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Marketing & Media South Africa

Media outlook and consumer spend insights

We hope your shortened work week is off to a good start. It's certainly been a busy one for us, with last week's release of PWC's entertainment and media outlook 2017 to 2021. With this edition's focus on the African perspective, it foresees content and distribution moving aside as user experience takes centre stage.

Customer experience was also front and centre at the inaugural South African Mastercard SpendingPulse Report, with Danette Breitenbach reporting that world's spending trends have changed dramatically as a result of the recession. Marketers and brands alike would do well to read her overview to guide their decision-making processes going forward.

Switching tack to creativity, Jessica Tennant chatted to M&C Saatchi Joburg Group chairman Jerry Mpufane, on his new role as jury president for the IAB Bookmark Awards. Now celebrating their 10th year of ‘rewarding excellence in digital', Mpufane lets us in on how the digital landscape has evolved since the Bookmarks inception a decade ago, as well as what to look forward to in 2018.

Then, tying back to our #InnovationMonth theme, Tennant also found out more about what went into the personalised video bot functionality rolled out by digital agency Liquorice for new client Avon, using Facebook Messenger to launch the beauty brand's Mark Liquid Lip Matte product range.

Angie White also provides part two of her three-part interview with Tonya Khoury of ROI Africa into the media monitoring industry. This week Khoury explains the algorithms she uses, as well as live sentiment tracking and big content. She says the so called 'Trump Train' was a good example of this, where Trump's electioneering was based on the perceptions of American voters as aggregated by social media.

Rounding things out, I spoke to Angelika Kempe, executive consultant at AdOps Value, about the impact of the American Newspaper Association's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it, as many inflate bids from independent production houses so they can route jobs to their in-house production shops. While the report is American, Kempe says South African marketers should definitely take note.

The 2017 Financial Mail AdFocus Awards finalists have also been revealed. Special awards and overall winners will only be announced at the event, which takes place on 22 November.

Keep an eye out for updates on all this and more!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
2017 FM AdFocus Award finalists revealed!
2017 FM AdFocus Award finalists revealed!

The 2017 Financial Mail AdFocus Awards finalists have been revealed, with 21 agencies making the cut across six agency categories and a further eight finalists from two media agency categories so far... Read

How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Ilse van den Berg

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town... Read

Angelika Kempe
#InnovationMonth: How to really save money on production costs

Leigh Andrews

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it... Read


INNOVATION MONTH
#InnovationMonth: Time for investors to focus on SA healthtech, not fintech - Havaic
Time for investors to focus on SA healthtech, not fintech - Havaic

Gabriella Mulligan

Investors in the South African ecosystem should stop focusing solely on fintech innovation, and look to making more healthtech investments... read
#InnovationMonth: The Joinery's journey to create a sustainable future for fashion
The Joinery's journey to create a sustainable future for fashion

Lauren Hartzenberg

Cape Town-based ethical fashion and lifestyle brand, The Joinery, is trailblazing the local sustainable business scene... read
Read more

Focus on Youth Marketing
#YouthMarketing: The importance of brand “Me”
The importance of brand “Me”

Louise Marsland

Student Village released research earlier this year that looked at what students spend their money on... read
#YouthMarketing: Why are businesses so obsessed with Gen Y?
Why are businesses so obsessed with Gen Y?

Shlomo Ben-Hur

How well do businesses really understand millennials and what are their perceptions based on? Finding the data to plug the generation gap... read
Read more
Design
Clover Duo - Double the goodness
Clover Duo - Double the goodness

Issued by Just Design

Don't recognise the name? Most of us will know this product as Danao - Clover's fruit and yoghurt flavoured dairy mix. The Just Design JHB team was tasked with giving the brand a much-needed upgrade and a brand-new name - Duo... read

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Digital
Arc Interactive nominated for five New Generation Awards
Arc Interactive nominated for five New Generation Awards

Issued by Arc Interactive

Arc Interactive Digital Agency has been shortlisted for four New Generation Social and Digital Media Awards and an added nomination for overall social and digital corporate winner... read
R-Squared Digital - proud sponsors of The New Generation Social and Digital Media Awards
R-Squared Digital - proud sponsors of The New Generation Social and Digital Media Awards

Issued by R-Squared Digital SA

R-Squared Digital is partnering with the New Generation Social and Digital Media Awards... read
Secure your site for Google or prepare to lose leads
Secure your site for Google or prepare to lose leads

Issued by BlueMagnet

Google announced that on 17 October 2017 all non-HTTPS websites should prepare to see a significant drop in rankings, user engagement, website enquiries and revenue... read
Amnet Synergy industry first partnership with Amnet programmatic specialist and The SpaceStation
Amnet Synergy industry first partnership with Amnet programmatic specialist and The SpaceStation

Issued by The SpaceStation

Amnet and The SpaceStation have formed a partnership to drive increased efficiencies, effectiveness and efficacy in their programmatic buying relationship to benefit the Amnet client set... read
Mobile
Adding augmented reality to existing apps made easy
Adding augmented reality to existing apps made easy

Issued by NMPi Labs

The interest in the augmented reality (AR) advances of the new iPhones has the internet buzzing. However, many digital professionals remain uncertain on how to include it into their existing offerings... read
Research
Experiences are the new black
Experiences are the new black

Danette Breitenbach

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences... read
Sales
QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania
Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry... read
Social Media
Woolworths - named third-best social media platform on the continent
Woolworths - named third-best social media platform on the continent

Issued by TMI (The Media Image)

TMI's client, Woolworths, has been named by Ornico and Africa Brand Index as the third-best social media platform on the continent and the best retail social media platform... read
Business
Chivas Venture 2018 open for entries
Chivas Venture 2018 open for entries
Chivas Venture entails a global search for the next generation of business trailblazers that want to change the world for the better, with $1m up for grabs. The 2018 edition is now open for entries... read
New business
  • 20 clients in 18 months for Watson Ferguson - more info

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New appointments
  • Fathima Beckmann named VIMN Africa director of communication - more info

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Jobs offered
Marketing Manager - Johannesburg
Do you have proven experience as a marketing manager and are looking to step in to a new challenge with a leading supplier to the automotive OEM and aftermarket channels. Read more >>

Africa Communications Coordinator - Johannesburg
350.org Africa is looking for an experienced, skilled and energetic regional communications coordinator. Read more >>


New events to diarise
Social media workshop
Women of Substance SA - 30 Sep 2017, Cape Town


Photoshop, Lightroom Combo Course
Orms Cape Town School of Photography - 3 Oct 2017 to 31 Oct 2017, Cape Town


Copy-editing for electronic publications
Enterprises University of Pretoria - 5 Oct 2017 to 6 Oct 2017, Pretoria


Customer journey mapping jam session
Brandlove - 27 Oct 2017, Cape Town


Writer Camp
Dreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman


Upcoming events
Mail & Guardian Corporate Reputation Management
Mail & Guardian - 28 Sep 2017, Johannesburg


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