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Marketing & Media South Africa

BizToday's top stories
Why you need design systems for social media
Why you need design systems for social media

Ernst Lass

With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe? Read

Myles McDonald, composer and producer at Hey Papa Legend.
The producers' wrap: Myles McDonald of Hey Papa Legend

Leigh Andrews

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is Myles McDonald of Hey Papa Legend... Read

Victor Zastolskiy © -
How emotion affects advertising

John Laurence

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication... Read

LOERIES CREATIVE WEEK DURBAN
Loeries add Facebook Challenge to Student Awards
Loeries add Facebook Challenge to Student Awards
A new category, the Facebook Challenge has been added to Loeries Africa Middle East's Student Awards... read
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New Campaigns
New Campaigns
#NewCampaign: Stop the Cycle
#NewCampaign: Stop the Cycle
The Huffington Post SA partnered with Native VML to come up with an engaging way to highlight the increased socio-economic and environmental impact of consumerism, and send a clear message to industries and manufacturers that need to be held accountable... read
#NewCampaign: Him, Her & Me
#NewCampaign: Him, Her & Me
In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life. read
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Branding
How ready are you to turn on your brand's packaging?
How ready are you to turn on your brand's packaging?

Issued by Stratcom

As the world is getting smarter, so is packaging. Exciting technologies, such as augmented reality (AR), enable even a humble box to entertain or inform the consumer in ways that are both magical and pragmatic... read
Ayanda Mbanga Communications is the Can-Do Company
Ayanda Mbanga Communications is the Can-Do Company

Issued by AMcomms

Ayanda Mbanga Communications has entered an exciting new era! CEO, Ayanda Mbanga explains the new direction, fresh approach and services... read
Cinema
Film producer and director, Stefano Tealdi
DFM presents pitching programme
10 South African emerging filmmakers will receive the opportunity to hone their pitching skills, presented by the pitching programme, Jumpstart at the Durban FilmMart (DFM)... read
CSI
Alliance Media celebrates Africa Day
Alliance Media celebrates Africa Day

Issued by Alliance Media

On Africa Day 2017, Alliance Media has decided to showcase how they embody the African spirit by making a pledge to plant 5,000 trees across African countries... read
Digital
New innovation firsts for BMW SA
New innovation firsts for BMW SA

Issued by Dentsu Aegis Network

With the growing consumer trend of using more than one screen while watching television, Vizeum has brought TV sync technology to South Africa... read
Blogging as a business owner: How to get started
Blogging as a business owner: How to get started

Issued by Monetary Library

Storytelling is now an essential part of internet marketing. Internet marketing campaigns no longer focus on pop-up ads and hard-sell content. Today, internet marketing is more about building relationships with an audience... read
PR & Communications
Bonfire Media takes top spot
Bonfire Media takes top spot

Issued by Mbongiworks

Consumer PR and digital PR specialists Bonfire Media continued their winning ways at the 2017 Prisms taking home the Silver Award for their Hellmann's Rock Your Burger PR campaign for the Unilever mayo brand... read
Production
Howard Audio picks up two D&AD and two One Show awards
Howard Audio picks up two D&AD and two One Show awards

Issued by Howard Audio

Howard Audio's work was recently recognised in New York and London, with the BMW radio campaign winning an award at The One Show, and a Cadbury's online campaign picking up two D&AD Pencils... read
Promotions
Don't box me in, says soapie star
Retail
Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

Lauren Hartzenberg

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth... read
Sponsorship
Mega8 partners with Ginx TV in broadcast deal
International
South Africa wins at Inma Global Media Awards
South Africa wins at Inma Global Media Awards
40 Inma Global Media Awards winners were unveiled at the annual awards ceremony in New York this week and South Africa's Independent Media was amongst the winners... read
International media groups to discuss fighting fake news
International media groups to discuss fighting fake news
A two-day conference will be held by Wan-Ifra and The Straits Times on fighting fake news on 19-20 June 2017 at the Singapore Management University... read
More International
Business
SA lagging in female representation at executive level
SA lagging in female representation at executive level

Michelle Gumede

Only 2.2% of JSE-listed companies have female CEOs and SA lags behind on female representation at the executive level, according to a Bain & Company report released on Wednesday, 24 May... read
New business
  • TCC to manage Sasol's retail account - more info
  • 3Verse wins Captain Morgan account with Diageo SA - more info

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New appointments
  • Citwa to replace Du Plessis in Algoa FM's early morning slot - more info

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Jobs offered
Senior Copywriter - Johannesburg
Experienced and passionate copywriter sought for creative team at experiential agency, Mbongiworks and amplification sister company, Bonfire Media Read more >>


New events to diarise
Red & Yellow Executive Education Series - The Art of Presenting Data with Missing Link - 21 Jun 2017 to 22 Jun 2017, Cape Town
'The Art of Presenting Data' with Don Packett of Missing Link kicks off the Red & Yellow Executive Education Series - designed to give today's leaders the skills for tomorrow. Read more >>



Red & Yellow Executive Education Series - Strategic Decision Making with Wayne Borchardt - 5 Jul 2017 to 6 Jul 2017, Cape Town
Red & Yellow Executive Education Series presents 'Strategic Decision Making' with Wayne Borchardt. The ideal workshop for today's leaders who need to make strategic decisions for their teams and businesses. Read more >>



Red & Yellow Executive Education Series - Cost Saving with Software Robots with EY - 19 Jul 2017 to 20 Jul 2017, Cape Town
Red & Yellow's Executive Education Series presents 'Cost Saving with Software Robots' with EY - what executives need to know about the impact of robotics process automation on business. Book now. Read more >>



Red & Yellow Executive Education Series - Social Media for Leadership with Cerebra - 2 Aug 2017 to 3 Aug 2017, Cape Town
The Red & Yellow Executive Education Series presents 'Social Media for Leadership' with Cerebra, teaching today's business leaders about their role on social media, brand thought leadership at minimal risk. Read more >>



Red & Yellow Executive Education Series | Mindful Leadership in Action with Jack Hammer - 16 Aug 2017 to 17 Aug 2017, Cape Town
The Red & Yellow Executive Education Series presents 'Mindful Leadership in Action' with Jack Hammer, giving today's leaders the mindfulness-based tools they need to transform engagement and productivity. Read more >>



Red & Yellow Executive Education Series - The Art of Productivity with Human Strategy - 30 Aug 2017 to 31 Aug 2017, Cape Town
The Red & Yellow Executive Education Series presents 'The Art of Productivity' with Human Strategy, designed to give today's leaders the tools to lead effectively for optimal results. Read more >>



Upcoming events
High Impact Workshops in Marketing Management - 29 May 2017, Pretoria
We offer you marketing, communication, and customer relations short courses. Read more >>

Quotes
Robert Quillen
"Great art is never produced for its own sake. It is too difficult to be worth the effort."

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Twitter bird white  Twitter
socialmedia2day
@socialmedia2day
How Influencer Marketing is Evolving (and How You Can Tap Into the Latest Trends) (by @mariedolle)... https://t.co/iS2GxpiKbN
mashable
@mashable
Another social media marketing campaign just went horribly wrong https://t.co/Mt3Fb6QU6E https://t.co/AvtjoLCny3
AMA_Marketing
@AMA_Marketing
Marketing is changing faster than agencies can adapt https://t.co/B87lkDQiBr https://t.co/aaiQQ5OaIJ
Adweek
@Adweek
Why you should double down on trust marketing in the 'fake news' era: https://t.co/HC5l7wVJBt https://t.co/MrD6UgH1dA
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