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Looking ahead to the futureIt's that time of the year when predictions for business in the next year and industry trends start filtering in to newsdesks and you know the end of the year is near! The fact is that the world is in a state of constant digital evolution, making business today very fluid. One of the most sought after skills in any career today is flexibility, in the context of being able to adapt to change and take chaos in one's stride as almost every industry is "disrupted" by disruptive technologies. This "on-demand economy" of ours presents unique challenges for business and individuals because we are expected to be "always on" and brands need to be immediately responsive to consumer demands. We need to promote "experience", but also make sure data is being collected and analysed correctly to amplify business decisions. In the top technologies to watch in the next five years, Forrester says that the internet of things (IoT) will drive new levels of customer insight and engagement. And more data of course. But not to worry, robots and artificial intelligence will be on hand to assist with some of it! Have a great week! Louise Marsland Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | Euler Hermes, a global player in trade-credit insurance, analyses the current African economic situation in a report entitled 'Afri-can or Afri-can't? 10 Myths to debunk on Africa'... read |
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