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The importance of listening to your audience As we enter the fifth month of the year, join me in extending a warm welcome to our new editorial assistant Juanita Pienaar, who has settled into the role with feedback on the Amasa Speaker Series, which kicked off with a talk by BrandsEye's chief marketing officer, Nic Ray. Click through for insight into the importance of mining content from online conversations for sentiment and the topics driven by this sentiment. Keeping things focused on listening to your audience, I chatted to Pierre Branco, vice president and general manager of Southern Europe and Africa for Turner to find out just how Cartoon Network is cornering kids' TV on any device. He explained children's evolving TV viewing habits, how Cartoon Network's offering has extended into the digital realm as a result of this ‘total consumption' trend, and its impact on advertisers. In our latest #Newsmaker segment, Jessica Tennant pinned down Nicole Reitz-Chidrawi and Samantha Ferguson on Flint & Tinder's first year of event planning, organising and executing, as well as how their name signifies the soul of the business and their belief that there's never just one element responsible for making magic happen. We also have insights from Added Value's Marilyn Dutlow Munga, Lyndsay Kelly and Alice Clapp on how health brands are using Instagram to become part of new cultural conversations, with seven examples of brands getting this right. There hasn't been a better time to become more relevant to your audience! Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Andrews] It's no secret that TV viewers have changed their consumption habits. Luckily, some broadcasters have changed with their audience and are now embracing all new digital channels... read |
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Juanita Pienaar The first episode in the Amasa Speaker Series hosted Nic Ray, who spoke about how BrandsEye can possibly predict future outcomes... Read | Jessica Tennant Nicole Reitz-Chidrawi (the flint) and Samantha Ferguson (the tinder) of boutique events company Flint & Tinder Events celebrate a year of event planning... Read | Marilyn Dutlow Munga Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations... Read |
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| Promoted content |  | Issued by Gawk Entertainment marketing (also known as branded entertainment) entails the promotion of your business by means of amusement. So, how exactly does amusement and marketing line up?.. read |
| |  | Jolene de Lange I have been fighting the idea of starting to write opinion pieces about all things ‘marketing' for close to two years now and I have finally given in. read | | |
 | Issued by 34° Savanna has appointed 34° as its new strategic BTL and engagement partner. Savanna is now available in over 50 countries with an expansion plan in several key markets in Europe, Africa, Asia and the Americas... read | |  | Issued by Decimal Agency Decimal Agency is parting ways with one of its oldest clients, Soviet Denim... read | |  | Issued by Sizmek Recent headlines have brought the perils of unprotected programmatic buying front and centre. Join Sizmek for Finding Brand Safety in an Unsafe World, and you'll become a more informed, confident, and safe programmatic advertiser... read | |  | Issued by Offlimit Communications After four successful years in Hyde Park, OLC has moved to Sandton... read | | | | |
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 | The Australian data analytics and marketing services company Skyfii has signed a Master Services Agreement (MSA) with the Woolworths Group and has already rolled out its ‘IO' Software as a Service (SaaS) platform subscription data analytics services to 126 stores... read | | |
 | Issued by Just Design Clover has been working with its packaging partners to design its new product range - Tropika Slenda... read | | |
| |  | Stuff magazine recently hosted its annual Gadget and App Awards for 2016, honouring various brands such as Dell, HTC, WeChat, and Apple, among others ... read | | |
 | The Manufacturing Indaba will be held at Emperors Palace, Ekurhuleni from 27-28 June 2017... read | |  | The inaugural South Africa Brand Summit & Awards is calling for nominations of top South African brands... read | | |
 | Users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies... read | | |
 | A survey, conducted by dunnhumby, the ‘Customer-Centricity Index' (CCI) reveals that SA's most successful apparel retailers are those with a high focus on ‘customer-centricity'... read | | |
| | |  | WASHINGTON - Twitter shares surged Wednesday after its quarterly update showed improving growth in user numbers, offsetting concerns over a decline in revenue and another net loss for the social network... read | | | More International | |
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 | Ilse van den Berg If you've ever found yourself behind a steering wheel during peak times, you'll probably agree that urban mobility requires drastic change across our country... read | |
|  | The Brand Alive group is looking for a young, energetic and talented art director/senior designer to take the reigns of the Johannesburg office. Read more >> |
| | | |  We offer you marketing, communication, and customer relations short courses. Read more >>Creative Writing in PRProvox Centre for Public Relations & Communication - 26 Jun 2017 to 27 Jun 2017, Johannesburg | 30 Oct 2017 to 31 Oct 2017, Johannesburg Customer relationsProvox Centre for Public Relations & Communication - 24 Aug 2017 to 25 Aug 2017, Johannesburg | | | | |
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