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Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)
[Jessica Tennant] Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers? read
(c) rclassenlayouts -
Harnessing the longevity of 'cool'

Danny Bryer

One brand has maintained its cool factor for seven years running, but how did they do it? Read

Images supplied.
The producers' wrap: 7Films

Leigh Andrews

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is 7Films... Read

(c) Maksim Kostenko -
Adobe, Shutterstock just killed graphic design

Nicholas Kühne

Whether you like it or not, the end is nigh for graphic designers... Read

D&AD Awards
US heads country ranking in annual D&AD rankings
US heads country ranking in annual D&AD rankings
For the first time the US came out in front in terms of D&AD country rankings, with the UK and Australia taking the next consecutive spots... read
Read more

New Campaigns
New Campaigns
#NewCampaign: F*ck like a Finn
#NewCampaign: F*ck like a Finn
Finland is the best country for love-making, stated in Sultan's campaign video that has gained a million organic views in Finland alone... read
Read more
Advertising
Ian Gabriel's Vodacom best loved ad - voted by the people who choose to buy your product or not
Ian Gabriel's Vodacom best loved ad - voted by the people who choose to buy your product or not

Issued by Giant Films

Vodacom "Summer" has been rated as the best liked ad by South Africa in the latest Kantar Millward Brown Best Liked Ads survey... read
One of these two figures is Taoushiani...
#BehindtheSelfie with... Andy Taoushiani

Leigh Andrews

This week we find out what's really going on behind the selfie with Andy Taoushiani, head of Artifact Advertising... read
Branding
New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Cari Coetzee

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017... read
CSI
Red Cherry Interactive's sister company Touch Africa is running a Mandela Day book drive
Red Cherry Interactive's sister company Touch Africa is running a Mandela Day book drive

Issued by Red Cherry Interactive

In the spirit of Mandela Day, Red Cherry Interactive's sister company, Touch Africa (a non-profit organisation), is running a book drive... read
Digital
Display and search marketing agency launches internship programme
Display and search marketing agency launches internship programme

Issued by Sprout

Patience Lunika has joined Sprout programmatic display and search marketing agency as part of the Sprout Lite internship programme... read
Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Charles Mburugu

Nowadays, many businesses have websites built on the WordPress content management system (CMS). This CMS is not only user-friendly but also comes with a wide range of free plugins and themes... read
Education
Revamped Iziko Planetarium and Digital Dome offers a unique experience
Revamped Iziko Planetarium and Digital Dome offers a unique experience
The revamped Iziko Planetarium and Digital Dome will finally open the doors of this unique new facility to the public on Saturday, 27 May 2017... read
Events & Conferencing
Winter special now on!
Winter special now on!

Issued by Levelthree Premium Venue

Levelthree Premium Venue in Kramerville, Sandton, is offering a massive winter discount for all events taking place between 1 June and 31 August 2017... read
LIA updates - regional ‘Of the Year' awards now launched
LIA updates - regional ‘Of the Year' awards now launched
LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America... read
Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne
Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne
‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria was awarded the 2017 ‘Best of Show Award' at the New York Festivals International Advertising Awards... read
Media
Independent Media scoops four awards at INMA
Independent Media scoops four awards at INMA

Issued by Independent Media

Independent Media scooped four awards at the prestigious International News Media Association (INMA) Global Media Awards in New York on Wednesday... read
(c) Dmitriy Shironosov -
Financial Mail announces top analysts for 2017
Standard Bank SBG Securities repeats its top ranking for research, with RMB Morgan Stanley, Peregrine Securities and ABSA Capital maintaining their top positions for equities dealing, derivatives dealing and fixed interest securities dealing respectively... read
Fighting fake flames
Fighting fake flames

Oresti Patricios

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand... read
Mobile
Marketers in Africa should leverage mobile as an amplifier
Marketers in Africa should leverage mobile as an amplifier

Werner Lindemann

Mobile is rapidly outpacing traditional channels such as television and print as the medium of choice by African consumers for accessing information and entertainment. read
Production
Awards Eggstacy
Awards Eggstacy

Issued by Egg Films

Egg directors have been racking up accolades recently at the One Show, D&AD & Webbys internationally and South African Music Awards (SAMAs) locally... read
Radio
Much-loved celebs sign up for OFM's Celeb Radio
Much-loved celebs sign up for OFM's Celeb Radio

Issued by OFM Radio

OFM has secured the services of two top celebs to present one of its most popular special projects - Celeb Radio... read
Debonairs Pizza calls on South Africans to ‘Un-Lamba' themselves
Debonairs Pizza calls on South Africans to ‘Un-Lamba' themselves

Issued by FCB Africa

South Africa's leading quick service restaurant in the pizza sector for some 25 years, Debonairs Pizza, is getting the country moving with a fast-paced radio commercial... read
Retail
Shopper marketing: Creating an in-store shopper experience to push that sale
Shopper marketing: Creating an in-store shopper experience to push that sale

Issued by Gawk

Product and price are by no means the only players when it comes to pushing sales in-store - presentation plays a most pivotal part!... read
Business
Minister of science and technology, Naledi Pandoor
SA signs innovation agreement with Novartis

Nicci Botha

A high-level MoU on medical research and development has been signed between the SAMRC, the DST and Novartis... read
Image: Daily Monitor
Tanzania in need of finance for standard gauge railway

Erick Kabendera

Tanzania is struggling to find financiers for its proposed $1.2bn standard gauge railway as leaders continue to raise questions about the viability of the project... read
New business
  • OLC to unveil new office in Sandton with a special address by Dion Chang - more info
  • GGi gains new clients in finance, health sectors - more info

More accounts  Submit a New account
New appointments
  • The Hardy Boys names Sue Napier as MD - more info

More people  Submit a Person
Jobs offered
New events to diarise
Africa Film Week
Pan African Incubating Studios (PACIS) - 25 May 2017 to 29 May 2017, Johannesburg


Media Discourse
spaza shop media - 1 Jun 2017, Johannesburg


The World's Top Digital Marketing Course
BrandSchool - 5 Jun 2017 to 9 Jun 2017, Johannesburg


PRISA: Creative writing for the media
PRISA - 15 Aug 2017 to 17 Aug 2017, Johannesburg


Vega School Open Day
Vega School - 28 Oct 2017, Johannesburg | 28 Oct 2017, Pretoria | 28 Oct 2017, Cape Town | 28 Oct 2017, Durban


News for medical professionals

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Quotes
William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

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