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Marketing & Media South Africa

Managing brands digitally, beyond the echo chamber

We can't believe a quarter of the year has already flown by! As #BrandManagerMonth comes to an end on Biz, I chatted to Nomu director Paul Raphaely about the essence of good design and how to better market brands through all the advertising clutter.

Keeping things brand relevant, Michael Bornheim of Oracle shares why an integrated data platform is the key to aligning marketing, sales and service. This is especially true when you step out of your brand manager shoes and into your own customer persona to realise that whether you're watching an advert, engaging with a social community manager or trying to resolve a service issue, customers expect brands to know their history and preferences.

Pippa Naudé rounds out Scan Display's EuroShop 2017 coverage with an overview of the top five exquisite exhibit trends according to MD Justin Hawes. Click through to our Scan Display at EuroShop special section for more of Scan Display's feedback if you missed it, as EuroShop only takes place every three years in Düsseldorf, Germany, so the next trade fair will only run from 16 to 20 February 2020.

Grey Africa's Fran Luckin leaves us something to mull over with a lesson from 2016 to take forward into the coming months as she was in Cannes last year when Brexit happened and how advertising folk, whose jobs depend on the ability to understand people's motivations, desires and dreams could have missed such an enormous shift.

I also continue my short digital download interviews with the winners of this year's IAB Bookmark Awards. If you've only got time for one, click through to my interview with Johan Walters, head of C2C Labs, as he explains how the Blippar augmented reality app took things to another level for IAB Digital Summit attendees earlier that day.

Ample examples of why you need to keep ahead of trends and always innovate...

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BizToday's top stories
Raphaely and Foulkes.
Breaking through brand clutter with Nomu
[Leigh Andrews] This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely... read
Dervish37 © –
A little less conversation, a little more action

Michael Bornheim

Why an integrated data platform is the key to aligning marketing, sales and service... Read

The Fairnet stand featured a large LED screen and real fish tanks as counters.
Exquisite exhibits: The latest design trends from EuroShop 2017

Pippa Naudé for Scan Display

Discover the design trends that are being used in exhibition displays around the world. Read

Despite sounding zen, living in our own bubbles or echo chambers isn't ideal. Image © Nikki Zalewski –
The view from in here: A lesson from 2016

Fran Luckin

I was in Cannes last year when Brexit happened. In a matter of hours, the lazily hedonistic mood of the festivities transformed into an all-pervasive haze of stunned denial... Read


Brand Manager Month
#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

Lauren Hartzenberg

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020 and double again to 24 million cases by 2030... read
Read more
IAB Digital Summit & Bookmarks
#Bookmarks2017: Digital download with... Nona Creative
#Bookmarks2017: Digital download with... Nona Creative

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Nona Creative's founder, Gordon Angus and UX strategist, Kerry Beetge-Schutte... read
Team Hellocomputer on the Bookmarks 2017 stage.
#Bookmarks2017: Digital download with... Hellocomputer

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from David Moffatt, group MD at Hellocomputer... read
Team Native VML at Bookmarks 2017.
#Bookmarks2017: Digital download with... Native VML & Joe Public

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Native VML strategist Donovan White and ECD Ryan McManus, as well as Pepe Marais, Group CCO at Joe Public United... read
The AR gallery at the IAB Digital Summit.
#Bookmarks2017: Digital(ly augmented) download with... Clicks2Customers

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Germé Scott, head of SEO at Clicks2Customers with input from Johan Walters, head of C2C Labs on how the Blippar Augmented Reality app took things to another level for IAB Digital Summit attendees... read
Cinema
KwaZulu-Natal goes big at the movies
KwaZulu-Natal goes big at the movies
The largest movie screen in KwaZulu-Natal, featuring ultra high-definition (UHD) digital projection has opened at the Xtreme at Nu Metro Ballito Junction... read
Digital
Boris Dzhingarov
Six simple tips to improve conversions rates in digital marketing

Boris Dzhingarov, Issued by Monetary Library

Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites... read
Events & Conferencing
Nedbank is working to turn transformation challenges into opportunities for all South Africans
Nedbank is working to turn transformation challenges into opportunities for all South Africans

Issued by Topco Media

Thulani Sibeko will present a case study at the 2017 Oliver Top Empowerment Conference, taking place in Johannesburg from 29-30 March, unpacking how Nedbank is taking on the important journey of transformation in SA... read
Media
President appoints interim SABC board
President appoints interim SABC board
President Jacob Zuma has appointed five members to the interim board of the South African Broadcasting Corporation (SABC)... read
Newspapers
Entries for the 2017 FCJ Excellence Awards still open
OOH
Call for public comment on Cape Town's proposed outdoor advertising by-law
Call for public comment on Cape Town's proposed outdoor advertising by-law
From today, Monday 27 March 2017, the public can participate in the second round of comments on the City of Cape Town's proposed outdoor advertising by-law. Comments close on 9 April 2017... read
Golf TV in full swing
Golf TV in full swing

Issued by Provantage Media Group

Golf TV by Golf Ads is a fully fledged digital television channel broadcasting within 90 of South Africa's top golf clubs. The place-based television network flights niche content and advertising to the affluent golfing community... read
Publishing
Rand Show 2017 will inspire writers at new Authors' Day
Rand Show 2017 will inspire writers at new Authors' Day

Issued by Rand Show

Are you an aspiring author? Are you hungry for tips and advice on how to get published? Then join four local authors at Authors' Day, the Rand Show's new half-day literary event... read
The importance of correct spelling in you're integrated report
The importance of correct spelling in you're integrated report

Issued by Blue Apple

If you're on your toes today the error in the headline will have jumped right out at you. But don't just gasp in horror, ensure it doesn't happen to you... read
Retail
Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Prashil Gareeb

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue... read
TV
National Geographic presents Origins: The Journey of Humankind
Michael Ware goes uncensored in new National Geographic series
International
Saatchi & Saatchi Interactive Solutions' ‘Baby Browser' stimulates babies' brains
Saatchi & Saatchi Interactive Solutions' ‘Baby Browser' stimulates babies' brains
Saatchi & Saatchi Interactive Solutions has launched the ‘Baby Browser', in partnership with Poland's leading parenting website Rodzice.pl. This free Chrome extension widget allows parents to read content online, while simultaneously stimulating their child's brain... read
Google ad boycott could aim ire at ad-serving software
Google ad boycott could aim ire at ad-serving software
SAN FRANCISCO, US: Google's money-making foundation is strong enough to endure a current boycott by advertisers, but the movement could rattle the practice of software "programmed" ad placement... read
Rose Anderson
Inside the NYF Radio Program Awards with Rose Anderson
A Q&A with Rose Anderson, VP and executive director of New York Festivals International Television & Film Awards on how the World's Best Radio Programs competition has transformed over the past few years, the return on investment for entering, and how technology has changed radio and its impact on content... read
More International
Business
Too many agencies go over budget
Too many agencies go over budget
Daniel Marcus, CEO of Magnetic Software warns local agencies against letting bad budgeting habits trickle into their business operations and eat into profit margins... read
Business
Source: Capitec
Capitec to acquire 40% stake in Creamfinance for €21m
Banking group Capitec has acquired a 40% interest in international online lending group Creamfinance for €21m. read
New business
  • Old Mutual appoints Publicis Communications as lead agency - more info

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Jobs offered
Traffic/Ingest Operator - Johannesburg
We're recruiting! Join our dynamic ingest team. We focus on quality services, strong customer relationships, and world-leading technology. Read more >>



Key Accounts Manager - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced key accounts manager: private/independent schools, channels and digital. Applications close: 31 March 2017 Read more >>

Account Director/Senior Content Strategist - Durban
We are an integrated digital agency who are looking for an account director/senior content strategist to join our amazing team in Kloof! Read more >>


New events to diarise
Inspired! Brand Development Coaching Clinic
Sibusiso Mfeka Global - 27 Mar 2017 to 31 Mar 2017, Johannesburg


Brand management for PR and communication professionals
PRISA - 29 Mar 2017, Randburg | 11 Jul 2017, Randburg


Digital media and public relations workshop
Communications: Diversity Consultancy - 3 Apr 2017 to 7 Apr 2017, Johannesburg


Desktop publishing and design/website design course
Vega School - 24 Apr 2017 to 3 Aug 2017, Pretoria


InDesign Pro Skills
Multidimensions - 15 Jun 2017, Cape Town



Advertisement:

Breakfast Seminar: Implications of new BEE explained for Small Businesses (QSE's)

Leading Verification Agency Empowerdex will highlight implications of the new codes for Qualifying Small Enterprises (QSE's under R50m) and Innovative BEE Investor, Pula Capital Partners, will show how to do a fair and equitable ownership deal. Complimentary attendance to event.

Contact Abongile Silonga on 021 200 6751 | 082 565 1801
abongile@pulapartners.co.za


Upcoming events
In2 Innovation Summit South Africa - 29 Mar 2017, Johannesburg
The Holmes Report's #In2Summit is a global network of conferences that explore the innovation, disruption and evolution that continues to redefine influence and engagement. 29 March in Johannesburg. Read more >>

Social Media and Content Marketing Course - 30 Mar 2017 to 31 Mar 2017, Cape Town
Learn how to develop an effective content strategy to grow your digital presence and increase engagement with your customers using social media. Read more >>

Customer experience management (CEM)
Enterprises University of Pretoria - 28 Mar 2017, Pretoria


Handling the media
Institute for the Advancement of Journalism (IAJ) - 29 Mar 2017 to 31 Mar 2017, Johannesburg


2017 Annual Africa Corporate Affairs Summit
Global Invest Group - 29 Mar 2017 to 30 Mar 2017, Johannesburg


Social media and content marketing course
BlueMagnet - 30 Mar 2017 to 31 Mar 2017, Cape Town | 1 Jun 2017 to 2 Jun 2017, Johannesburg



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