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Marketing & Media Africa

Preparing for times of uncertainty

The only way to prepare for uncertain or disruptive times in business, in your own industry, is to be informed. To understand the global forces at work, pessimism in the markets, the factors that are looming to disrupt your industry. The only way to do this is to read and follow the pundits who make a living analysing and scenario planning the future.
Risk management becomes critical in all businesses, says Control Risks in our lead for today, ‘Riskmap 2017: a year of acute uncertainty for business'. Looking at global and local risk factors in the world, Control Risks advises that, “Digitalisation and the internet of everything takes risk everywhere and the distinction between safe home markets and dangerous foreign ones has largely gone. The sheer mass of stored data, teetering on a fulcrum between asset and liability, has shifted the gravitational centre of risk.”
In Africa, investors are looking for long term stability and infrastructure and services that work; and African nations are competing to become the new economic hub of the continent.
Peter Searll from Dashboard brings it home with his 'Ten media innovations in Africa for 2017' article on the fast changing African media landscape and the need for consolidated research to minimise risk.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
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AFRICA
Riskmap 2017: a year of acute uncertainty for business
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NIGERIA
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WEST AFRICA
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AFRICA
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Five product design tips to create a 'wow' experience

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Product design is one of the most important factors in the modern market that sets apart successful product launches from the non-successful ones... read
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Brands nudge their way towards goodness

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Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest... read
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SOUTH AFRICA
Facebook adds tool for helping in times of crisis
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SOUTH AFRICA
Pinterest lets phones spy eye-catching items
SAN FRANCISCO - Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue... read
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