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Marketing & Media South Africa

Digital is now and it's time to focus on women in leadership

Last week's #DigitalMarketing special report, curated by Louise Marsland, featured the likes of Facebook's Nunu Ntshingila, who explains how to turn mobile video into a marketing star for your business and Platinum Seed's recently appointed design director, Ally Behr, who explains how artificial intelligence is dominating conversations.

Our top news story was that of Liquorice winning the Avon account. Following an extensive and competitive pitch, the digital marketing agency was appointed Avon South Africa's digital and social media agency of record. Founder and CEO Miles Murphy looks forward to growing the brand's direct sales model.

There's a lot going on in terms of events, with the wrap of our Cannes Lions Case Studies 2017 in Cape Town last week. Leigh Andrews sums up the South African experience and unmissable key learnings from this year's Festival, with tips to create work with a better shot of taking home a Lion next year. Put simply, "make sure it has a clear brief and purpose, is innovative, and doesn't mistake the tech for the idea." For more, watch some of this year's winning campaigns and learn from the best!

Then, as far as upcoming events go, we're looking forward to the Standard Bank Top Women Conference taking place on 16-17 August, which will have a special focus on digital, based on the notion that digital prowess is no longer the domain of men in that the so-called ‘glass ceiling' has been replaced by a digital stratosphere. The conference ties in well with the bank's latest campaign, ‘What's your next?', which is about utilising data, technology and service excellence to reconnect with its customers in a way that acknowledges that they're unique individuals, regardless of gender, with their own unique aspirations and ambitions, in an effort to partner with them on their journey to achieve their ‘next' whatever it may be. Follow our #NewCampaign feed for more.

And of course, on the back of this, it's just a couple of weeks until the Loeries. Leigh Andrews rounds off her jury president interviews with Keith Cartwright, executive creative director at BSSP (the largest independent advertising agency in California), which is fitting as gender equality comes under the spotlight this Women's Month as he's known for his work on Lego's stereotype-breaking #KeepBuilding campaign.

“The work we did for Lego was a reminder that gender has nothing to do with one's ability to grow and learn. When we celebrate any segment in our society, it's a constant reminder that those segments are generally forgotten,” he said. Something to ponder as we enter into Women's Month...

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BizToday's top stories
Nurock, Clerke, Ehlers, McManus, Andrews, Lees-Rolfe as snapped by Terry Levin.
#CannesLions: The 2017 SA experience and unmissable key learnings
[Leigh Andrews] SA attendees at Cannes Lions 2017 share their experience of the ultimate Festival of Creativity and tips to create work with a better shot of taking home a Lion next year: Make sure it's cause-related, has a clear brief and purpose, is risky, and doesn't mistake the tech for the idea... read
Disruption anticipated at Standard Bank Top Women Conference
Disruption anticipated at Standard Bank Top Women Conference
[Issued by Topco Media]

What's your next? As an entrepreneurial, ambitious woman, the best place to answer that question is at the must-attend event this Women's Month: the 2017 Standard Bank Top Women Conference... Read

EXCLUSIVE: Liquorice wins Avon account
EXCLUSIVE: Liquorice wins Avon account

Following an extensive and competitive pitch, digital marketing agency Liquorice has been appointed Avon South Africa's digital and social media agency of record... Read

Loeries 2017 Outdoor and OOH president Keith Cartwright.
#Loeries2017: Jury president jabber with Keith Cartwright

Leigh Andrews

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California... Read


WOMEN'S MONTH
Is it only the “Nasty Woman” who can break the glass ceiling?
Is it only the “Nasty Woman” who can break the glass ceiling?

Lauren Durant

Lauren Durant writes about her approach when it comes to tackling the system that prevents women from getting the jobs they deserve and says it includes adopting new behaviours... read
Read more

CSI Month
CSI Month
#CSIMonth: Utilising CSR to create communities that thrive
#CSIMonth: Utilising CSR to create communities that thrive

Lauren Hartzenberg

Diageo SA sees itself as having a responsibility to ensure that its people, its suppliers, and the communities around its operations thrive as a result of the business... read
Read more
Marketing
Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa
On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team... read
Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable. read

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Advertising
Debonairs Pizza takes it to a new level
Debonairs Pizza takes it to a new level

Issued by FCB Africa

Debonairs Pizza, South Africa's most satisfying fast-service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it' to a new level with another television commercial... read
Nontokozo Madonsela
#NewCampaign: Standard Bank's next

Jessica Tennant

Through its current ‘What's your next?' integrated campaign, Standard Bank Personal and Business Banking South Africa (PBBSA) seeks to reconnect with its customers in a way that acknowledges that they're unique individuals with their own unique aspirations and ambitions, in an effort to partner with them on their journey to step up to their ‘next'... read
Branding
South African brands overcome unstable conditions, growing 3%
South African brands overcome unstable conditions, growing 3%
The latest Brand Finance Africa top 50 valuable brands in SA have been announced, indicating that despite the recession, political instability and a higher unemployment rate, the total value of brands has increased 3% year-on-year... read
Digital
Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales... read
Media Freedom
AmaBhungane condemns BLF disruption at #GuptaLeaks media gathering
AmaBhungane condemns BLF disruption at #GuptaLeaks media gathering

Kgaugelo Masweneng

The amaBhungane Centre for Investigative Journalism on Friday condemned an interruption by the lobby group Black First Land First (BLF) at their town hall event in Braamfontein, Johannesburg, on Thursday... read
Production
Howard Audio swings into action with First Choice
Howard Audio swings into action with First Choice

Issued by Howard Audio

Howard Audio was recently commissioned by Boomtown to compose a big band swing piece for Woodlands Dairy's new TV campaign for its product, First Choice “It's All Good”... read
International
The New York Times reported it swung to profit in the past quarter on gains in digital subscriptions and online advertising |
Subscription gains help put NY Times in profit column
NEW YORK - The New York Times Co. said on Thursday gains in paid digital subscriptions and stronger online advertising revenues helped the newspaper swing to profit in the second quarter... read
More International
Business
Five years for careless doctor
Five years for careless doctor

SIBONGILE MASHABA

Emalahleni gynaecologist Danie van der Walt was yesterday sentenced to five years in jail for culpable homicide after one of his patients died after giving birth... read
Jobs offered
Account Executive - Cape Town
Fishgate Advertising (through-the-line agency) requires the services of an energetic account executive to help manage accounts across the agency. Read more >>



Brand Manager - Talent/Employment - Johannesburg
Leading financial services company looking to employ a brand manager - talent and employer. Must have experience in planning and developing employer brand and recruitment communications and events. Read more >>

Senior Sales Manager - Dubai
Join one of the biggest global magazine brands within a leading media group in the UAE! Tax free, attractive salary in a dynamic, creative environment! Read more >>


Executive PA - Johannesburg
Group Africa Marketing, comprising EXP, LIVE+, TheGrind PR and Turnkey is looking for an experienced, organised, confidential executive PA to assist the CEO with personal tasks and business requirements. Read more >>


New events to diarise
Introduction to web design short course
Vega School - 31 Jul 2017 to 20 Nov 2017, Johannesburg | 31 Jul 2017 to 20 Nov 2017, Durban | 1 Aug 2017 to 9 Nov 2017, Cape Town


Introduction to copywriting for brands short course
Vega School - 7 Aug 2017 to 13 Nov 2017, Durban


Brand and Marketing Management Short Course
Vega School - 14 Aug 2017 to 11 Dec 2017, Johannesburg | 16 Aug 2017 to 29 Nov 2017, Pretoria


Video for the Photographer Short Course
Vega School - 15 Aug 2017 to 3 Oct 2017, Johannesburg | 15 Aug 2017 to 3 Oct 2017, Cape Town | 15 Aug 2017 to 3 Oct 2017, Durban


Upcoming events
Red & Yellow Executive Education Series - Social Media for Leadership with Cerebra - 2 Aug 2017 to 3 Aug 2017, Cape Town
The Red & Yellow Executive Education Series presents 'Social Media for Leadership' with Cerebra, teaching today's business leaders about their role on social media, brand thought leadership at minimal risk. Read more >>

Marketing to Low-Income Consumers - 2 Aug 2017, Stellenbosch
How to reach, connect with and serve people in poor communities! This unique seminar will help marketers to better understand and connect with shoppers at the Base of the Pyramid. Read more >>

Proofreading and editing
PRISA - 2 Aug 2017 to 3 Aug 2017, Johannesburg


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