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Marketing & Media South Africa

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What's keeping BBDO up at night?


Last week's top headlines:
  • The MMA SA Smarties 2017 Summit and Awards took place, with Danette Breitenbach reporting back with insights from the main mobile marketing successes of the night. Click here for a reminder of all the winners!
  • It's also been confirmed that SJ Myeza from 7 Films SA is the continent's only winner at the One Club's Young Guns 15, which celebrates global creative professionals at age 30 or younger.
  • SA expat Kate Desmarais, now associate creative director at Ogilvy & Mather Chicago has also won The One Club 3% Movement's Next Creative Leaders Award. This identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better. This is definitely something to be proud of!
  • Then I continued my weekly catch up with some of this year's top-ranked creatives from Loeries Rankings 2017. This time around I soaked up global and local insights from BBDO. One of the most awarded agencies at this year's Loeries, they picked up the Grand Prix for websites or microsites, as well as the titles of Agency of the Year and Regional Agency Group of the Year. BBDO Africa's regional director, Gau Narayanan, shared that what's keeping him up at night is the future of the business and how to disrupt the agency model so that they're still relevant next year and the year after.
  • The annual WhyFive BrandMapp 2017 Top End Study has just been released. It reveals that the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% in the last five years, and this figure continues to rise.
  • While the industry was saddened by Tiso Blackstar Group's announcement that it is considering the closure of The Times print edition due to continued lack of profit, there's a potential positive here as it's hoped to be replaced with a premium, digital-only daily product.

In case you missed it...
  • Early-bird ticket sales now open for Design Indaba Festival 2018, with British designer Morag Myerscough announced as the Festival's first speaker.
  • The IAB Bookmark Awards 2018 entries are open, introducing new categories in line with the changes and evolution in the sector over the past year.
  • Last week's #Newsmaker was Native VML, which was announced as 'Entertainment Agency of the Year' in the Cannes Lions 2017 Global Creativity Report. Jessica Tennant found out from Native VML CEO Jason Xenopoulos just what this win means for the agency.
  • Sticking to our extended #EntrepreneurMonth, I also went #BehindtheSelfie with Koo Govender - serial multitasker of note: she is CEO of media agency Dentsu Aegis Network SA; founder of the Phakama Women's Academy; CEO of the AMF; and judge for Cannes Lions 2017, Loeries 2017 and AdFocus 2017 in the media and innovation category.
  • Tennant continued our Business of Design coverage with the conclusion of her overview of Lauren Woolf AKA Mrs Woolf's talk on whether advertising agencies are effectively the cobbler's children. Tennant summarises Woolf's findings and implications on whether those who ideate, create and innovate for others actually do so for themselves as well. It's an insightful read, get cracking!

We hope November 2017 is off to an inspired start for you and your business!

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
DESIGN INDABA
Early-bird ticket sales now open for Design Indaba Festival 2018
Early-bird ticket sales now open for Design Indaba Festival 2018
Early-bird ticket sales now open for Design Indaba Conference and Festival 2018, performance lineup to be confirmed early in 2018... read
More...
IAB Digital Summit & Bookmarks
Bookmarks 2018 entry deadline extended to 17 November
Bookmarks 2018 entry deadline extended to 17 November

Issued by IAB South Africa

With the emergence of new categories and judges to accommodate the shift in the digital media space, IAB SA is extending the entry deadline for #Bookmarks2018 to 17 November 2017... read
Marketing
Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Issued by FCB Africa

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies... read
Evaluate. Consolidate. Integrate - 2018 IMC Conference announced
Evaluate. Consolidate. Integrate - 2018 IMC Conference announced

Issued by IMC Conference

It's time to get your team on its toes and prepare to embrace and integrate the plethora of ever-evolving options and channels available to marketers... read
Independent research firm names Mirum a 'Contender' in 2017 report for search marketing agencies
Independent research firm names Mirum a 'Contender' in 2017 report for search marketing agencies

Issued by JWT

The report states: "Keep an eye on Mirum. It's grown swiftly this year by adding more than 25 search marketing clients... read
Branding
Africa's next generation influencers announced
Africa's next generation influencers announced
A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers.... read
Design
Choc-HO HO HO-late for the silly season
Choc-HO HO HO-late for the silly season

Issued by Just Design

The Just Design Jhb team was tasked with coming up with a look and feel for Cadbury SA's limited edition range... read
Direct Marketing
On the Dot awards their Diamonds
On the Dot awards their Diamonds

Issued by On the Dot

On the Dot hosted their annual Diamond Awards Gala on the evening of 2 November to honour the nominated finalists for their hard work, passion and contribution to the company over the year... read
Education
Future proof your job or start a new career with an IIE postgraduate diploma at Vega
Future proof your job or start a new career with an IIE postgraduate diploma at Vega

Issued by Vega School

Globally, postgraduate diplomas are gaining traction in the tertiary education space as the business world seeks individuals who are versatile, multi-skilled and creative problem-solvers... read
Entrepreneurship
Promoted content
Richard Branson to open Global Entrepreneurship Week at the launch of New Gen startup campus in Johannesburg
Richard Branson to open Global Entrepreneurship Week at the launch of New Gen startup campus in Johannesburg

Issued by Global Entrepreneurship Network

Sir Richard Branson, Virgin Group founder, will officially open the 10th anniversary celebration of Global Entrepreneurship Week (GEW) by participating in the launch of a new startup campus in Johannesburg, South Africa... read
Media
SABC's Sizwe Vilakazi shot and killed
Mobile
Havas Boondoggle scoops gold, silver and the Best in Show at the 2017 MMA Smarties
Havas Boondoggle scoops gold, silver and the Best in Show at the 2017 MMA Smarties

Issued by Havas Johannesburg

Havas's service design agency, Havas Boondoggle, walked away with five awards at the MMA Smarties: three gold, one silver and the Best in Show Award at the MMA Smarties 2017 Awards... read
Newspapers
Pavel Timofeev © -
Innuendo and the power of the pen

Chris Brewer

Very sad that Tiso Blackstar is about to close The Times because it remains unprofitable. read
PR & Communications
Gwen Watkins
Why don't you 'like' me?

Gwen Watkins, Issued by Freelancers Writing Services

In a world of content writing, social media and e-news, the temptation to place all one's confidence in the new marketing credo is overwhelming. After all, with a thousand new 'likes' and happy faces, everyone wants you... read
Production
Kyle Lewis directs eye-popping Zakwe music video featuring Cassper Nyovest and Musiholiq
Kyle Lewis directs eye-popping Zakwe music video featuring Cassper Nyovest and Musiholiq

Issued by Arcade Content

Arcade Content's Kyle Lewis took some time out of advertising to direct Sebentin (Haters), Zakwe's eye-popping new music video featuring Cassper Nyovest and Musiholiq... read
How to Adventure (Image Supplied)
New Discovery Channel SA series will show that anyone can adventure
In How to Adventure, South African explorer and adventurer, Riaan Manser will take several ordinary South Africans out of their comfort zone, travelling the length and breadth of SA on extraordinary adventures... read
Publishing
Exclusive Books to continue sale of The President's Keepers
Research
WhyFive BrandMapp Top End Study 2017 released
WhyFive BrandMapp Top End Study 2017 released
The WhyFive BrandMapp 2017 Top End Study that annually tracks changes at the top of South Africa's wealth triangle has just been released... read
Social Media
Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Werner Lindemann

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services... read
Business
Business card replacement app Veza launches in SA
Business card replacement app Veza launches in SA

Gabriella Mulligan

Networking and business card replacement app Veza has launched in South Africa, aiming to make it easier to follow up with new contacts from business events... read
Photo by Rodion Kutsaev on Unsplash
Cell C hints at possible mergers and acquisitions
Cell C says consolidation among SA's telecommunications operators is "a real possibility", hinting that the mobile network operator may play a part in possible mergers or acquisitions... read
New business
  • Tribeca named 10th Street Media's PR partner - more info

More accounts  Submit a New account
New appointments
  • Dalukuthula Ngcobo joins Condriac - more info

More people  Submit a Person
Twitter bird white  Twitter
socialmedia2day
@socialmedia2day
The Social Media Bot Problem, and How the Latest Investigation is Bringing it into Focus https://t.co/ZfLpuVWSjA... https://t.co/8VgquplpIk
Digiday
@Digiday
What consulting firms have to solve to win at advertising: https://t.co/cDfkDFaV1Z
designindaba
@designindaba
Talking #graphicdesign as a tool for empowerment at #AGI 2017. https://t.co/XZEIR8k5RA
JeffreyHayzlett
More tweets  Follow

Jobs offered
Account/Project Manager - Somerset West
G Studio Branding Agency is looking for an account/project manager to join their team. An experienced and self driven individual with brand and consumer expertise. Read more >>


New events to diarise
Outside Insight: How AI is Transforming Corporate Decision Making - 20 Nov 2017, Johannesburg
Join Meltwater CEO Jorn Lyseggen and SA's top innovation experts on 20 November 2017 in JHB as we explore how artificial intelligence with transform corporate decision making. Read more >>



Outside Insight: How AI is Transforming Corporate Decision Making - 22 Nov 2017, Cape Town
Join Meltwater and SA's leading innovation experts in Cape Town on the 22 November 2017 as we explore how artificial intelligence is transforming Corporate decision making. Read more >>



TCHM Social Media Foundation Course
The Cheese Has Moved - 7 Nov 2017, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 9 Nov 2017 to 10 Nov 2017, Johannesburg


Creative Entrepreneur Seminar
Glowing Generation - 11 Nov 2017, Pretoria,


Creative writing and editing corporate publications
Institute for the Advancement of Journalism - 20 Nov 2017 to 24 Nov 2017, Johannesburg


Neuromarketing seminar 2017
KR - 22 Nov 2017, Cape Town


Mail & Guardian design thinking workshop
Mail & Guardian - 28 Nov 2017, Johannesburg



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Upcoming events
Mail & Guardian analytics for CRM
Mail & Guardian - 7 Nov 2017, Johannesburg


Your 2018 customer experience strategy and roadmap
Brandlove - 9 Nov 2017, Johannesburg


Cartoons

Noticeboards
School Leadership Forum
[Other] The School Leadership Forum will convene its last meeting for 2017 at CTICC to discuss strategies for leading and motivating educators
Character Building Holiday Programme
[Sponsorship] SAFE - Children are kept safe during school holidays through a stimulated and structured fun programme and fedfed two cooked meals with a mid-morning snack.

More noticeboards  Submit a Noticeboard
Quotes
Ricky Martin
"Ignore the ignorant."

More quotes  Submit a Quote
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