The day SA's digirati and rising stars most look forward to is finally almost here, with the IAB's third Digital Summit and ninth Bookmark Awards both taking place on Thursday, 16 March. IAB SA's CEO Josephine Buys shares the importance of bringing this level of thought leadership, celebration and collaboration to SA's digital community. Click through to find out how you can engage deeper with Summit content through their custom-built Blippar app, this year's new award categories as well as how the award judging works – fingers crossed for all the finalists!

Still on the topic of digital domination, Elevator's Julia Rhodes writes about apps, the holy grail of content marketing. While technology is often blamed for consumers' distractedness, they're constantly searching for the latest apps to download. She explains how brands can generate increased content exposure by piggybacking on this popular trend.

Switching to a retail-centric angle, we have the latest feedback from team Scan Display SA, who recently spent time on a houseboat on the Rhine River during the 2017 EuroShop global retail trade fair in Düsseldorf, Germany. You can click here for Scan Display MD Justin Hawes and Insta Exhibition founder and MD Rajnikant Kedia's top trends at EuroShop, and also click through to our Scan Display at EuroShop special section for their latest videos, photo galleries, tweets and more.

Ample inspiration. Soak it up and have a productive week!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".