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Defining corporate reputationMagna Carta Reputation Management Consultants recently researched the definition of “corporate reputation” for the launch of a new corporate communications index for Africa. They came up with: “the perception that people in general hold of a company”. Consensus is that you have to take your corporate reputation seriously in order to be a sustainable business. Magna Carta intends expanding into Africa with their new tool, including data sourced from key African countries to add to the reputation index. A strongly developing market in Africa is telecoms and Africa is fast approaching the 1 billion mobile subscriptions landmark with the rollout of 3G and 4G networks in Africa, as well as the increase of smartphone penetration. This dynamic market is ensuring that innovation is available to African citizens through various innovative apps and services, bringing economic and knowledge opportunities closer, writes Miriam Abdullahi. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".  | Today's top stories |
|  | [Danette Breitenbach] By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set… read |
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| |  | The Red Cross Society of Côte d'Ivoire has launched a new app to “digitise and optimise” its services to humanity… read | |  | ‘Afrikanist in Motion': The African public transport story, through the lens of Yasser Booley… read | |  | Gabriella Mulligan Mozambican e-commerce startup Izyshop is looking to raise US$300,000 funding, to enable it to expand its product variety and service quality... read | |  | Microsoft has launched East Africa's first #Insiders4Good fellowship programme affording entrepreneurs the opportunity to showcase their solutions for social challenges in communities… read | |  | Italist.com CEO, Diego Abba, was one of the opening keynote speakers at the Seamless Africa conference (future of payments, e-commerce & retail) in Cape Town... read | |  | Lauren Hartzenberg Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go... read | |  | New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey... read | |  | Issued by World Wide Creative One of South Africa's most established digital agencies, WWC, has appointed Louis Janse van Rensburg as its Managing Director for Johannesburg and Africa... read | | |
 | Leigh Andrews Loeries CEO Andrew Human chats about the Loeries' recent Regional Roadshow that covered Lagos and Nairobi while also sharing tips to boost your personal creativity... read | |
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 | Nicci Botha The continent's mobile banking revolution is only just beginning, and although payment systems are becoming more seamless, cash is still king in Africa... read | |
| | | | | Media law and ethicsInstitute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg | | |
| John R. Wooden "Things turn out best for the people who make the best of the way things turn out." |
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