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Marketing & Media South Africa

Bookmarking digital success and extending continent-wide creativity

This edition of the newsletter is all about industry-wide recognition of truly excellent work.

First up is insight into last week's IAB Digital Summit and Bookmark Awards winners, which kept the industry captive. I have a ‘digital download' discussion with both King James Group and Cerebra to kick off the week, with many more to come over the next few days. Keep an eye on our IAB Digital Summit & Bookmarks special section for the latest updates!

Then, I also spoke to Loeries CEO Andrew Human about the highlights from their recent regional African Roadshow, intended to raise regional awareness of the awards with a special focus on Lagos and Nairobi. Click through to find out why Human says, “To really come up with creative ideas, you must ensure you don't get consumed by your desk.”

You can also click through to our #BrandManagerMonth special section for continued coverage throughout the month.

Here's to an inspired week all round!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Cerebra on stage.
Digital download with… Cerebra

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Jacques Shalom, ECD at Cerebra... Read

Net#work BBDO #GivesASh!t about fighting colon cancer
Net#work BBDO #GivesASh!t about fighting colon cancer

Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa... Read

King James Group at the Bookmarks.
Digital download with… King James Group

Leigh Andrews

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk… Read

IAB Digital Summit & Bookmarks
Ogilvy dominant at Bookmarks
Ogilvy dominant at Bookmarks

Issued by Ogilvy & Mather

Ogilvy South Africa was recognised as Best Performing Agency of the year at the 2017 IAB Bookmark Awards, where one of its major long-standing clients, KFC, was also named Brand of the Year... read
LOERIES CREATIVE WEEK DURBAN
Image from Loeries® Regional Roadshow in Lagos, Nigeria.
#Loeries2017: Andrew Human's Regional Roadshow highlights

Leigh Andrews

Loeries CEO Andrew Human chats about the Loeries' recent Regional Roadshow that covered Lagos and Nairobi while also sharing tips to boost your personal creativity... read
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Advertising
When you need to supersize your content, order a Spitfire with all the trimmings
When you need to supersize your content, order a Spitfire with all the trimmings

Issued by Spitfire Films

What would you like with your new McDSupremes burger? McDonald's digital agency Mirum wanted the lot, and Spitfire's Markstry was more than happy to oblige... read
Suthisak Sucharittanonta named first 2017 Ad Stars executive judge
Bruketa&Žinic to become Bruketa&Zinic&Grey, following Grey acquisition
CRM
Boris Dzhingarov
How new companies should treat customer service

Boris Dzhingarov, Issued by Monetary Library

When you're running a large company or one with a long history of performance, customer service often means preserving a reputation that already exists. With a new business, you'll need to build a reputation from scratch... read
(c) Katarzyna Bialasiewicz -
Humans want human touch in customer journey, not bots
New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey... read
Digital
Picture:
Google Family Link lets you monitor kids' mobile usage

Hadlee Simons

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app... read
Events & Conferencing
Free workshop set to guide SA entrepreneurs to millions
2017 D&AD Festival creative identity launched
2017 D&AD Festival creative identity launched
The new D&AD Festival visual identity, designed by The Beautiful Meme, has been released in animations with tangible textures, explosions of activity and a flurry of shape shifting... read
Magazines
Blac Chyna is Cosmopolitan South Africa's April cover star
Sponsorship
McCafé honours Best Actress and Best Actor in a Feature Film at SAFTAs11
McCafé honours Best Actress and Best Actor in a Feature Film at SAFTAs11

Issued by Pacinamix

McCafé, the lifestyle coffee brand by McDonald's South Africa, congratulates all the winners of this year's SAFTAs, especially the people who won in the categories that they are sponsoring... read
Africa
Defining reputation in Africa
Defining reputation in Africa

Danette Breitenbach

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set… read
More Africa
Business
Making customer feedback pay off
Making customer feedback pay off

Wynand Smit

The entire customer journey, whether in sales or customer service, must be as seamless as possible and working with feedback from your customers is the best place to start... read
Multimedia
With or Without Sugar Episode 10: Personal Branding with Dick Foxton
With or Without Sugar Episode 10: Personal Branding with Dick Foxton
In this episode, Giles Shepherd, Group CEO at The Brand Alive Group, chats to leading image and communications consultant, Dick Foxton, CEO of Foxton Communicating. - View/Rate
Jobs offered
Graphic/Web Designer/Photographer - Johannesburg
Lumoss Mouldings are looking for talented creative web graphic designer with excellent photography and IT skills. Must be able to start immediately Read more >>

New events to diarise
Split second crisis management and communication
The Reputation Go-to Guy - 23 Mar 2017 to 24 Mar 2017, Johannesburg


Website Design Scholarship Launch
Golden Digital Investment - 25 Mar 2017, Pretoria


Crisis Communication Management
NES Consulting - 12 Jul 2017 to 14 Jul 2017, Johannesburg


Social media and content marketing
PRISA - 26 Jul 2017 to 27 Jul 2017, Randburg, Johannesburg


Media law and ethics
Institute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg


Upcoming events
Strategic Event Management
Provox Centre for Public Relations and Communicati - 23 Mar 2017 to 24 Mar 2017, Ferndale, Randburg | 7 Aug 2017 to 8 Aug 2017, Ferndale, Randburg


Quotes
Sasha Dichter
"Today, give yourself permission to be outrageously kind, irrationally warm, improbably generous. I promise it will be a blast."

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