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Designing for VR and local flavour It may be the month of love but we're revving our engines for all things design-centric this week, with Dave Nemeth providing feedback from Ambiente 2017, currently taking place in Frankfurt. He's noticed fine attention to detail as well as age-old traditions of manufacturing. First up on the local news front: DHS Media has obtained the publishing rights to BBC Top Gear Magazine South Africa. It's set to offer local readers both serious and light-hearted variety online and in print, including a new fantasy garage coming your way this March. Still driving our #DesignMonth focus, Pasqua Heard finds out from Net#work BBDO's ECD Brad Reilly about their recent work with Sinister Studio to create wonder with virtual reality, specifically for Mercedes' global #LookUp campaign. They successfully created an immersive experience by demonstrating what it feels like to sit in the new C-Class Cabriolet from a child's perspective. Reilly confirms this is the best-performing VR/360° video in South Africa to date, with over 1m YouTube views and 600K Facebook views – click here to see it and find out more. You can also find out more about the BBC global brand's strong footprint in South Africa, as well as the impact of their recent local award wins (hello Loeries, Pendorings and Promax BDAs), and plans to expand across the continent in the coming months in my interview with BBC Worldwide Africa's vice-president and general manager Joel Churcher. They've clearly added just the right amount of African spice to their winning British recipe in tailoring communications to the different languages of your target audience. Lots to learn from and incorporate into your business design thinking this month; get reading! Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Dave Nemeth] Ambiente is one of the leading trade fairs showcasing design across dining, giving and living… read |
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DHS Media has obtained the publishing rights to BBC Top Gear Magazine South Africa... Read | Pasqua Heard Inspired by the imagination of children, Net#work BBDO and visual effects and animation agency Sinister Studio applied technology to advertising to create a virtual reality (VR) campaign for Mercedes-Benz South Africa... Read | Leigh Andrews Joel Churcher, BBC Worldwide Africa's vice-president and general manager explains the BBC global brand's current footprint in South Africa, impact of their recent local award wins and plans to expand across the continent in the coming months... Read |
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|  | Ruth Cooper Over 75 exhibitors from established and emerging art centres will be showcasing their art for the fifth edition of the Cape Town Art Fair (CTAF) at the Convention Centre from 17-19 February 2017. We got in touch with chief curator Tumelo Mosaka to get some insight on what it takes to create and curate an event of this scale. read | | | |
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 | Brandnew Creative Agency, based in Salt River, Cape Town, has launched its 'Brandnewbies' internship programme, comprising seven internship positions from March to August 2017... read | |  | As a partner to over 4m advertisers across a wide range of organisations and objectives, Facebook has announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network... read | | | | |
 | BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals... read | | |
 | Issued by Worx Group Worx Group has concluded a corporate restructure that sees its empowerment rating improve to Level 2 while significantly enhancing its transformational plans... read | | |
 | Issued by Bittersuite Bittersuite has created a limited edition gift pack that disrupts on shelf in an already cluttered gifting category... read | | |
 | Turner International's new Digital Ventures & Innovation Group has taken an equity investment in Bigballs Media (BBM), parent company of one of the world's fastest-growing digital video platforms for football content, Copa90... read | |  | ShowMax has launched a mobile-first product with a strong focus on local South African content. It is available exclusively to Vodacom customers on an add-to-bill basis... read | |  | Warc has released its trend report Effectiveness in the Digital Age, indicating that marketing effectiveness in the digital age requires striking the right balance between close targeting and mass reach... read | | |
 | Issued by JWT JWT's Helen Lansdowne Resor (HLR) Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students... read | | |
 | Issued by Topco Media The Minister of Home Affairs, Malusi Gigaba, will deliver a keynote address at the inaugural Top 500 Awards, taking place on Tuesday, 7 March, at Melrose Arch, Johannesburg... read | |  | Issued by Independent Media The Sekunjalo Investment Group is launching a R500m impact fund to boost entrepreneurship, shore up renewable energy initiatives and support women-owned businesses... read | | |
 | Issued by The Wedding Group The Wedding Expo at the Ticketpro Dome on 11 and 12 March has all the answers to your wedding planning woes!.. read | |  | Issued by HOMEMAKERS If you're thinking about renovating, building, or decorating, you need to visit the Johannesburg HOMEMAKERS Expo at the Ticketpro Dome from 23-26 February... read | | |
 | Issued by Meltwater Meltwater, a global leader in media intelligence solutions, has announced that it has closed a $60m debt funding round with Silicon Valley Bank, and Vector Capital in order to ramp up strategic acquisitions... read | | |
 | With South African social media buzzing ahead of President Zuma's State of the Nation Address (SONA), global media intelligence provider, Meltwater analysed some trends... read | | |  | NEW YORK - European-based media and telecom group Altice is launching its i24news channel next week in the United States, underscoring its ambitions as a global television news operation... read | | | More International | |
| - Heineken adds Dentsu Aegis Network to agency roster - more info
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| | A private education provider is seeking to employ a group PR and events coordinator at their head office in Durban. Read more >> |
| Promise is searching for a highly competent retail account manager. Read more >> |
 | Our 360 degree Events and Digital Marketing agency is looking for a project coordinator with at least one years' experience in events. Read more >> |
| Our 360 degree Events and Digital Marketing agency is looking for project managers who have active experience in onsite event and/or conference management, as well as show calling. Read more >> |
| | | |  Nikki Bush will be giving part two of her ‘Parenting on the Run' talk at Henley Business School Africa's MBA family-friendly event, on 22 February at 6.00pm. Read more >>How to Write a Screenplay - 1 Mar 2017, Nationwide | 1 Jun 2017, Nationwide | 1 Sep 2017, Nationwide Learn the essential elements that make up a screenplay: how to tell a great story, how to develop compelling characters, and rules of plotting and structure. Read more >>CopyrightXLaw@work, UCT Faculty of Law - 15 Feb 2017 to 26 Apr 2017, Cape Town Media law and ethicsInstitute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg |
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| Africa Forum 2017 - 16 Feb 2017 to 17 Feb 2017, Johannesburg Africa Forum 2017 is the inaugural AMRA event. Delegates will set the African agenda for the insights industry and make history at the launch of the pan-African association for associations. Read more >>
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| Amelia Earhart "The most effective way to do it, is to do it." |
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Stellenbosch Academy of Design & Photography has opened a press office on Bizcommunity.com! The Stellenbosch Academy enables young talents to develop, visualize and communicate innovative ideas for economic and social progress.
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