| Marketing & Media Africa | Algeria, Angola, Benin, Botswana, Bouvet Island, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cote D'Ivoire, Djibouti, DR Congo, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, R Congo, Reunion, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, The Gambia , Togo, Tunisia, Uganda, Zambia, Zimbabwe |
|
The human elementHas social media fundamentally changed language and the way we communicate? JP Kloppers, the CEO of BrandsEye says in his article on social media and data, that we actually changed how language works in using the limits of tweets and status updates, plus emoticons to convey feelings. However, given the complexity, cultural nuance of language and even acronyms, Kloppers says we still need people to decode the trends and patterns in what is being conveyed online, as algorithms and machines will not pick up the subtleties to provide accurate social data to make informed business decisions. This week Deloittes reported back on a session with business execs on how to extract value from mega business trend and disruptor, the internet of things (IoT). The central message to demystify IoT was that the tech must not be deployed in "islands of automation" nor was it necessary for business to "rip and replace" systems. Rather, IoT can be integrated into an organisation through consolidation, to enhance existing systems. However it is implemented, the fact is, that IoT is here and by 2020, there will be 20.8 billion devices connected, according to stats from Gartner. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [JP Kloppers] The digital age has fundamentally altered how we communicate - particularly via text. Be it a Tweet, online comment or Facebook post, we're constrained not only by the limits of language's written form, but often by a character limit... read |
|
| |  | Kwesé adds NCAA American football and basketball to its existing broadcast rights for the NFL, NHL and the NBA, making it the home of American sports in Africa... read | |
|
|
 | Al Yah Satellite Communications Company (Yahsat) has has appointed Farhad Khan as its Chief Commercial Officer (CCO)... read | |  | For three days this week, researchers from Mediterranean and Sub-Saharan African countries will discuss sustainable development issues affecting their regions... read | |
|
|
 | Marketers operating in a zero growth economy need a fresh operating mindset and take into account the African spirit of entrepreneurship... read | |  | IMF chief Christine Lagarde said that Egypt is going through a currency "crisis," suggesting a quick devaluation to tackle a widening gap between the official and black market rates... read | |  | The Independent Agency Search & Selection Company (IAS) will have its final Masterclass, Entertainment and Media Outlook for South Africa, Nigeria and Kenya in 2016 to 2020, on 8 November 2016... read | |  | Across Africa, digital and mobile media is transforming communication and, in order to do media and media research successfully, marketers need to make sure that they are focussing on the metrics that deliver value and the best results... read | |  | Enterprise application software firm SAP yesterday announced the opening of Africa's first SAP Co-Innovation Lab (COIL) at the company's offices in Woodmead... read | |  | Deseré Orrill In today's 'too much information' age, standing up and standing out are the key to being remembered. One tool that goes beyond just 'engaging' its audiences to help users retain the memory of the marketing message is video... read | |
| | | | | | | |
| Edward Bulwer Lytton "To find what you seek in the road of life,
the best proverb of all is that which says:
"Leave no stone unturned."" |
More quotes Submit a Quote | |
|
|  Twitter |
|
|
