A-to-Z Guide for #Content Marketers [Infographic] https://t.co/QLof6c8fVp #smm https://t.co/NQx7tsMkSy
SABCNewsOnline
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RT @NzingaQ: The African Development Bank will invest $24 billion in agriculture and agribusiness over the next 10 years. #sabcnews
africatechie
@africatechie
RT @MaxCRoser: It is still a long way to go, but Africa is now achieving rapid progress against malaria. Source: https://t.co/O2RM4k8ZcO h...
allafrica
@allafrica
RT @afdbam2017: Glimpses of '#Agriculture is Cool: Engaging Africa's Youth' at Mahatma Mandir. #AfDBAM2017 #FarmingIsCool https://t.co/Zd2w...
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5 Examples of How Brands are Using #Instagram Stories to Enhance their Messaging https://t.co/0wQzQHMtGC #smm https://t.co/dNVGzOxqXy
allafrica
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South Africans March After Series of Attacks on Women, Children https://t.co/lYNSJt2iM2 #SouthAfrica
Forbes
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Why Apple's 2017 iPhone will be the most expensive ever: https://t.co/ooyQkxgmts https://t.co/mvyq4OI3gt
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@louisevanrhyn
RT @tWeatherSA: ??BREAKING: The Western Cape has been declared a disaster area amid its worst drought since 1904.
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@allafrica
RT @AfDB_Group: Among the shortlisted winners of the #AgriPitch2017 competition, Kwame Ababio wins the first prize! Congratulations again!...
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