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Marketing & Media South Africa

SA's Cannes Lions 2017 success and paving the way for new world leadership

Just a week later and the dust has settled on Cannes Lions 2017. We have a full list of the total tally per SA agency as well as all the winners - most importantly, Ogilvy Joburg scooped up the radio Grand Prix for its KFC Double down ‘Sad Man Meal' campaign, as well as SA's first director to win a Grand Prix. This went to Egg Films' director Terence Neale for Adidas Originals 'Original is Never Finished', largely shot in South Africa for New York agency Johannes Leonardo with RSA Films, and taking home top honours in the ‘Entertainment for Music' category. Egg Films' Dan Mace also won his third Young Director Award in two years, with Silver in the Broadcast category for the Here's To The Us In Every Tusker ad he directed in Kenya with Groundglass for Net#work BBDO. While the official Cannes Festival of Creativity week is over we'll still be featuring SA's top performers for their secrets to success. Visit our Cannes Lions special section for all the latest updates!

With advertising success top of mind, market research specialist Mike Broom explains a new measurement paradigm that is ideal for ad testing as it demystifies exactly which dimensions to measure through a practical, accurate and innovative method.

Broadening the scope to media innovation, Jessica Tennant chats to philosopher, Kaya FM radio host and writer Kojo Baffoe, newly announced editor of the Afropolitan magazine. Click through for what he envisions in the next chapter of the magazine as well as what ended his dream of running in the Olympics and curious policy of reading for a minimum of 15 minutes every night before going to bed - reading several books at the same time as he does.

Switching focus to marketing leadership in the new world, Danette Breitenbach reports back on Dr Andrew Brough's (a chartered marketer CM(SA) and international leadership and organisational development expert) session at the recent recent Marketing Association of South Africa masterclass. Click through for the four styles of influence and why these are important as we move from brand to reputation leadership.

We also continue our #YouthMonth content focus - Charles Siboto writes: “...adults are breaking the world and this #YouthMonth I think it's appropriate to share some good news of young people getting their #hustle on, improving their lives and that of their communities.” Lots to learn from and reflect on as we move towards the second half of the year.

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BizToday's top stories
#CannesLions2017: All the South African winners!
#CannesLions2017: All the South African winners!
The 64th annual Cannes Lions Festival of Creativity came to an end on 24 June 2017, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall read
Petro Kuprynenko © -
A new measurement paradigm that is ideal for ad testing

mike broom

One of the difficulties of advertising research is to determine the dimensions to measure. Read

#Newsmaker: Kojo Baffoe the Afropolitan
#Newsmaker: Kojo Baffoe the Afropolitan

Jessica Tennant

The Afropolitan recently celebrated its 50th edition with a gala evening where publisher Sean Press announced philosopher, Kaya FM radio host and writer Kojo Baffoe the new editor of the magazine. Read

(c) Kheng Ho Toh -
Marketing leadership in the new world

Danette Breitenbach

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers... Read

Cannes Lions
Dan Mace becomes first South African to win three Young Director Awards at Cannes
Dan Mace becomes first South African to win three Young Director Awards at Cannes

Issued by Egg Films

Egg Films' Dan Mace won his third Young Director Award in two years at Cannes Lions, a South African record... read
Film Lions Gold Lion winner 'Pre Joy' by Ogilvy Joburg for Cadbury.
#CannesLions2017: Film Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Film Lions award ceremony on its final night, 24 June 2017, with another Gold Lion coming home to SA... read
Fearless Girl - © . Image labelled for non-commercial reuse.
#CannesLions2017: Titanium Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Titanium Lions award ceremony on its final night, 24 June 2017... read
Screenshots from the Grand Prix-winning 'Boost Your Voice', as well as Gold-winning 'We're the Superheroes' and 'Child Replacement Programme'.
#CannesLions2017: Integrated Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Integrated Lions award ceremony on its final night, 24 June 2017... read
#CannesLions2017: Radio Lions winners!
#CannesLions2017: Radio Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Radio Lions award ceremony on 23 June 2017, with SA walking away with the Grand Prix and lots of metal... read
Screenshots from SA's three Bronze winners and the Grand Prix for Film Craft.
#CannesLions2017: Film Craft Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Film Craft Lions award ceremony on 23 June 2017, with three SA entries casting a Bronze glow... read
The Grand-Prix winning 'Real-Time Virtual Reality Experience' for Björk's NotGet
#CannesLions2017: Digital Craft Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Digital Craft Lions award ceremony on 23 June 2017... read
Grand Prix-winning 'Van Gogh's Bedrooms: Let Yourself In.
#CannesLions2017: Creative Effectiveness Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Creative Effectiveness Lions award ceremony on 23 June 2017... read

Youth Month
#YouthMonth: Providing opportunities for young performers, Q&A with Artscape's Marlene Le Roux
#YouthMonth: Providing opportunities for young performers, Q&A with Artscape's Marlene Le Roux

Ruth Cooper

We got in touch with Artscape's CEO, Marlene le Roux to find out how the Youth Month Festival is progressing and how the arts can help uplift young communities. read
Read more
Design
Leading Edge thinking from Hunter's
Leading Edge thinking from Hunter's

Issued by Just Design

When one of South Africa's largest cider brands wanted to launch their new cider with hop extract, Edge, to the market they turned to packaging specialists, Just Design, to deliver them a premium stand-out design... read
Digital
Digital marketing in the 21st century
Digital marketing in the 21st century

Boris Dzhingarov, Issued by Monetary Library

Digital marketing is moving quicker than ever - the online world is changing even as we speak. Let's take a look at a few of the strongest undercurrents in today's marketing landscape... read
Labotec turns to Ripple Digital for their new online presence
Labotec turns to Ripple Digital for their new online presence

Issued by Ripple Digital

Labotec, an established provider of scientific instruments to the African continent, wanted to ensure that their new web presence positions them at the forefront when looking for preferred suppliers... read
Promoted content
DQ&A has a new look and feel!
DQ&A has a new look and feel!

Issued by DQ&A

DQ&A is proud to announce that along with its new corporate identity, the company will be focusing on its digital marketing technology and consultancy services, as well as launching new training and education programmes... read
Entrepreneurship
Allen Ambor, founder and executive chairman of Spur Corporation.
Spur founder Allen Ambor's tough love approach to business

Lauren Hartzenberg

Iconic SA restaurant chain, Spur Steak Ranches, will be 50-years-old in October this year and has grown into an internationally-recognised brand... read
Exhibitions
Could architainment lure consumers back to shopping centres?
Could architainment lure consumers back to shopping centres?
Developers, architects and shopping centres are under increasing pressure, due to the rise of ecommerce, to draw customers back to the physical retail environment... read
Magazines
Ndalo Media presents its first edition of Elle magazine!
Ndalo Media presents its first edition of Elle magazine!

Issued by Ndalo Media

Having launched 10 years ago with the sole purpose of positively impacting lives, Ndalo Media officially presents the first issue of Elle magazine published under the company... read
Media
Greg Marinovich and Zakes Mda
Sunday Times Literary Awards 2017 winners announced
This year's winners of the Sunday Times Literary Awards, in association with Porcupine Ridge, were announced on Saturday night, 24 June at Tiso Blackstar Group's (formerly Times Media) new office venue at Hill on Empire in Parktown, Johannesburg. read
Image credit:
Naspers records full-year revenue up 3% to $6.1bn

Robert Laing

The $3.25bn sale of Polish online auction site Allegro in October and other disposals helped Naspers nearly triple its aftertax profit for the year to end-March... read
Court reverses media blackout in Karabo Mokoena murder case
Court reverses media blackout in Karabo Mokoena murder case

Naledi Shange

The Johannesburg Magistrate's Court has rescinded its order that had barred the media from reporting on the bail application proceedings of Sandile Mantsoe, accused of murdering his lover, Karabo Mokoena... read
Production
LED lamp market projected to grow more than 12-fold: Film industry set to benefit
LED lamp market projected to grow more than 12-fold: Film industry set to benefit

Issued by Mediatech Africa

LED lighting has been used for over 10 years in the architectural and building industry, but with developments in light-emitting diode technology, there's been a quiet but steady lighting revolution in the film industry over the last five years... read
Social Media
Image courtesy of CNN
Zuckerberg on Facebook's new mission statement
CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. They chat about the company's new mission statement, political divisions, democracy, and internet access... [video] read
Dzmitry Kliapitski ©
Liability problems for WhatsApp admin users
WhatsApp group admins could be held liable for defamatory content that is shared in the group, following case in India... read
Business
Image source:
World mayors urge G20 leaders to 'save the planet'
Dozens of city mayors from around the world - including Washington, Berlin, Paris, Tokyo and Sydney - on Monday, 26 June, called on G20 leaders to stick to their commitments on tackling climate change... read
New business
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Executive - Corporate Development - Johannesburg
Full-time position for an Executive: Corporate Development available in our Bryanston office. Join an existing dynamic team at USB Executive Development. Read more >>

New events to diarise
Creative Writing in PR
Provox Centre for Public Relations & Communication - 26 Jun 2017 to 27 Jun 2017, Johannesburg | 30 Oct 2017 to 31 Oct 2017, Johannesburg


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NES Consulting - 12 Jul 2017 to 14 Jul 2017, Johannesburg


Social media marketing
PRISA - 26 Jul 2017 to 27 Jul 2017, Randburg, Johannesburg


PRISA: Creative writing for the media
PRISA - 15 Aug 2017 to 17 Aug 2017, Johannesburg



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