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Marketing & Media South Africa

New agencies form, online consumer trust divides

Top headlines this week:
  • Japan's media face the occupational hazard of 'death by overwork', with a ‘100-hour-a-month' overtime cap now in the works.
  • Juanita Pienaar finds out how the Demographica-Stein IAS partnership ushers in new growth in the African B2B market.
  • I also report back on one of my favourite sessions from Business of Design: Rob Stokes, chairman of Red & Yellow, explained the longevity of creative thinking and its use in not letting robots take your job with the rise of AI. Click here and here for other #BODCT overviews.
  • Kantar TNS' latest Connected Life research taps into the ‘consumer trust divide' for brands online globally, with insight into the SA consumer.
In case you missed it...
  • Research and insights abound this week, with Jessica Tennant reporting on the launch of Crimson Hexagon and YouKnow's social analytics-based consumer trends report.
  • On celebrating its 13th year, agency Ireland/Davenport shook things up by changing its name to Collective ID.
  • The King James Group has also brought together its digital agencies in Johannesburg and Cape Town to create a combined entity under the banner of King James Digital.
  • And Danette Breitenbach covered the #AmasaAwards2017, where Halo Advertising scooped the Roger Garlick Grand Prix for client Jacaranda's 'More music you love' campaign.
A busy week, as always. Click here to download your copy of our Youth Marketing Focus 2017 eBook, as curated by Louise Marsland, and keep us in the loop on your industry-specific news.

Leigh Andrews
Editor-in-Chief: Marketing & Media
.

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
'Death by overwork': occupational hazard for Japan's media
'Death by overwork': occupational hazard for Japan's media
read
Consumers in South Africa trust content and brands, but for how long?
Consumers in South Africa trust content and brands, but for how long?
[Issued by Kantar TNS]

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online... Read

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.
Demographica-Stein IAS partnership ushers in new growth in African B2B market

Juanita Pienaar

Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance... Read

Brux © -
#BODCT: Don't let robots take your job, boost your creative thinking!

Leigh Andrews

In addition to his role at Mirum and chairman of Red & Yellow, digital marketing pioneer Rob Stokes is father to four children under the age of five. Little wonder his thoughts often turn to their future and the impact of AI on the world as we know it. Here's why it's crucial to hone your creative thinking skills... Read


Entrepreneur Month
#EntrepreneurMonth: Handcrafting bespoke luxury experiences across Africa with the Holts
Handcrafting bespoke luxury experiences across Africa with the Holts

Cari Coetzee

Concepts Collection creates unforgettable luxury experiences. We chat to Christina and Richard Holt to find out how it all started and what it takes to run one of the leading luxury brands in SA... read
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AfricaCom
AfricaCom offers free passes for Cape Town event
AfricaCom offers free passes for Cape Town event
By registering for a free AfricaCom visitor ticket online, visitors can gain access to more than 450 exhibitors, masterclasses, plus an innovation hall packed with visionary insights on future tech trends... read
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Advertising
Hollard's new campaign gives insurance purchasers more reasons to celebrate
Hollard's new campaign gives insurance purchasers more reasons to celebrate

Issued by M&C Saatchi Abel

Purchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign... read
Havas scoops gold at AMASA 2017 Awards
Havas scoops gold at AMASA 2017 Awards

Issued by Havas Johannesburg

Havas walked away with a gold award at the Advertising and Media Association of South Africa (AMASA) 2017 Awards under the Pro Bono/Cause Related category for #SheLovesBeer... read
Regulatory shifts bring risks and opportunities for brands and media owners
Regulatory shifts bring risks and opportunities for brands and media owners

Werner Lindemann

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace... read
Design
Semiotics and the shift to 'strategic design': A sign of the times
Semiotics and the shift to 'strategic design': A sign of the times

Mike dos Santos

In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before... read
Business of Design speaker Q&A: Jonathan Deeb
Business of Design speaker Q&A: Jonathan Deeb

Jessica Tennant

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business... read
Exhibitions
Scan Display's solution to Cape Town water shortages
Scan Display's solution to Cape Town water shortages

Issued by Scan Display

In light of increased water scarcity in Cape Town, some businesses have decided to proactively find alternatives to relying on the overburdened municipal water supply - such as Scan Display... read
Media
Mindshare SA wins big at AMASA Awards 2017
Mindshare SA wins big at AMASA Awards 2017

Issued by Mindshare South Africa

Mindshare SA took home two Gold Awards at the annual AMASA Awards 2017, despite some seriously stiff competition... read
Ayanda Dlodlo extends tenure of three top acting SABC executives
Ayanda Dlodlo extends tenure of three top acting SABC executives

Bekezela Phakathi

The three acting executives at the SABC will remain in their posts until the vacancies are filled permanently... read
Mobile
Shyft crowned MTN Business App of the Year
Shyft crowned MTN Business App of the Year
At the 2017 MTN Business App of the Year Awards, which took place on Thursday, 12 October 2017, Shyft was named the overall winner... read
Springster, BBM Messenger launch Girl Talk in SA, Nigeria
Springster, BBM Messenger launch Girl Talk in SA, Nigeria
Springster, NGO Girl Effect's global mobile-first platform for vulnerable young women, has partnered with Creative Media Works (operating as BBM Messenger) to launch Girl Talk... read
OOH
Promoted content
Guerrilla IMC celebrates its 10th birthday with a new corporate identity
Guerrilla IMC celebrates its 10th birthday with a new corporate identity

Issued by Guerrilla IMC

Out-of-home media owner Guerrilla-IMC is celebrating its 10th birthday this year. Founded in 2007 by media entrepreneurs Neil Clarence and Daryl van Arkel, the company has grown into one of the most inventive and resilient players in the OOH space... read
Production
‘Made in Africa' content boosts African economies
‘Made in Africa' content boosts African economies
With revenue from Africa's pay-TV market sitting at $4.4 billion and expected to exceed $6 billion by 2021, the time is now to continue the momentum of content production as a significant economic booster for African economies... read
Radio
20in140: CapeTalk celebrates 20 years of talk radio in the Mother City
20in140: CapeTalk celebrates 20 years of talk radio in the Mother City

Issued by Primedia Broadcasting

CapeTalk, Cape Town's only talk radio station on the AM frequency, celebrates its 20th birthday this month... read
Recruitment
Tamara Wolpert promoted to general manager at specialist recruitment agency, Viv Gordon Placements
Tamara Wolpert promoted to general manager at specialist recruitment agency, Viv Gordon Placements

Issued by Viv Gordon Placements

Viv Gordon Placements (VGP), specialist recruitment agency, has announced the promotion of senior consultant, Tamara Wolpert, to the role of general manager... read
Research
2017 World Press Trends report released
2017 World Press Trends report released
At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report... read
Havas report explores consumers' attitude towards gender and gender equality
Havas report explores consumers' attitude towards gender and gender equality
Havas recently released the latest in its series of Prosumer reports, focusing on people's attitudes on gender and gender equality... read
TV
New DStv fibre solution for communal installations
New DStv fibre solution for communal installations
DStv customers who have a fibre optic network installed, can now get signal to their DStv decoders using this network with one centralised satellite dish for their whole estate, complex, or apartment block... read
Business
Kids are getting fatter
Kids are getting fatter
In the last forty years, the number of obese children and adolescents (aged five to 19 years) worldwide has increased tenfold... read
Melita Steele, senior environmental campaigner: Greenpeace Africa. Photo:
Greenpeace condemns plans for new nuclear power plant
Greenpeace Africa has responded with outrage to Eskom's announcement that it would be building and operating a nuclear power plant at Duynefontein, Western Cape... read
New business
  • Canvas adds Col'Cacchio to its clientele - more info

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Jobs offered
Sales Consultant - Stellenbosch
Stellenbosch University currently seeks to appoint a suitably qualified and experienced sales consultant (Ref. MHF/318/1017). Applications close 27 October 2017. Read more >>

Client Management/Administrator/Production Coordinator - Sandton
Mcore Productions is looking for a client management/administrator/production coordinator to manage our business television and radio platforms. Skilled in client service, administration, and exposure to media production. Read more >>


Back End Web Developer - Durban
Showcase your web skills and be noticed at Blue Juice Design (Pty) Ltd. Apply for our back-end web developer position. Send your CV to [[sandy@bluejuicedesign.com]]. Read more >>


New events to diarise
Writer Camp
Dreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman


2018 customer experience trends innovation workshop
Brandlove - 14 Feb 2018, Johannesburg


Adobe Creative Cloud
Multidimensions - 29 Mar 2018, Cape Town


Photoshop basic to intermediate
Multidimensions - 4 Apr 2018, Cape Town


InDesign Pro Skills
Multidimensions - 6 Apr 2018, Cape Town


Upcoming events
POPI Conference
McNaughton Events - 19 Oct 2017, Durban


Quotes
Oscar Wilde
"A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world."

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