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Marketing & Media South Africa

Lang's leaving and Vodafone rebrands globally

It's been a bumper week for industry news. First up, I got the scoop on Graham Lang leaving the SA creative industry in good hands when he leaves SA for Canada come end-November. Currently the country's sixth-best CCO as per the recently revealed Loeries Rankings. He lets us in on Y&R SA and Africa's success under his leadership, provides a temperature check on the SA creative industry overall, and shares his views on what the future holds.

Our #LoeriesRankings2017 interview series featuring top-ranked agencies and creatives kicks off later this week. We also have the full list of winners from the New Generation Social & Digital Media Awards 2017. They honour South African creative teams and individuals for their innovative use of social and digital media and technology, which helps promote organisations and brands in groundbreaking ways.

If you'd like your agency's name in the spotlight, best you take note of the fact that the IAB Bookmarks 2018 entries are now open until 3 November, with this year's focus on embracing diversity across the board of the digital media industry. Get your entries in ASAP!

Jessica Tennant also got inside information on Vodafone's global brand relaunch. This marks the biggest repositioning in the brand's 33-year history. Nyimpini Mabunda, chief officer of the Consumer Business Unit at Vodacom Group Limited, shares the impact of this change.

Tennant continues her Q&A series with the speakers set for this year's two-day Business of Design conference. Next up is Yehuda Raff, founder and director of iPartners Africa, on what he loves most about being in the ‘business of design' and what he'll be sharing during his Cape Town session taking place later this week, with Johannesburg attendees experiencing a different lineup next week. If you've not yet booked your tickets, act fast as our readers qualify for a R450 discount. Just email Tracy@businessofdesign.co.za with ‘Bizcommunity' as the subject.

Last week saw the launch of the Establishment Survey (ES), run by the Broadcast Research Council (BRC) in conjunction with the Publishers Research Council. Danette Breitenbach spoke to Peter Langschmidt, the PRC's lead research consultant, about how new segmentation of Social Economic Measures (SEM) used by the ES provide a much more accurate reflection of the profile of South Africans and reflects the massive income inequality that exists in the country.

We continue our EntrepreneurMonth coverage and encourage you to check in regularly for tips and tricks from the best of the best.

Lots to learn from and look forward to. Here's to another productive week!

Leigh Andrews
Editor-in-Chief: Marketing and Media


Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Image © Jan Verboom, photographer at Roodebloem Studio.
Graham Lang on leaving the SA creative industry in good hands
[Leigh Andrews] This year's 6th-ranked CCO according to the just-revealed Loeries Rankings, Graham Lang is off to Toronto from end-November... read
Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Jessica Tennant

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history... Read

Peter Langschmidt, the PRC's lead research consultant.
The Establishment Survey, a foundation for a brave new world

Danette Breitenbach

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa... Read

Business of Design speaker Q&A: Yehuda Raff
Business of Design speaker Q&A: Yehuda Raff

Jessica Tennant

Business of Design (BoD) is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business... Read

Marketing
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Lauren Durant, Issued by Isilumko Activate

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets... read
Penquin, Spitfire and Suzuki SA win big at New Generation Awards
Penquin, Spitfire and Suzuki SA win big at New Generation Awards

Issued by Penquin

Spitfire Inbound, Penquin and Suzuki SA won gold in the ‘Best Revenue Marketing Campaign/Event' and ‘Best Marketing Automation Campaign' categories at the recent New Generation Awards... read
Airport lounges: golden territory for marketing your brand
Airport lounges: golden territory for marketing your brand

Greg Kilfoil

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers... read
CRM
Trevor Hardy
Could frictionless commerce take away from the shopping experience?
The reduction of friction in transactions may appear to be adding value, but it could be taking away from the shopping experience, says The Future Laboratory's Trevor Hardy, who's seeing a move towards the reduction of human interaction, from self-service to fridges that buy your groceries for you... read
CSI
New CSI knowledge hub launched
New CSI knowledge hub launched
Social investment consultancy Trialogue has launched an online resource portal offering learnings and lessons on socio-economic development from SA companies... read
Digital
Four ways the blockchain is relevant
Four ways the blockchain is relevant

Mariam Nishanian

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing... read
Direct Marketing
On the Dot provides clients the opportunity to explore township market
On the Dot provides clients the opportunity to explore township market

Issued by On the Dot

On 20 September, On the Dot arranged a tour in Vosloorus township to give advertisers an opportunity to visit the homes of their main market and ask them questions... read
Entrepreneurship
Promoted content
A big boost for African entrepreneurship
A big boost for African entrepreneurship

Issued by Global Entrepreneurship Network

Empowering an entrepreneurial spirit is undeniably a key driver to contribute towards job creation and to help secure Africa's economic future. 22 On Sloane is the ideal all-in-one space for entrepreneurs, startups and inventors to initiate, create and innovate... read
Mobile
The rise of Wumdrop
The rise of Wumdrop
The 2017 MTN App of the Year Awards is currently underway, with the gala awards event scheduled to take place on 12 October... read
Newspapers
Picture:
Business Day wins Press Council appeal about Trillian article
On Friday, Business Day won an appeal against a ruling by the Press Council for a story published on April 26 about financial advisory firm Trillian... read
Contact is the winner of the Best Corporate Publication award.
SA Publication Forum's competition honours top corporate publications
Contact, staff newspaper of the City of Cape Town was awarded Best Corporate Publication at an award ceremony held in Johannesburg last week. read
Research
Cienpies Design © -
Advertising effectiveness has been captured by ‘liking'

mike broom

Whatever has happened to the idea of advertising effectiveness? read
Sponsorship
Levergy wins big at New Generation Awards
Levergy wins big at New Generation Awards

Issued by Levergy

Sport and entertainment communications agency Levergy continued a stellar 2017 after taking home seven trophies at the recent New Generation Awards... read
Business
Let's talk about fat - from a plastic surgeon's perspective: part 1
Let's talk about fat - from a plastic surgeon's perspective: part 1

Frank Graewe

In both developed and developing countries, obesity has reached epidemic proportions, and is the leading cause of preventable death... read
Minister of public enterprises, Lynne Brown. Photo: SA Breaking News
Eskom says pay back the money
Eskom has asked McKinsey and Trillian Capital to pay back the money it says was unlawfully paid to them... read
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